Available to hire
I’m Affan Qureshi, a results-driven digital marketing and paid media professional with over 10 years of experience managing campaigns across Meta, Google, and ecommerce platforms. I’m skilled at scaling ad budgets, optimizing ROAS, and driving conversions through data-led decision making. My strengths include A/B testing, pixel tracking, audience segmentation, and setting up conversion APIs, all while leveraging solid SEO knowledge to build full-funnel campaigns that deliver measurable growth. I’ve built a strong track record in ecommerce, launching and growing online stores to six-figure engagement milestones, and I enjoy mentoring others through hands-on training and real-world campaign simulations.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Urdu
Advanced
Work Experience
Digital Marketing Instructor at University of South Asia, Lahore, Pakistan
November 1, 2023 - PresentSkilfully teach students how to create and manage online marketing campaigns, covering SEO, social media marketing, Facebook Ads, Instagram Ads, Youtube Monetization, Ecommerce in Pakistan and Analytics. Efficiently develop course materials, conduct lectures, and provide hands-on training to enhance practical skills of students.
Digital Marketer at BetterShop.Pk (Ecommerce Store), Lahore, Pakistan
October 31, 2023 - July 25, 2025Successfully launched and scaled BetterShop PK e-commerce store, optimizing product listings, driving customer engagement, and maximizing sales. Strategically managed and executed comprehensive online marketing campaigns, including SEO, PPC, and social media initiatives.
Search Engine Optimization Analyst at CityLocal 101, Remote job (Freelance), US
February 28, 2023 - July 25, 2025Significantly achieved assigned SEO objectives by identifying potential keywords, contributed targeted keywords and recommended strategic plans and actions. Prepared SEO reports and completed assigned action plans for SEO growth. Conducted research and implemented plans, quality and customer-service standards. Ensured Google guidelines followed, resolved problems, identified trends and determined site improvements and implemented changes. Prepared monthly and weekly SEO reports in line with company goals and objectives. Ensured execution of SEO strategies with team lead. Conducted keyword research to guide content teams.
SEO Executive at www.gymflooringco.co.uk, Remote job (Freelance), UK
December 31, 2021 - July 25, 2025Successfully accomplished SEO targets within assigned deadlines and handled project queries & customers’ complaints with provision of product information. Prepared SEO forecasts and provided support in executing SEO plans, prepared reports on monthly SEO review and devised edits for better performance, conducted SEO keyword research for better product visibility in SERPS; performed on-page optimization with related keywords. Efficiently performed competitor analysis and developed SEO link building plan with key deliverables; maintained relationship with stakeholders and team lead. Prepared competitor link building plans and ensured proper execution. Ranked many keywords for client in this span of time.
Marketing Communications Associate at Punjab Skills Development Fund, Lahore, Pakistan
August 31, 2018 - July 25, 2025Effectively coordinated with advertising agencies for executing scheme advertisements and successfully delivered ongoing projects by coordinating with all relevant functional teams. Developed and maintained relationships with new & existing clients by providing continuous support, information and guidance. Identified training improvements and new products by identifying current industry trends, market activities and competitors. Prepared reports by collecting, analyzing, and summarizing information. Managed social media platforms of the company and formulated plans to increase training scope in all 36 districts of Punjab. Maintained quality service by enforcing organization standards. Formulated training proposals and gave interactive presentations according to business needs. Participated in bidding processes on behalf of company. Gained good understanding of PPRA’s rules.
Sales Promotion Officer at Engro Foods (Pvt.) Limited, Lahore, Pakistan
September 30, 2013 - July 25, 2025Contributed 40% of regional target and placed products at major distribution points in Lahore region. Served as a strong relationship channel between sales team and key accounts, forwarding information and answering queries. Followed up with salesmen to resolve shopkeeper concerns, prepared and sent sales tracking reports to key account managers. Attained highest levels of displays and stock depth at most challenging outlets. Adhered to company policies and procedures.
Digital Marketing Instructor at University of South Asia
November 1, 2023 - PresentSkilfully teach students how to create and manage online marketing campaigns, covering SEO, social media marketing, Facebook Ads, Instagram Ads, Youtube Monetization, Ecommerce in Pakistan and Analytics. Efficiently develop course materials, conduct lectures, and provide hands-on training to enhance practical skills of students.
Digital Marketer at BetterShop.Pk (Ecommerce Store)
October 31, 2023 - July 25, 2025Successfully launched and scaled BetterShop PK e-commerce store, optimizing product listings, driving customer engagement, and maximizing sales. Strategically managed and executed comprehensive online marketing campaigns, including SEO, PPC, and social media initiatives.
Search Engine Optimization Analyst at CityLocal 101
February 28, 2023 - July 25, 2025Significantly achieved assigned SEO objectives by identifying potential keywords, contributed targeted keywords and recommended strategic plans and actions. Prepared SEO reports and completed assigned action plans for SEO growth. Conducted research and implemented plans, ensured Google guidelines followed, resolved problems, identified trends and determined site improvements. Prepared monthly and weekly SEO reports and coordinated with content teams.
Marketing Communications Associate at Punjab Skills Development Fund
August 31, 2018 - July 25, 2025Coordinated with advertising agencies for executing scheme advertisements and delivered ongoing projects by coordinating with all relevant functional teams. Developed and maintained relationships with clients, identified industry trends, managed social media platforms, and formulated plans to increase training scope across Punjab. Participated in bidding processes and ensured quality service standards.
Sales Promotion Officer at Engro Foods (Pvt.) Limited
September 30, 2013 - July 25, 2025Contributed 40% of regional sales target and facilitated strong relationships among sales teams and key accounts. Followed up on queries and concerns, prepared sales tracking reports, and ensured high levels of product displays and stock depth in various outlets, adhering to company policies.
SEO Executive at www.gymflooringco.co.uk
December 31, 2021 - July 25, 2025Accomplished SEO targets within deadlines, handled project queries, prepared SEO forecasts, and executed SEO plans including keyword research and on-page optimization. Performed competitor analysis, developed link building strategies, and maintained stakeholder relationships. Successfully ranked many keywords for the client.
Digital Marketing Instructor at University of South Asia
November 1, 2023 - PresentTeaching students to create and manage online marketing campaigns including SEO, social media marketing, Facebook Ads, Instagram Ads, Youtube Monetization, Ecommerce in Pakistan, and Analytics. Developing course materials, conducting lectures, and providing hands-on training to enhance students' practical skills. Successfully trained many students to start their ecommerce stores.
Digital Marketer at BetterShop.Pk (Ecommerce Store)
October 31, 2023 - August 6, 2025Launched and scaled the BetterShop PK ecommerce store by optimizing product listings, driving customer engagement, and maximizing sales. Managed and executed SEO, PPC, and social media marketing campaigns. Achieved over 30,000 page likes and followers during tenure.
Search Engine Optimization Analyst at CityLocal 101 (Remote, Freelance, US)
February 28, 2023 - August 6, 2025Achieved SEO objectives through keyword identification, contributing targeted keywords and strategic plans. Prepared SEO reports, conducted research and implemented SEO growth plans following Google guidelines. Collaborated with the team to execute SEO strategies and guided content teams via keyword research.
Marketing Communications Associate at Punjab Skills Development Fund
August 31, 2018 - August 6, 2025Coordinated with advertising agencies to execute campaigns, managed relationships with new and existing clients, identified training improvements based on market trends and competitors. Managed social media platforms, formulated plans to expand training scope across Punjab's 36 districts, and prepared comprehensive reports. Participated in bidding processes and adhered to regulatory rules.
Sales Promotion Officer at Engro Foods (Pvt.) Limited
September 30, 2013 - August 6, 2025Contributed 40% of regional sales target, built strong relationships between sales teams and key accounts, followed up on shopkeeper queries, prepared sales tracking reports, and ensured high stock levels and promotional displays in challenging outlets. Complied with all company policies and procedures.
SEO Executive at Gymflooringco.co.uk (Remote, Freelance, UK)
December 31, 2021 - August 6, 2025Accomplished SEO targets, handled project queries and customer complaints, prepared SEO forecasts and reports, conducted keyword research and on-page optimization for enhanced product visibility. Performed competitor analysis and developed SEO link building plans, maintaining stakeholder communications and ensuring execution of SEO initiatives. Successfully ranked multiple keywords for clients.
Digital Marketer (Performance & Paid Media) at BetterShop.pk
March 1, 2023 - October 1, 2023Planned, launched, and managed paid social campaigns across Meta (Facebook & Instagram) driving customer acquisition and maximizing sales for a growing ecommerce store. Executed full-funnel marketing strategies combining SEO, PPC, and social media advertising to optimize ROAS and reduce cost-per-acquisition. Optimized product listings for conversion, monitored campaign performance daily, and adjusted bids and budgets to scale winning ad sets. Conducted A/B testing on ad creatives, audiences, and landing pages to continuously improve campaign performance. Scaled page following from zero to 30,000+ within 7 months through targeted paid and organic strategies.
SEO & Digital Marketing Analyst at CityLocal 101 (Remote) USA
January 1, 2022 - February 1, 2023Managed SEO campaigns for US-based clients, conducting keyword research, on-page optimization, and technical audits to improve SERP visibility. Prepared weekly and monthly performance reports tracking KPIs, traffic growth, and conversion metrics aligned with client goals. Collaborated with content teams to guide keyword-led content strategy, ensuring alignment with search intent and campaign objectives. Monitored competitor activity and market trends, recommending strategic adjustments to maintain competitive rankings.
SEO & Paid Media Executive at gymflooringco.co.uk (Remote) UK
January 1, 2019 - December 1, 2021Led SEO and paid digital campaigns for a UK-based ecommerce client, driving product visibility in competitive SERPs and improving organic traffic. Developed and executed link-building strategies, managed competitor analysis, and prepared detailed monthly SEO performance reviews. Coordinated with stakeholders to align digital campaigns with broader business objectives and revenue targets. Successfully ranked multiple high-value commercial keywords for the client over the engagement period.
Marketing Communications Associate at Punjab Skills Development Fund
October 1, 2014 - August 1, 2018Managed social media platforms and coordinated with advertising agencies to execute marketing campaigns across 36 districts of Punjab. Developed training proposals and delivered presentations, contributing to growth in training enrollment and partnership development. Analyzed market trends, monitored competitor activity, and prepared comprehensive marketing reports to inform strategy.
Sales Promotion Officer at Engro Foods (Pvt.) Limited
January 1, 2011 - September 1, 2013Contributed 40% of regional sales target, managing key accounts and serving as the primary liaison between sales teams and management. Prepared and delivered sales tracking reports, resolved distributor concerns, and drove product visibility at high-priority outlets.
Education
MBA – Marketing at IBIT, Punjab University, Lahore, Pakistan
January 1, 2007 - December 31, 2010MBA – Marketing at IBIT, Punjab University, Lahore, Pakistan
January 1, 2007 - December 31, 2010MBA - Marketing at IBIT, Punjab University, Lahore, Pakistan
January 1, 2007 - January 1, 2010MBA – Marketing at IBIT, University of the Punjab
January 1, 2007 - January 1, 2010Qualifications
M.Tanveer Nandla on SEO & Blogging - SEBT
August 1, 2021 - August 31, 2021Illinois University on SEO – Coursera
April 1, 2020 - April 30, 2020Hubspot – Content Marketing
January 1, 2020 - December 31, 2020M.Tanveer Nandla on SEO & Blogging - SEBT
August 1, 2021 - August 31, 2021Illinois University on SEO – Coursera
April 1, 2020 - April 30, 2020Hubspot – Content Marketing
January 1, 2020 - December 31, 2020SEO & Blogging - SEBT by M. Tanveer Nandla
August 1, 2021 - August 6, 2025SEO Professional Training by Illinois University - Coursera
April 1, 2020 - August 6, 2025Content Marketing Certificate - HubSpot
January 1, 2020 - August 6, 2025SEO & Blogging – SEBT
January 1, 2021 - March 28, 2026Search Engine Optimization – University of Illinois via Coursera
January 1, 2020 - March 28, 2026Content Marketing Certification – HubSpot Academy
January 1, 2020 - March 28, 2026Industry Experience
Education, Retail, Professional Services, Software & Internet, Non-Profit Organization, Consumer Goods, Wholesale & Distribution, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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