aid Ads Expert specialising across multiplatform delivering exceptional Return on Ad Spend (ROAS 5-8X average) and lead generation results across Meta (Facebook & Instagram)/ Google Ads, Linkedin, Pinterest & Tiktok. Doing project work with clients and agencies. Currently working with Flight Centre Corporate traveller and FCM AU/NZ paid channels I work across Ecomm and Service based with an eye on helping business big and small scale sustainably with an eye on COGS, inputs and overall MER to ROAS. Ad Account wise I manage and handle over $2 million+ in Ad Spend per year giving me in depth knowledge on budget pacing and account growth. I also offer white-label services to multiple agencies, bolstering their digital marketing capabilities and to service their own clients. Auditing Ad Accounts I excel in auditing ad accounts and identifying areas of opportunity to both establish a strong baseline and facilitate long-term growth with Google and Meta. I have successfully increased performance by 20-30% across multiple ad accounts, ensuring sustained growth and optimization. Understanding the Business I work closely with businesses to understand their costs and margins, helping to establish an actual ROAS or MER based on their preferred method. This approach allows me to target the right metrics, not just a standard ROAS. By working intimately with key stakeholders, I deliver the best value possible. I have successfully generated leads and executed ROI-focused campaigns for a diverse range of clients, including tradies (electrical, renovations, construction) and business services (LMS, Accounting, Auto Finance, and more). My strategies are tailored to drive results specific to these industries, ensuring optimal ROI and business growth. Client Success Stories Clients such as Oztrail, Ozpig, Pirate Bay Camp, Tiegear, Ugg Direct, The Basic Band, Ugg Online, The Ugg Store, Nontre, Day One Performance, BioKey, We Build Tradies, Levante Shoes, and AGC have benefited from my expertise. My Favouite case studyhelping scale Ugg Direct from an average spend of $10k a day to $50K across both Meta and Google, achieving an average ROAS of 11X and 7X, respectively. This strategy took their monthly sales from an average of $200k to $600K as recently as June 2024. Ugg Online taking them from $3K Jan 2023 to $1m months by end 2025. Case Studies _Website not available. Sign in: https://www.twine.net/signup_

Renzo Rigano

aid Ads Expert specialising across multiplatform delivering exceptional Return on Ad Spend (ROAS 5-8X average) and lead generation results across Meta (Facebook & Instagram)/ Google Ads, Linkedin, Pinterest & Tiktok. Doing project work with clients and agencies. Currently working with Flight Centre Corporate traveller and FCM AU/NZ paid channels I work across Ecomm and Service based with an eye on helping business big and small scale sustainably with an eye on COGS, inputs and overall MER to ROAS. Ad Account wise I manage and handle over $2 million+ in Ad Spend per year giving me in depth knowledge on budget pacing and account growth. I also offer white-label services to multiple agencies, bolstering their digital marketing capabilities and to service their own clients. Auditing Ad Accounts I excel in auditing ad accounts and identifying areas of opportunity to both establish a strong baseline and facilitate long-term growth with Google and Meta. I have successfully increased performance by 20-30% across multiple ad accounts, ensuring sustained growth and optimization. Understanding the Business I work closely with businesses to understand their costs and margins, helping to establish an actual ROAS or MER based on their preferred method. This approach allows me to target the right metrics, not just a standard ROAS. By working intimately with key stakeholders, I deliver the best value possible. I have successfully generated leads and executed ROI-focused campaigns for a diverse range of clients, including tradies (electrical, renovations, construction) and business services (LMS, Accounting, Auto Finance, and more). My strategies are tailored to drive results specific to these industries, ensuring optimal ROI and business growth. Client Success Stories Clients such as Oztrail, Ozpig, Pirate Bay Camp, Tiegear, Ugg Direct, The Basic Band, Ugg Online, The Ugg Store, Nontre, Day One Performance, BioKey, We Build Tradies, Levante Shoes, and AGC have benefited from my expertise. My Favouite case studyhelping scale Ugg Direct from an average spend of $10k a day to $50K across both Meta and Google, achieving an average ROAS of 11X and 7X, respectively. This strategy took their monthly sales from an average of $200k to $600K as recently as June 2024. Ugg Online taking them from $3K Jan 2023 to $1m months by end 2025. Case Studies _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

aid Ads Expert specialising across multiplatform delivering exceptional Return on Ad Spend (ROAS 5-8X average) and lead generation results across Meta (Facebook & Instagram)/ Google Ads, Linkedin, Pinterest & Tiktok. Doing project work with clients and agencies. Currently working with Flight Centre Corporate traveller and FCM AU/NZ paid channels

I work across Ecomm and Service based with an eye on helping business big and small scale sustainably with an eye on COGS, inputs and overall MER to ROAS.

Ad Account wise I manage and handle over $2 million+ in Ad Spend per year giving me in depth knowledge on budget pacing and account growth. I also offer white-label services to multiple agencies, bolstering their digital marketing capabilities and to service their own clients.

Auditing Ad Accounts
I excel in auditing ad accounts and identifying areas of opportunity to both establish a strong baseline and facilitate long-term growth with Google and Meta. I have successfully increased performance by 20-30% across multiple ad accounts, ensuring sustained growth and optimization.

Understanding the Business
I work closely with businesses to understand their costs and margins, helping to establish an actual ROAS or MER based on their preferred method. This approach allows me to target the right metrics, not just a standard ROAS. By working intimately with key stakeholders, I deliver the best value possible.

I have successfully generated leads and executed ROI-focused campaigns for a diverse range of clients, including tradies (electrical, renovations, construction) and business services (LMS, Accounting, Auto Finance, and more). My strategies are tailored to drive results specific to these industries, ensuring optimal ROI and business growth.

Client Success Stories
Clients such as Oztrail, Ozpig, Pirate Bay Camp, Tiegear, Ugg Direct, The Basic Band, Ugg Online, The Ugg Store, Nontre, Day One Performance, BioKey, We Build Tradies, Levante Shoes, and AGC have benefited from my expertise.

My Favouite case studyhelping scale Ugg Direct from an average spend of $10k a day to $50K across both Meta and Google, achieving an average ROAS of 11X and 7X, respectively. This strategy took their monthly sales from an average of $200k to $600K as recently as June 2024. Ugg Online taking them from $3K Jan 2023 to $1m months by end 2025.

Case Studies Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Group Digital Marketing & E-commerce Manager at Bickford's Australia
August 1, 2020 - February 28, 2022
Led ecommerce & marketplaces across two retail brands, established a digital advertising foundation across Meta/Google/Shopping, implemented SEO and content strategies, and migrated ecommerce CMS to Shopify. Optimized site speed and UX, managed budgets, and built scalable processes across a 5-person cross-functional team. Achievements included converting web traffic into revenue, migrating to Shopify for a more agile platform, and driving a consistent ROAS in the 5-8 range while overseeing over $2M in annual ad spend. Implemented automation for email marketing flows and CRM-driven lead nurture.
Marketing & Communications Coordinator at Adelaide Institute of Business & AIHE
June 1, 2016 - June 30, 2017
Designed and executed digital marketing and communications programs across higher education, including SEO, content creation, email marketing, CRM management, and web updates. Coordinated Google Properties (Search, My Business, AdSense, Analytics), built web content, and managed paid and organic social channels. Focused on lead generation and enrollment growth through integrated campaigns and stakeholder alignment.
Account Manager at Neo Post Australia
June 1, 2015 - October 31, 2015
Sales and account management focusing on building relationships with stakeholders, CRM management, and delivering on client KPIs within a digital marketing context.
Marketing Coordinator at Supplement Warfare
March 1, 2013 - May 31, 2015
Managed marketing activities for a supplements brand, including digital campaigns, content production, event marketing, and CRM execution to support channel growth and brand initiatives.
Marketing Intern at QIA Gen Australia Pty Ltd
June 1, 2013 - November 30, 2013
Supported market research, stakeholder interviews, and marketing communications; prepared reports for the board and contributed to campaign planning and execution across digital channels.
Paid Ads Freelancer (E-commerce) at Freelance / Self-employed
January 1, 2022 - Present
Freelance digital marketer focusing on paid social and search for e-commerce brands. ROAS 5-8+ depending on industry; manages 2M+ ad spend per year; led Shopify migrations; improved site speed and UX; built CRM workflows and email funnels; generated approximately $1.7M in ad revenue; collaborated with agencies such as Mad Lab Media and worked with brands including West Brothers, Ugg Online & Direct, AGC, bee2; currently leading a 5-person cross-disciplinary team.
Digital Marketing & E-Commerce Manager at Bickford's Australia
August 1, 2020 - February 28, 2022
Led digital marketing and e-commerce for the group; built a strong paid media base across Facebook, Instagram and Google; implemented SEO; migrated e-commerce to Shopify; managed ad spend and ROAS improvements; optimized user journeys and site speed; contributed to revenue growth.
Digital Marketing Manager at Essential Beauty
October 1, 2018 - October 31, 2020
Coordinated and managed digital marketing for 65 Essential Beauty salons nationwide; developed and executed national and local marketing campaigns; managed web properties and ad campaigns; implemented SEO and content strategies; tracked KPIs and improved ROAS; implemented data dashboards; managed CRM workflows; launched e-commerce functionality; built marketing dashboards; led a small team of staff.
Marketing & Communications Coordinator at Adelaide Institute of Business and Technology / AIHE
June 1, 2017 - April 30, 2018
Developed marketing strategies for domestic and international student recruitment; budget planning; Google Properties (Search, My Business, AdSense, Analytics); content creation; social media management (paid & organic); website development; end-to-end advertising campaigns; CRM integration.
Account Manager at Neopost Australia
June 1, 2015 - October 31, 2015
Sales and account management; CRM management; stakeholder liaison; contributed to marketing campaigns.
Marketing Intern at QIAGEN Australia Pty Ltd
June 1, 2013 - November 30, 2013
In-depth marketing research; stakeholder surveys; presented marketing report with recommendations to the board.

Education

Bachelor of Marketing & Communications at University of South Australia
January 1, 2011 - December 31, 2013
Advanced Diploma of Marketing at TAFE SA
January 1, 2009 - December 31, 2010
SA CE Stage 1 & 2 at Christian Brothers College
January 1, 2006 - December 31, 2006
Bachelor of Marketing & Communications at University of South Australia
January 1, 2011 - January 1, 2013
Advanced Diploma in Marketing at TAFE SA
January 1, 2009 - January 1, 2010
Diploma of Advertising at TAFE SA
January 1, 2009 - January 1, 2010
SA CE Stage 1 & 2 at Christian Brothers College
January 1, 2006 - December 31, 2006

Qualifications

SA CE Stage 1 & 2
January 11, 2030 - March 28, 2026

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Education