Available to hire
I improve online and mobile application experiences for users by iterating, testing, interviewing, and analyzing data to create design changes that increase user engagement and KPIs. I have experience across UI/UX, SaaS, eCommerce, mobile, responsive design, marketing, and front-end web development.
I partner closely with engineering, QA, and product teams to deliver research-backed, implementation-ready design solutions—often using AI-assisted workflows and reusable systems to move concepts to launch more efficiently.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Fractional UX Product Design at adriennepalmer.com
April 1, 2025 - PresentIndependent product design support for startups and small businesses to improve websites, digital products, and customer experiences through UX strategy, research, interface design, and implementation-ready solutions. Develops AI-assisted design workflows and reusable systems that help teams move from concept to launch more efficiently.
Sr. UX Design, Product at XPEL
August 1, 2023 - April 1, 2025Transitioned the Dealership Services team from multiple outdated software applications to a singular cohesive desktop and mobile app for field operations. Spearheaded end-to-end design of a cross-platform CRM tool and mobile app for external and internal users to improve task efficiency. Conducted on-site user interviews, usability testing, and feedback sessions; translated insights into wireframes, flows, and high-fidelity mockups. Partnered with front-end development to ensure implementation readiness and led VQA efforts for accessibility, performance, and branding across mobile and desktop.
Sr. Digital Product Designer (Consultant) at Ascension Digital Studio
March 1, 2023 - August 1, 2023Supported design operations for the Studio design team for My Account functionality to improve patient care across the Ascension Hospital network. Collaborated with Design, QA, Product Management, and Engineering to inform UX operational and process improvements for Web and iOS/Android mobile features. Conducted HCD-driven work including research on design ops modernization, A11y testing and process strategy, and visual QA processes. Created a UX playbook to define and collect testing resources and best practices.
Sr. Product UX Design (Consultant) at Dell
September 1, 2020 - February 1, 2023Digital Design team member responsible for digital transformation of user experience during Dell’s transition from hardware sales to XaaS-driven hybrid software solutions. Facilitated design sprints for internal employee applications supporting subscription products with Salesforce integration. Compiled research and recommendations for AI/ML-supported chat support experiences. Worked with a pilot team to redesign and establish infrastructure for a customer-facing Dell developer portal and API marketplace.
UX/UI Designer (Consultant) at Capital Group
April 1, 2019 - July 1, 2020Collaborated with business and technical teams in an agile cross-functional environment to advocate for and develop user-centered innovations for internal applications. Identified and recommended features, functionality, and interaction/UI patterns based on user and business goals. Gathered requirements for new and existing features, functionality, content, and information architecture/organizational structure.
Senior Designer at Circonus
July 1, 2018 - April 1, 2019Rebranded the SaaS services website, created new UI elements for a flagship SaaS app, and developed a new website and supporting materials for Circonus’ time-series database. Contributed to marketing and product-aligned UI work as part of the Product & Marketing team.
UX Architect at Vysk Communications
May 1, 2016 - April 1, 2018Delivered a secure encrypted communication product combining hardware, firmware, and mobile apps by creating a unified yet distinct cross-platform UX aligned to cohesive branding. Conducted research to validate user expectations and reduce friction. Created personas, design documentation, and detailed use-case requirements for both development and QA teams. Coordinated with multiple business and engineering units to support product fulfillment.
Senior Web Design/Developer, Marketing at Hostway
January 1, 2015 - March 1, 2016Designed and developed marketing campaign landing pages, product pages, and collateral to support product launches. Developed UX flows to improve lead generation and eCommerce transactional functionality. Led a website redesign project point-of-contact, overseeing user research, persona creation, and customer journey mapping. Produced production-ready front-end HTML/CSS/jQuery and supervised/delegated projects to 1–2 junior designers (as applicable).
Senior UI/UX Developer, eCommerce at Harland Clarke
October 1, 2011 - January 1, 2015Worked with leadership, business analysts, IT, and content teams to implement UI solutions to increase conversion rates, reduce cart abandonment, and increase average order value (AOV) for internal and client sites. Improved UX through usability testing, analytics review, and SEO requirements. Created wireframes, flow diagrams, high-fidelity mockups, and functional prototypes for IT development, and developed production-ready front-end HTML/CSS/jQuery. Supervised and delegated projects to 1–2 junior designers.
UX Designer (Consultant) at USAA
October 1, 2010 - September 1, 2011Maintained and updated USAA website content and design. Designed and coded content models for publishing, created new pages for A/B testing, designed content for application flows, and updated existing site pages with new content.
Education
Liberal Arts (GE requirements for transfer) at Palomar College
January 1, 2000 - January 1, 2001Multi Media Publishing (Certification) at Mesa College
January 1, 1998 - January 1, 2000Qualifications
Industry Experience
Software & Internet, Healthcare, Financial Services, Retail, Media & Entertainment, Professional Services
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