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I'm Betty, a passionate marketing professional with experience delivering content and campaigns across Ghana and the UK. I turn insights into engaging digital moments, from social content and email campaigns to brand storytelling and product marketing. I thrive on cross-functional collaboration, design-led storytelling, and measurable results. I bring energy, creativity, and a data-driven mindset to every project, always aiming to elevate brand presence and customer relationships.…I'm Betty, a passionate marketing professional with experience delivering content and campaigns across Ghana and the UK. I turn insights into engaging digital moments, from social content and email campaigns to brand storytelling and product marketing. I thrive on cross-functional collaboration, design-led storytelling, and measurable results. I bring energy, creativity, and a data-driven mindset to every project, always aiming to elevate brand presence and customer relationships.

Betty Odorkor Odoi

Content Creator, Brand Strategist, Growth Marketer, +4

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I'm Betty, a passionate marketing professional with experience delivering content and campaigns across Ghana and the UK. I turn insights into engaging digital moments, from social content and email campaigns to brand storytelling and product marketing. I thrive on cross-functional collaboration, design-led storytelling, and measurable results. I bring energy, creativity, and a data-driven mindset to every project, always aiming to elevate brand presence and customer relationships.…I'm Betty, a passionate marketing professional with experience delivering content and campaigns across Ghana and the UK. I turn insights into engaging digital moments, from social content and email campaigns to brand storytelling and product marketing. I thrive on cross-functional collaboration, design-led storytelling, and measurable results. I bring energy, creativity, and a data-driven mindset to every project, always aiming to elevate brand presence and customer relationships.

Available to hire

I’m Betty, a passionate marketing professional with experience delivering content and campaigns across Ghana and the UK. I turn insights into engaging digital moments, from social content and email campaigns to brand storytelling and product marketing.

I thrive on cross-functional collaboration, design-led storytelling, and measurable results. I bring energy, creativity, and a data-driven mindset to every project, always aiming to elevate brand presence and customer relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Associate at Foundervine CIC

April 1, 2024 - Present

Developed and executed social media strategies across platforms, oversaw content creation and managed audience interactions; analyzed performance metrics to drive engagement and growth. Led end-to-end planning for events and digital campaigns, coordinating timelines and cross-functional collaboration. Built engaging webpages on Webflow and Wix, and designed targeted email campaigns with HubSpot, ensuring alignment with brand objectives. Fostered external relationships with speakers, cohorts, and creatives to deliver high-quality branded events. Improved organic reach and brand loyalty through data-driven content strategies, storytelling techniques, and community outreach.

Insurance Sales Executive at Enterprise Life Assurance

March 1, 2024 - October 15, 2025

Cultivated and maintained strong relationships with clients, providing personalized life insurance solutions tailored to their needs. Conducted thorough needs assessments to identify opportunities for upselling and cross-selling. Collaborated with underwriting to ensure efficient processing of applications and timely policy issuance. Consistently achieved and exceeded sales targets, contributing to revenue growth. Stayed up to date on industry trends and product knowledge to effectively communicate features and benefits to clients.

Marketing Assistant at Purple Leaf Organics

September 1, 2023 - October 15, 2025

Oversees and manages the company website, ensuring regular updates and accurate information. Creates visually appealing flyers and posters using design tools to enhance promotional materials. Manages the TikTok page, creating and editing videos with CapCut and Canva to boost brand presence and audience engagement. Develops creative multimedia content aligned with the brand identity and marketing objectives. Increases engagement and customer satisfaction through prompt responses on social media. Plans, schedules, and publishes weekly content to maintain a strong online presence.

Customer Service Intern at Ghana Standards Authority

December 1, 2022 - October 15, 2025

Assisted customers with information about standards, certifications, and services offered via phone, email, or in person. Received and documented customer complaints. Assisted with filing, scheduling appointments, and preparing customer service materials. Guided clients through the application process for certifications and compliance checks.