Available to hire
I design at the intersection of strategy and humanity, turning complex challenges into inclusive, human-centered experiences across media, technology, and sustainability. With 15+ years of experience, I believe intentional design should be both a strategic tool and a social responsibility, shaping narratives, building identities, and driving meaningful impact.
Whether I’m architecting digital ecosystems, guiding cross-cultural campaigns, or mentoring teams, I lead with empathy, foresight, and accessibility to translate bold ideas into practical outcomes. My work bridges organizational vision and real-world change, delivering enduring, human-centered solutions that empower people and communities.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Advanced
Swedish
Intermediate
Work Experience
Creative Director at PaperTale Technologies AB
January 1, 2023 - PresentLed product and brand strategy, driving a 30% boost in global visibility. Co-developed product features for traceability and circularity, improving UX/UI. Translated complex tech into clear narratives through white papers, articles and press releases, securing media coverage in over 10 outlets. Executed product launch.
Founder & Creative Director at Barrack 13
October 1, 2022 - August 27, 2025Led inclusive design research, public communication, and education. Designed and developed communication strategy for the Prime Minister’s office and annual progress reports for the Government of Pakistan.
Creative Head at 1 Key Solutions
February 1, 2022 - August 27, 2025Led the off-shore team of designers, animators, social media team, and web developers. Developed marketing collateral and digital campaigns for over 20 clients in the UK.
Creative Director at Morango Films
March 1, 2020 - August 27, 2025Directed and led projects from proposal to final reporting for clients including USIP, UNESCO, OSF, British Council, and more. Managed full-cycle production of documentaries, videos, VR films, campaign strategy, and content. Developed new projects and products for youth development such as Film Fellowship program and Storytelling Workshops.
Co-Founder & Head of Communications at 60 Seconds Intl. Film Festival
February 1, 2020 - August 27, 2025Pakistan's first international short film festival focusing on global outreach, film curation, and advocacy campaigns. Screened in 9 countries including USA, UK, Pakistan, Sri Lanka, Nepal, and Algeria. Collected over 6000 film submissions from 70 countries. Led narrative development, branding, outreach, and partnerships in 7 countries. Developed training manuals and conducted 50+ workshops across Pakistan.
Co-Founder & Creative Director at Duck Design House
August 1, 2016 - August 27, 2025Oversaw brand strategy and content design for clients in FMCG, NGOs, and development sector. This was the first entrepreneurial initiative.
Head of Design at GEO Entertainment (GEO TV Network)
March 1, 2009 - August 27, 2025Responsible for the on-screen look and feel of the channel. Managed design, promotion, and packaging across TV channel and national campaigns. Received recognition by the CEO for campaign success during the 2008 General Elections.
Creative Executive at Evernew Concepts Advertising Agency
November 1, 2007 - August 27, 2025Developed concepts and designs for local and international clients.
Creative Director at PaperTale Technologies AB
January 1, 2023 - PresentLed product and brand strategy, driving a 30% boost in global visibility. Co-developed product features for traceability and circularity, improving UX/UI. Translated complex tech into clear narratives through white papers, articles and press releases, securing media in 10+ outlets. Executed product launch.
Founder & Creative Director at Barrack 13
October 1, 2022 - August 27, 2025Design lab focused on inclusive design research, public communication, and education. Designed and developed communication strategy for Prime Minister’s office and annual progress reports for Government of Pakistan.
Creative Head at 1 Key Solutions
February 1, 2022 - August 27, 2025Led the off-shore team of designers, animators, social media team and web developers. Developed marketing collateral and digital campaigns for 20 plus clients in UK.
Creative Director at Morango Films
March 1, 2020 - August 27, 2025Directed and led the projects from proposal stage to the final reporting for clients such as USIP, UNESCO, OSF, British Council, and more. Led and managed full-cycle production of documentaries, videos, VR films, campaign strategy and content. Developed new projects and products for youth development including Film Fellowship program and Storytelling Workshops.
Co-Founder & Head of Communications at 60 Seconds Intl. Film Festival
February 1, 2020 - August 27, 2025Led Pakistan's first international short film festival for global outreach, film curation, and advocacy campaigns. Screened festival in 9 countries. Collected over 6000+ film submissions from 70 countries. Led narrative development, branding, outreach and partnerships in 7 countries including USA, UK & South Asia. Developed training manuals and conducted 50+ workshops across Pakistan.
Co-Founder & Creative Director at Duck Design House
August 1, 2016 - August 27, 2025First initiative in entrepreneurial journey. Oversaw brand strategy and content design for clients in FMCG, NGOs and development sector.
Head of Design at GEO Entertainment (GEO TV Network)
March 1, 2009 - August 27, 2025Responsible for the look and feel of the channel’s outlook on the screen. Managed design, promotion, and packaging across TV channel and national campaigns. Recognised by CEO for campaign success during the 2008 General Elections.
Creative Executive at Evernew Concepts Advertising Agency
November 1, 2007 - August 27, 2025Developed concepts and designs for local and international clients.
Creative Director at PaperTale Technologies AB
January 1, 2023 - PresentLed product and brand strategy, driving a 30% boost in global visibility. Co-developed product features for traceability and circularity, improving UX/UI. Translated complex tech into clear narratives through white papers, articles and press releases, securing media in 10+ outlets. Executed product launch.
Founder & Creative Director at Barrack 13
October 1, 2022 - September 3, 2025Design lab focused on inclusive design research, public communication, and education. Designed and developed communication strategy for Prime Minister’s office and annual progress reports for Government of Pakistan.
Creative Head at 1 Key Solutions
February 1, 2022 - September 3, 2025Led the off-shore team of designers, animators, social media team and web developers. Developed marketing collateral and digital campaigns for 20 plus clients in UK.
Creative Director at Morango Films
March 1, 2020 - September 3, 2025Directed and led the projects from proposal stage to the final reporting for clients such as USIP, UNESCO, OSF, British Council. Led and managed full-cycle production of documentaries, videos, VR films, campaign strategy and content. Developed new projects and products for youth development including Film Fellowship program and Storytelling Workshops.
Co-Founder & Head of Communications at 60 Seconds Intl. Film Festival
February 1, 2020 - September 3, 2025Led Pakistan's first international short film festival for global outreach, film curation, and advocacy campaigns. Screened the festival in 9 countries including USA, UK, Pakistan, Sri Lanka, Nepal, Algeria. Collected over 6000+ film submissions from 70 countries. Led narrative development, branding, outreach and partnerships in 7 countries. Developed training manuals and conducted 50+ workshops across Pakistan.
Co-Founder & Creative Director at Duck Design House
August 1, 2016 - September 3, 2025First entrepreneurial initiative. Oversaw brand strategy and content design for clients in FMCG, NGOs and development sector.
Head of Design at GEO Entertainment (GEO TV Network)
March 1, 2009 - September 3, 2025Managed the design, promotion, and packaging across TV channel and national campaigns. Responsible for the channel’s on-screen look and feel. Recognized by CEO for campaign success during 2008 General Elections.
Creative Executive at Evernew Concepts Advertising Agency
November 1, 2007 - September 3, 2025Developed concepts and designs for local and international clients.
Creative Director at PaperTale Technologies AB
January 1, 2023 - November 12, 2025Led product and brand strategy, driving a 30% boost in global visibility. Co-developed features for traceability and circularity, improving UX/UI. Translated complex tech into clear narratives through white papers, articles, and press releases, securing media in 10+ outlets. Executed product launch.
Founder & Creative Director at Barrack 13 Design
October 1, 2022 - October 1, 2022Design lab focused on inclusive design research, public communication, and education. Designed and developed communication strategy for Prime Minister’s office and annual progress reports for Government of Pakistan.
Creative Head at Key Solutions
February 1, 2022 - February 1, 2022Led the off-shore team of designers, animators, social media team and web developers. Developed marketing collateral and digital campaigns for 20+ clients in UK.
Creative Director at Morango Films
March 1, 2020 - March 1, 2020Directed and led projects from proposal stage to the final reporting for clients such as USIP, UNESCO, OSF, British Council, and more. Led full-cycle production of documentaries, videos, VR films, campaign strategy and content. Developed new projects and products for youth development; Film Fellowship program, Storytelling Workshops.
Co-Founder & Head of Communications at 60 Seconds Intl. Film Festival
February 1, 2020 - February 1, 2020Pakistan's first international short film festival for global outreach, film curation, and advocacy campaigns. Screened the festival in 9 Countries, collected over 6000+ submissions from 70 countries. Led narrative development, branding, outreach and partnerships in 7 countries, USA, UK, & South Asia. Developed training manuals and conducted 50+ workshops across Pakistan.
Co-Founder & Creative Director at Duck Design House
August 1, 2016 - August 1, 2016Oversaw brand strategy and content design for clients in FMCG, NGOs and development sector.
Head of Design at GEO Entertainment (GEO TV Network)
March 1, 2009 - March 1, 2009Pakistan's leading entertainment channel; responsible for the look and feel of the channel’s outlook on screen; managed design, promotion, and packaging across TV channel and national campaigns. Recognised by the CEO for campaign success during the 2008 General Elections.
Creative Executive at Evernew Concepts Advertising Agency
November 1, 2007 - November 1, 2007Developed concepts and designs for local and international clients.
Creative Executive at Evernew Concepts
March 1, 2006 - November 1, 2007Developed creative concepts, copywriting, and art direction for high-stakes pitches and integrated campaigns; delivered strategic creative solutions for a diverse portfolio of local and international clients.
Head of Design at GEO Entertainment (GEO TV Network)
November 1, 2007 - March 1, 2009Directed the visual identity and on-screen aesthetic for Pakistan’s leading entertainment channel, managing all design, promotion, and packaging for network and national campaigns; earned a commendation from the CEO for successful execution of high-impact campaigns during the 2008 General Elections.
Co-Founder & Creative Director at Duck Design House
April 1, 2009 - August 1, 2016Co-founded a creative design house, overseeing brand strategy and content design for clients across the FMCG, NGO, and development sectors; managed end-to-end projects including brand identity, event branding, visual merchandising, and strategic content writing.
Co-Founder & Head of Communications at 60 Seconds Intl. Film Festival
September 1, 2011 - February 1, 2020Launched Pakistan’s first international short film festival, driving global outreach, film curation, and high-impact advocacy campaigns; expanded the festival across nine countries and oversaw 6,000+ film submissions from 70 nations; led narrative development and partnerships across the USA, UK, and South Asia; designed training manuals and delivered over 50 workshops across Pakistan.
Creative Director at Morango Films
September 1, 2016 - March 1, 2020Spearheaded end-to-end project management for UNESCO, USIP, the British Council, and OSF; directed full-cycle production of documentaries, VR films, and comprehensive campaign strategies; drove social impact through youth-focused initiatives such as storytelling workshops and film fellowship programs.
Creative Head at 1 Key Solutions
April 1, 2021 - February 1, 2022Directed a multidisciplinary offshore team of designers, animators, social media specialists, and web developers to deliver high-quality creative assets; developed comprehensive marketing collateral and digital campaigns for over 20 UK clients, ensuring brand consistency and cross-functional alignment.
Founder & Creative Director at Barrack 13
March 1, 2020 - October 1, 2022Led a design lab specialising in inclusive design research, public communication, and education; developed and executed high-level communication strategies for the Prime Minister’s Office and authored annual progress reports for the Government of Pakistan to improve public transparency.
Education
Masters in Innovation through Business, Engineering and Design at Linnéuniversitetet
January 1, 2022 - January 1, 2025Bachelors in Communication Design at National College of Arts
January 1, 2001 - January 1, 2005Masters in Innovation through Business, Engineering and Design at Linnéuniversitetet
January 1, 2022 - January 1, 2025Bachelors in Communication Design at National College of Arts
January 1, 2001 - January 1, 2005Masters in Innovation through Business, Engineering and Design at Linnéuniversitetet
January 1, 2022 - January 1, 2025Bachelors in Communication Design at National College of Arts
January 1, 2001 - January 1, 2005Master's degree in Innovation through Business, Engineering and Design at Linnéuniversitetet
January 1, 2022 - January 1, 2025Bachelor's degree in Communication Design at National College of Arts - Pakistan
January 1, 2001 - January 1, 2005UX Design Upskill Course at Hyper Island
January 1, 2025 - January 1, 2026Bachelor's in Communication Design at National College of Arts
January 1, 2001 - January 1, 2005Masters in Innovation through Business, Engineering & Design at Linnaeus University
January 1, 2022 - January 1, 2025UX Design Upskill course at Hyper Island
January 1, 2025 - January 1, 2026Bachelor of Arts in Communication Design at National College of Arts
January 1, 2001 - January 1, 2005Masters in Innovation through Business, Engineering & Design at Linnaeus University
January 1, 2022 - January 1, 2025UX Design Upskill course at Hyper Island
January 1, 2025 - January 1, 2026Qualifications
ArtThink South Asia Fellowship (ATSA) Participant
January 1, 2019 - August 27, 2025Winner - Special Category: Social Media for Empowerment (Delhi, India) - Project: 60 Second Intl. Film Festival
January 11, 2030 - August 27, 2025Special Mention - Campaign Category: Social Media for Empowerment (Delhi, India) - Project: Police Awam Saath Saath
January 11, 2030 - August 27, 2025PITB Award for Digital Communication (Pakistan)
January 11, 2030 - August 27, 2025Rajasthan Patrika’s Concerned Communicator Award
January 1, 2007 - August 27, 2025ArtThink South Asia Fellowship (ATSA) Participant
January 1, 2019 - August 27, 2025Special Category Winner: Social Media for Empowerment - Delhi, India for 60 Second Intl. Film Festival
January 11, 2030 - August 27, 2025Special Mention - Campaign Category: Social Media for Empowerment (Police Awam Saath Saath Campaign)
January 11, 2030 - August 27, 2025PITB Award for Digital Communication
January 11, 2030 - August 27, 2025Rajasthan Patrika’s Concerned Communicator Award, 2007
January 1, 2007 - August 27, 2025ArtThink South Asia Fellowship (ATSA) Participant
January 1, 2018 - September 3, 2025Winner - Special Category: Social Media for Empowerment (DELHI, India)
January 11, 2030 - September 3, 2025Special Mention - Campaign Category: Social Media for Empowerment (DELHI, India)
January 11, 2030 - September 3, 2025PITB Award for Digital Communication (Pakistan)
January 11, 2030 - September 3, 2025Rajasthan Patrika’s Concerned Communicator Award (2007, India)
January 1, 2007 - September 3, 2025PITB Award for Digital Communication
January 1, 2007 - November 12, 2025Rajasthan Patrika’s Concerned Communicator Award
January 1, 2007 - November 12, 2025ArtThink South Asia Fellowship (ATSA) Participant
January 1, 2018 - November 12, 2025Green Transition Hack (University of Lund) Innovation Track Winner
January 1, 2025 - November 12, 2025Industry Experience
Media & Entertainment, Government, Education, Non-Profit Organization, Software & Internet, Professional Services
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