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Hi, I'm Adriana Boccoleri Doy, a goal-driven marketing professional with hands-on experience in trade marketing, loyalty programs, and in-store execution. I design and implement programs that translate shopper insights into effective field actions across thousands of points of sale, aligning with commercial objectives. I am proactive, analytical, and results-oriented, thriving in dynamic environments. I enjoy collaborating with sales teams, distributors, and cross-functional partners to deliver high-impact campaigns, strengthen in-store presence, and drive value for the organization while continually learning and improving.…Hi, I'm Adriana Boccoleri Doy, a goal-driven marketing professional with hands-on experience in trade marketing, loyalty programs, and in-store execution. I design and implement programs that translate shopper insights into effective field actions across thousands of points of sale, aligning with commercial objectives. I am proactive, analytical, and results-oriented, thriving in dynamic environments. I enjoy collaborating with sales teams, distributors, and cross-functional partners to deliver high-impact campaigns, strengthen in-store presence, and drive value for the organization while continually learning and improving.

Adriana Boccoleri Doy

Merchandiser, Marketing Analyst, Marketing Strategist, +2

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Hi, I'm Adriana Boccoleri Doy, a goal-driven marketing professional with hands-on experience in trade marketing, loyalty programs, and in-store execution. I design and implement programs that translate shopper insights into effective field actions across thousands of points of sale, aligning with commercial objectives. I am proactive, analytical, and results-oriented, thriving in dynamic environments. I enjoy collaborating with sales teams, distributors, and cross-functional partners to deliver high-impact campaigns, strengthen in-store presence, and drive value for the organization while continually learning and improving.…Hi, I'm Adriana Boccoleri Doy, a goal-driven marketing professional with hands-on experience in trade marketing, loyalty programs, and in-store execution. I design and implement programs that translate shopper insights into effective field actions across thousands of points of sale, aligning with commercial objectives. I am proactive, analytical, and results-oriented, thriving in dynamic environments. I enjoy collaborating with sales teams, distributors, and cross-functional partners to deliver high-impact campaigns, strengthen in-store presence, and drive value for the organization while continually learning and improving.

Available to hire

Hi, I’m Adriana Boccoleri Doy, a goal-driven marketing professional with hands-on experience in trade marketing, loyalty programs, and in-store execution. I design and implement programs that translate shopper insights into effective field actions across thousands of points of sale, aligning with commercial objectives.

I am proactive, analytical, and results-oriented, thriving in dynamic environments. I enjoy collaborating with sales teams, distributors, and cross-functional partners to deliver high-impact campaigns, strengthen in-store presence, and drive value for the organization while continually learning and improving.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Loyalty & Perfect Store Analyst Traditional Channel at Alicorp

May 1, 2025 - Present

Design and execute loyalty programs for traditional trade based on shopper insights, ensuring effective implementation across 8,000+ points of sale and alignment with commercial objectives. Develop and deploy commercial accelerators to drive visibility and rotation of strategic SKUs, achieving 95% execution effectiveness in field implementation. Implement more than 50 flagship stores across Lima and key provinces in collaboration with major distributor partners, strengthening in-store presence and brand visibility. Define the 'picture of success' by element type, store format, and customer segment to standardize field execution and improve implementation quality across regions. Design the pilot model for the Roma loyalty program as a new strategic framework to replace underperforming structures and enhance customer engagement in the traditional channel. Deliver ongoing training sessions to sales teams and merchandisers on trade campaigns, execution standards, and point-of-sale performa

Loyalty & Perfect Store Junior Analyst Traditional Wholesale Channel at Alicorp

May 1, 2025 - October 21, 2025

Plan and execute visibility campaigns across wholesalers, mini-wholesalers, regional autoservice stores, and pharmacies, increasing reach by 30% and improving placement of high-impact elements by 40%. Redefine commercial agreements with regional autoservice chains, doubling leasing contracts while leveraging only 30% additional budget to maximize return on investment. Develop visibility components for loyalty programs targeting mini-wholesaler clients, ensuring alignment with commercial objectives and channel dynamics. Redesign the value proposition of the wholesale channel to enhance brand presence, strengthen trade partnerships, and improve strategic in-store execution. Restructure the merchandising team within co-distributor networks, optimizing investment, reallocating resources, and prioritizing high-impact points of sale.

POS Management Intern - Modern Trade Channel at Alicorp

December 1, 2023 - October 21, 2025

Oversee merchandising execution in modern trade (autoservices and cash & carry), ensuring compliance with in-store visibility standards. Redesign incentive programs for merchandisers with updated KPIs and performance tiers. Track and analyze key KPIs such as leases, displays, share of shelf, and stockouts. Implement visibility campaigns in Cencosud, Supesa, and Tottus using disruptive materials. Lead key campaigns, including Casino Rebranding and the Panettone seasonal activation. Develop incentive plans for sales forces in priority client segments.