Adriana Tietz
São Paulo, Brazil_Phone details not available. Sign in: https://www.twine.net/signup_‑3737
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PROFESSIONAL SUMMARY
Multilingual (PT/EN/ES) Executive Producer Manager with 15+ years of leadership in entertainment, neo‑audiovisual (XR/
VR/streaming) and luxury hospitality. Expert at managing
R$ 3–5 M budgets, cross‑functional teams (35+), and
high‑impact events across South America, Europe and the U.S.
Proven track record in creative direction, vendor negotiation,
and delivering immersive experiences that drive engagement
and ROI.
CORE COMPETENCIES
Executive & Artistic Production
Live Shows, XR/VR & Hybrid Events
Budgeting & P&L Management (up to R$ 5 M)
Agile Methodologies (Scrum, Kanban)
Talent & Team Leadership (35+ members)
Vendor & Stakeholder Negotiation
Logistics & Travel Coordination
Campaign & Media Production.
User Engagement & Analytics
PROFESSIONAL EXPERIENCE
Executive Artistic Producer & Talent Manager
Claudia Leitte (Brazil / Int’l) • 2011–Present
Directed 14 editions of Salvador’s Carnaval and 2 in Rio.
Produced international tours (NY, Miami, Milan, Montreux,
Portugal, Cabo Verde).
Led TV production for The Voice Brazil (S1–9), Kids (S1–3),
Senior (S1–2).know all tvs in Brasil and has gone to Swiss and
NY tvs.
Managed music videos and fashion shows for brands like Água
de Coco and Carlota Costa.
Billboard Awards 2014 (Las Vegas): Artist logistics for Leitte,
Pitbull, J.Lo.
FIFA World Cup 2014: Official anthem project with Roc
Nation.
Pivoted to hybrid/virtual events with 120%+ ROI during the
pandemic.
Lead Mixologist & F&B Manager
Luxury Hospitality (Boston Harbor, Hilton, IHG, Sheraton,
etc.) • 2000–2011
Managed bar/F&B operations with guest satisfaction >95%.
Led 15+ team members, optimized labor efficiency.
Designed cocktail menus and VIP experiences
SELECTED PROJECTS & COLLABORATIONS
Garota VIP Concert Series (Wesley Safadão)
Simone Mendes Campaigns & “Bar das Coleguinhas”
Relaunch
Simaria’s 40th Birthday Special Event
Brand Campaigns: Brahma, My Shoes, Cimed, Mercado Pago,
Assaí, MarisaGillette,
EDUCATION & CERTIFICATIONS
PMP® (Project Management Professional)
XR/VR Production Workshops & Data Analytics
LANGUAGES
Portuguese (native)
English (fluent)
Spanish (fluente
Work Experience
Education
Qualifications
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