Hi, I'm Adrienne. I'm a social media manager, content strategist, and copywriter who loves helping brands tell their stories in a way that feels authentic and engaging. Over the years, I've worked with restaurants, creative entrepreneurs, and service-based businesses to develop content strategies, manage social media accounts, create marketing campaigns, and refine brand messaging. What makes me different is that I don't just focus on what to say, but why it matters to the audience. My background in business psychology helps me understand what motivates people and how brands can build meaningful connections through content. Whether I'm creating an editorial calendar, writing social posts, developing a brand voice, or responding to a community online, I aim to create content that feels thoughtful, intentional, and true to the brand behind it. I'm organized, collaborative, and genuinely enjoy turning ideas into content that people want to read, engage with, and remember.

Adrienne Newell

Hi, I'm Adrienne. I'm a social media manager, content strategist, and copywriter who loves helping brands tell their stories in a way that feels authentic and engaging. Over the years, I've worked with restaurants, creative entrepreneurs, and service-based businesses to develop content strategies, manage social media accounts, create marketing campaigns, and refine brand messaging. What makes me different is that I don't just focus on what to say, but why it matters to the audience. My background in business psychology helps me understand what motivates people and how brands can build meaningful connections through content. Whether I'm creating an editorial calendar, writing social posts, developing a brand voice, or responding to a community online, I aim to create content that feels thoughtful, intentional, and true to the brand behind it. I'm organized, collaborative, and genuinely enjoy turning ideas into content that people want to read, engage with, and remember.

Available to hire

Hi, I’m Adrienne. I’m a social media manager, content strategist, and copywriter who loves helping brands tell their stories in a way that feels authentic and engaging. Over the years, I’ve worked with restaurants, creative entrepreneurs, and service-based businesses to develop content strategies, manage social media accounts, create marketing campaigns, and refine brand messaging.

What makes me different is that I don’t just focus on what to say, but why it matters to the audience. My background in business psychology helps me understand what motivates people and how brands can build meaningful connections through content. Whether I’m creating an editorial calendar, writing social posts, developing a brand voice, or responding to a community online, I aim to create content that feels thoughtful, intentional, and true to the brand behind it.

I’m organized, collaborative, and genuinely enjoy turning ideas into content that people want to read, engage with, and remember.

See more

Work Experience

Social Media Manager at Twelve Month
July 1, 2022 - February 1, 2026
Developed and managed content calendars across social media platforms to support seasonal campaigns, menu launches, events, and brand initiatives. Wrote engaging social media copy aligned with brand guidelines and business objectives. Created marketing assets and promotional materials for special events, new offerings, and community initiatives. Monitored audience engagement and responded to guest inquiries, direct messages, emails, and online reviews. Collaborated with ownership and leadership teams to translate evolving business priorities into cohesive content strategies. Evaluated content performance using Instagram analytics and adjusted content approaches based on audience engagement trends. Led content initiatives that increased organic reach by 16% within the first month of implementation.
Copywriter and Brand Strategist at Ideaction Consulting
October 1, 2023 - April 1, 2025
Partnered directly with clients to develop messaging strategies, brand positioning, and audience-focused communications. Conducted audience and competitive research to identify opportunities for stronger engagement and differentiation. Created website copy, marketing content, and messaging frameworks tailored to target audiences. Managed multiple client projects simultaneously while maintaining quality standards and meeting deadlines. Collaborated with designers and stakeholders to ensure consistency across digital marketing materials and brand communications. Developed communications strategies that strengthened brand clarity and improved customer-facing messaging.
Freelance Content Writer at Vivial Media
June 1, 2021 - June 1, 2023
Produce SEO-focused content and digital marketing materials for clients across diverse industries. Adapted to tone, messaging, and content formats to meet varying audience needs and business goals. Balanced multiple projects and deadlines while maintaining consistent quality and accuracy. Collaborated with marketing teams to support content initiatives designed to increase visibility and audience engagement.
Event Sales Director at Primal Alchemy Catering
January 1, 2018 - December 1, 2019
Developed client-facing marketing materials, proposals, and promotional communications. Maintained relationships with clients, vendors, and industry partners while supporting brand visibility initiatives. Managed multiple projects simultaneously in a deadline-driven environment.
Event Planner at TG IS Catering
October 1, 2013 - December 1, 2017
Coordinated client communications, proposals, and event-related marketing materials. Managed multiple timelines and stakeholder relationships while ensuring exceptional customer experiences.

Education

Bachelor of Arts in Journalism at California State University, Long Beach
January 11, 2030 - May 21, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality