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I am a results-driven digital marketing professional with extensive experience in optimizing ad performance across multiple platforms. I have a proven track record of increasing revenue through strategic ad structure enhancements, keyword optimization, and data-driven analysis. I excel at leveraging insights to inform marketing strategies and maximize ROI, and I collaborate closely with commercial teams and brands to drive growth across marketplaces such as Shopee, Lazada, and TikTok.…I am a results-driven digital marketing professional with extensive experience in optimizing ad performance across multiple platforms. I have a proven track record of increasing revenue through strategic ad structure enhancements, keyword optimization, and data-driven analysis. I excel at leveraging insights to inform marketing strategies and maximize ROI, and I collaborate closely with commercial teams and brands to drive growth across marketplaces such as Shopee, Lazada, and TikTok.

AHMAD IRSHAADI BIN MOHAMAD SABRI

Marketing Analyst, Marketing Strategist, Digital Marketer, +1

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I am a results-driven digital marketing professional with extensive experience in optimizing ad performance across multiple platforms. I have a proven track record of increasing revenue through strategic ad structure enhancements, keyword optimization, and data-driven analysis. I excel at leveraging insights to inform marketing strategies and maximize ROI, and I collaborate closely with commercial teams and brands to drive growth across marketplaces such as Shopee, Lazada, and TikTok.…I am a results-driven digital marketing professional with extensive experience in optimizing ad performance across multiple platforms. I have a proven track record of increasing revenue through strategic ad structure enhancements, keyword optimization, and data-driven analysis. I excel at leveraging insights to inform marketing strategies and maximize ROI, and I collaborate closely with commercial teams and brands to drive growth across marketplaces such as Shopee, Lazada, and TikTok.

Available to hire

I am a results-driven digital marketing professional with extensive experience in optimizing ad performance across multiple platforms. I have a proven track record of increasing revenue through strategic ad structure enhancements, keyword optimization, and data-driven analysis.

I excel at leveraging insights to inform marketing strategies and maximize ROI, and I collaborate closely with commercial teams and brands to drive growth across marketplaces such as Shopee, Lazada, and TikTok.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Performance Marketing Analyst at Luxasia Sdn Bhd

February 1, 2024 - Present

Prepared monthly media plan for Dyson, Laura Mercier, and Paula's Choice; aligned with the commercial team to achieve onsite store GMV targets across Shopee, Lazada, Tokopedia, TikTok and Blibli. Led planning and optimization of Mega campaigns on multiple platforms using historical data to improve performance and drive sales. Collaborated with the Commercial team to plan budget pacing and priority SKUs for flash sales. Worked with respective brands to develop media strategies, managed media budgets, monitored campaign costs and ROI, and analyzed/performed weekly to Mega performance reporting.

Digital Performance Marketing Analyst at HABIB Jewels Sdn Bhd

October 1, 2023 - January 1, 2024

Prepared weekly performance reports for Habib, Pandora, and Ice Watch; analyzed campaigns to provide actionable insights. Led planning and optimization of campaigns on Shopee, Lazada, TikTok, Zalora, and CPAS. Conducted in-depth keyword research and structured Google Ads campaigns based on the marketing funnel to maximize brand visibility and ROAS. Collaborated with the E-Commerce team to develop pricing strategies and promotional vouchers for key sales events.

Telesales Executive at RHB Bank Sdn Bhd

January 1, 2023 - September 1, 2023

Sold cash access and balance transfer plans to customers via cold calling. Maintained good relationships with potential and existing customers. Advised customers on settling outstanding credit card accounts.

Executive Trainee ILTIZAM PDP at Ata Plus Sdn Bhd

January 1, 2022 - October 1, 2022

Assist account manager in due diligence on clients in terms of business operation, legal and finance. Manage client deal page on website using HTML. Handle client inquiries on social media.