Available to hire
Digital marketing and SEO specialist with experience creating SEO-optimized blogs, email campaigns, and social content for niche B2B audiences in the maritime and solar industries. I manage multi-channel paid advertising (Google, Meta, LinkedIn), optimize web visibility, and turn content into lead generation through landing and automation workflows.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Digital Marketing & SEO Specialist at Yacht Management Program & Technical Yacht Solutions
June 1, 2024 - PresentCreated SEO-optimized blogs, emails, and social media content tailored for yacht owners, crew, and brokers. Launched and managed Google Search and Display Ads plus Facebook, Instagram, and LinkedIn campaigns targeting the maritime industry. Increased web traffic and lead inquiries through on-page SEO and engaging visual content. Designed and implemented a UI/UX strategy to modernize the website and improve navigation. Produced video content for crew interviews and yacht walkthroughs to strengthen brand credibility. Collaborated with international clients and brokers to customize marketing strategies for different vessel types.
Ad Creative & Digital Marketing Specialist (Part time) at Industry Solar
January 1, 2024 - PresentConceptualized viral content ideas (e.g., installer races, rebate explainers) that increased engagement on TikTok and Facebook. Created, edited, and published daily short-form videos to educate viewers and convert them into solar leads. Designed paid ad creatives for Facebook and Instagram with urgency-driven hooks (rebates and limited offers). Managed inbound leads using GHL (GoHighLevel) automation to improve speed-to-lead and conversion rates. Wrote ad copy that simplified complex topics like rebates and solar technology for everyday homeowners. Responded to comments with value-driven insights, managed spam, and maintained a consistent brand voice across platforms.
Digital Marketing Associate at Staffhouse International Resources
July 1, 2023 - May 31, 2024Researched opportunities to enhance social media presence and identify competitive advantages. Executed projects to boost social media engagement and posting consistency. Built content strategies end-to-end, including scripting, captioning, shot planning, and video editing. Maintained a consistent weekly posting schedule across platforms. Designed graphics aligned with brand identity using templates and creative elements. Improved content visibility using strategic keywords and hashtags. Drove rapid audience growth across TikTok and Facebook, producing viral content including a video with 2.5 million views. Handled messages and inquiries across social platforms and the website for timely communication. Enhanced website performance through research-based improvements and trend analysis.
Education
Qualifications
Industry Experience
Media & Entertainment, Energy & Utilities
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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