aid Ads Expert specialising across multiplatform delivering exceptional Return on Ad Spend (ROAS 5-8X average) and lead generation results across Meta (Facebook & Instagram)/ Google Ads, Linkedin, Pinterest & Tiktok. Doing project work with clients and agencies. Currently working with Flight Centre Corporate traveller and FCM AU/NZ paid channels
I work across Ecomm and Service based with an eye on helping business big and small scale sustainably with an eye on COGS, inputs and overall MER to ROAS.
Ad Account wise I manage and handle over $2 million+ in Ad Spend per year giving me in depth knowledge on budget pacing and account growth. I also offer white-label services to multiple agencies, bolstering their digital marketing capabilities and to service their own clients.
Auditing Ad Accounts
I excel in auditing ad accounts and identifying areas of opportunity to both establish a strong baseline and facilitate long-term growth with Google and Meta. I have successfully increased performance by 20-30% across multiple ad accounts, ensuring sustained growth and optimization.
Understanding the Business
I work closely with businesses to understand their costs and margins, helping to establish an actual ROAS or MER based on their preferred method. This approach allows me to target the right metrics, not just a standard ROAS. By working intimately with key stakeholders, I deliver the best value possible.
I have successfully generated leads and executed ROI-focused campaigns for a diverse range of clients, including tradies (electrical, renovations, construction) and business services (LMS, Accounting, Auto Finance, and more). My strategies are tailored to drive results specific to these industries, ensuring optimal ROI and business growth.
Client Success Stories
Clients such as Oztrail, Ozpig, Pirate Bay Camp, Tiegear, Ugg Direct, The Basic Band, Ugg Online, The Ugg Store, Nontre, Day One Performance, BioKey, We Build Tradies, Levante Shoes, and AGC have benefited from my expertise.
My Favouite case studyhelping scale Ugg Direct from an average spend of $10k a day to $50K across both Meta and Google, achieving an average ROAS of 11X and 7X, respectively. This strategy took their monthly sales from an average of $200k to $600K as recently as June 2024. Ugg Online taking them from $3K Jan 2023 to $1m months by end 2025.
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Worked with a number of accounts to help scale and drive strong ROAS results
Essentially I audit, structure the strategy/creative and then work through the account to stabilise, make them sustainable and then drive scale
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