Creative communicator and brand builder with a track record of launching brands, managing social media, and turning ideas into compelling stories. I've founded three brands from scratch (Carry To Go, Pray with Alma, Beyond), managed social media for a major Indonesian music label including the Isyana Sarasvati 1 Dekade event, and produced TikTok content that reached FYP three times with views up to 211K+. My strength lies at the intersection of communication, creative direction, and brand storytelling — I make things sound and feel right. I've handled direct customer sales at live booths generating Rp 50 -60 million in 2 days, proof that my communication skills translate beyond the screen. Bilingual in English and Bahasa Indonesia, highly independent, and actively seeking a full-time remote role as a social media manager or content strategist.

Adristinaura Syifa

Creative communicator and brand builder with a track record of launching brands, managing social media, and turning ideas into compelling stories. I've founded three brands from scratch (Carry To Go, Pray with Alma, Beyond), managed social media for a major Indonesian music label including the Isyana Sarasvati 1 Dekade event, and produced TikTok content that reached FYP three times with views up to 211K+. My strength lies at the intersection of communication, creative direction, and brand storytelling — I make things sound and feel right. I've handled direct customer sales at live booths generating Rp 50 -60 million in 2 days, proof that my communication skills translate beyond the screen. Bilingual in English and Bahasa Indonesia, highly independent, and actively seeking a full-time remote role as a social media manager or content strategist.

Available to hire

Creative communicator and brand builder with a track record of launching brands, managing social media, and turning ideas into compelling stories. I’ve founded three brands from scratch (Carry To Go, Pray with Alma, Beyond), managed social media for a major Indonesian music label including the Isyana Sarasvati 1 Dekade event, and produced TikTok content that reached FYP three times with views up to 211K+. My strength lies at the intersection of communication, creative direction, and brand storytelling — I make things sound and feel right.

I’ve handled direct customer sales at live booths generating Rp 50 -60 million in 2 days, proof that my communication skills translate beyond the screen. Bilingual in English and Bahasa Indonesia, highly independent, and actively seeking a full-time remote role as a social media manager or content strategist.

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Language

English
Fluent

Work Experience

Founder & Creative Director at Beyond
January 1, 2024 - January 1, 2025
Founded a sportswear/running brand and organised running events before the venture wound down due to a partner exit - Managed brand concept, event production, and community engagement from inception
Artist Manager & Social Media Specialist at Redrose Records — Band TADI Official
January 1, 2024 - January 1, 2025
Managed artist operations and social media presence for Band TADI Official (@tadi_offiicial) under Redrose Records; Produced TikTok content that achieved FYP status 3 times, with top views of 211.9K, 103.4K, and 73.3K; Participated as Social Media Specialist for the Isyana Sarasvati 1 Dekade event, a landmark concert milestone; Handled talent coordination, scheduling, and cross-platform content strategy across TikTok and Instagram
Freelance Content Creator at Content Creator (@adristinaura)
January 1, 2023 - Present
Produced scripted endorsement and lifestyle content for brand collaborations on personal Instagram - Building padel lifestyle content niche targeting Southeast Asian audience
Freelance Web & Copy Consultant at Omorphia
January 1, 2023 - January 1, 2024
Built a full single-file HTML brand website for a luxury Indonesian fashion label, handling layout, copy, and visual direction
Founder & Creative Director at Pray with Alma
January 1, 2022 - January 1, 2024
Founded and launched a prayer wear brand (mukena) from concept to public launch - Handled brand identity, product direction, and all marketing communications independently
Founder & Brand Manager at Carry To Go
January 1, 2022 - Present
Founded and scaled a padel and lifestyle bag brand end-to-end, reaching close to 1,000 customers across Indonesia, Singapore, and Malaysia; Developed all brand content independently: Instagram captions, product copywriting, Stories scripts, and campaign narratives in bilingual English/Bahasa Indonesia; Ran live pop-up booths at Citos and other Jakarta venues — solo customer-facing sales reaching Rp 50-60 million per 2-day event, across 3+ events; Managed Shopee e-commerce including SEO-optimised listings, Shopee Ads across 5 key SKUs, and conversion-focused thumbnail strategy; Planned and pre-scheduled 54 Instagram posts for a 3-phase content calendar; Executed brand collaboration with The Good Padel Club (The Good Escape Collection), writing all copy across feed, Stories, and product pages; Managed Meta Ads and Shopee Ads campaigns; built product catalogue websites using HTML/CSS

Education

Master of Communication at Universitas Pelita Harapan
January 1, 2022 - January 1, 2024
Bachelor of Communication at Universitas Pelita Harapan
January 1, 2018 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail