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Experienced marketing leader and brand builder with 18+ years delivering integrated marketing, business development, and communications for commercial real estate, architecture/engineering, and investment firms. Proven track record creating winning pitch materials, managing client digital marketing strategies, and increasing visibility through PR and media. Known for leading end-to-end marketing efforts—from brand and web presence to collateral, events, and research/copywriting—while guiding teams through onboarding, training, and performance targets. Skilled in translating market insights into tactical campaigns that support growth, retention, and deal wins.…Experienced marketing leader and brand builder with 18+ years delivering integrated marketing, business development, and communications for commercial real estate, architecture/engineering, and investment firms. Proven track record creating winning pitch materials, managing client digital marketing strategies, and increasing visibility through PR and media. Known for leading end-to-end marketing efforts—from brand and web presence to collateral, events, and research/copywriting—while guiding teams through onboarding, training, and performance targets. Skilled in translating market insights into tactical campaigns that support growth, retention, and deal wins.

Ashley Terrell

Digital Marketer, Brand Strategist, Marketing Strategist, +2

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Experienced marketing leader and brand builder with 18+ years delivering integrated marketing, business development, and communications for commercial real estate, architecture/engineering, and investment firms. Proven track record creating winning pitch materials, managing client digital marketing strategies, and increasing visibility through PR and media. Known for leading end-to-end marketing efforts—from brand and web presence to collateral, events, and research/copywriting—while guiding teams through onboarding, training, and performance targets. Skilled in translating market insights into tactical campaigns that support growth, retention, and deal wins.…Experienced marketing leader and brand builder with 18+ years delivering integrated marketing, business development, and communications for commercial real estate, architecture/engineering, and investment firms. Proven track record creating winning pitch materials, managing client digital marketing strategies, and increasing visibility through PR and media. Known for leading end-to-end marketing efforts—from brand and web presence to collateral, events, and research/copywriting—while guiding teams through onboarding, training, and performance targets. Skilled in translating market insights into tactical campaigns that support growth, retention, and deal wins.

Available to hire

Experienced marketing leader and brand builder with 18+ years delivering integrated marketing, business development, and communications for commercial real estate, architecture/engineering, and investment firms. Proven track record creating winning pitch materials, managing client digital marketing strategies, and increasing visibility through PR and media.

Known for leading end-to-end marketing efforts—from brand and web presence to collateral, events, and research/copywriting—while guiding teams through onboarding, training, and performance targets. Skilled in translating market insights into tactical campaigns that support growth, retention, and deal wins.

Skills

Experience Level

Expert

Expert

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Expert

Intermediate

Work Experience

Founder/Owner at Charlotte Street Marketing

March 1, 2023 - Present

Remote marketing director for multiple commercial real estate investment firms, architectural firms, and private equity/venture capital. Owns brand management and business development support including RFPs, client communications, awards, PR, and executive presentations. Leads external/internal communication management, promotional materials, social media management, event management, photography, and website development/maintenance. Provides research and copywriting for extensive government and A/E/C projects, including proposal creation, team coordination, deadline management, copy editing, production, and delivery. Creates and manages clients’ digital marketing plans and social media strategies, developing campaigns, engaging stakeholders/customers, setting KPIs and targets, and applying emerging digital marketing trends to drive brand awareness.

Co-Founder/VP, Marketing & Administration at Range Realty Partners

April 1, 2021 - March 1, 2023

Co-founded and led end-to-end brand creation and launch assets for a new business, including brand, content, website front, signage, informational sheets, and overall image. Transitioned 1.6MM SF of Class A/top-tier assets to new clients. Created and launched marketing services working with top-tier investment firms and local businesses, serving Range and key accounts. Worked in client-facing roles and as part of pitch teams, producing presentation materials and leading market analytics, key trends, and prospect analysis. Recruited, onboarded, and trained employees. Developed marketing materials to drive end-user success and prospect-to-client conversion. Established and supported a property management service line by identifying best-in-class talent and creating ongoing support processes. Solely responsible for copyrighting, design, and delivery of prospect-winning materials; also created research papers, video, and one-pagers to attract prospects.

Business Development Manager I at Stinson, LLP

February 1, 2020 - April 1, 2021

Responsible for business development and marketing across real estate and corporate finance sectors. Established performance metrics and a deal details repository to strengthen proposals, presentations, industry white papers, and event materials. Coached and supported 20+ top-tier partners with strategies and tactics to open doors and secure business. Helped deliver major firm events (Business Law Updates), guiding narratives, presentation training/coaching, and implementation of effective speaking and event messaging.

Marketing Manager I at Cushman & Wakefield

October 1, 2014 - January 1, 2020

Maintained the highest win rate for new business in the Midwest region and delivered best-in-class marketing strategies and presentations. Revitalized marketing by implementing a local office website; created Kansas City-specific collateral, case studies, and profiles for eight service lines; and improved media presence—driving increased inquiries. Developed integrated business development and marketing plans for a brokerage team managing $1.5B transaction base in 2018. Created property-specific branding, marketing, and promotional strategies for high-profile Kansas City clients/assets. Planned and executed internal/community events and client-facing events. Led re-branding initiatives following two mergers, building new local brand standards, print/digital templates, and office relocation communications. Developed PR strategy increasing media exposure by 25%. Established social media presence for the Kansas City market with a multifaceted plan leveraging research, media visibility,