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Creative and marketing-minded professional specializing in advertising, branding, and FMCG campaign work. Skilled in translating strategy into strong visual communication across digital and ATL/OHH touchpoints, from global collaborations to local brand activations. Dedicated to bridging design and marketing to build brand stories that resonate with audiences. Experienced in campaign creative direction, poster/visual identity design, and cross-functional collaboration with strategy and account teams.…Creative and marketing-minded professional specializing in advertising, branding, and FMCG campaign work. Skilled in translating strategy into strong visual communication across digital and ATL/OHH touchpoints, from global collaborations to local brand activations. Dedicated to bridging design and marketing to build brand stories that resonate with audiences. Experienced in campaign creative direction, poster/visual identity design, and cross-functional collaboration with strategy and account teams.

AFIFA ADININGTYAS

Graphic Designer, Ad Designer, Brand Designer, +2

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Creative and marketing-minded professional specializing in advertising, branding, and FMCG campaign work. Skilled in translating strategy into strong visual communication across digital and ATL/OHH touchpoints, from global collaborations to local brand activations. Dedicated to bridging design and marketing to build brand stories that resonate with audiences. Experienced in campaign creative direction, poster/visual identity design, and cross-functional collaboration with strategy and account teams.…Creative and marketing-minded professional specializing in advertising, branding, and FMCG campaign work. Skilled in translating strategy into strong visual communication across digital and ATL/OHH touchpoints, from global collaborations to local brand activations. Dedicated to bridging design and marketing to build brand stories that resonate with audiences. Experienced in campaign creative direction, poster/visual identity design, and cross-functional collaboration with strategy and account teams.

Available to hire

Creative and marketing-minded professional specializing in advertising, branding, and FMCG campaign work. Skilled in translating strategy into strong visual communication across digital and ATL/OHH touchpoints, from global collaborations to local brand activations.

Dedicated to bridging design and marketing to build brand stories that resonate with audiences. Experienced in campaign creative direction, poster/visual identity design, and cross-functional collaboration with strategy and account teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Graphic Designer / Advertising Creative at PT Sparklink Global Kreatifitas

July 1, 2024 - Present

Developed and executed integrated campaigns for FMCG and entertainment brands, combining creative design with advertising strategy. Created a global campaign for PT Charoen Pokphand Indonesia Tbk (CPIN) in collaboration with a Korean brand ambassador (YG Entertainment), covering social media, OOH, and supporting campaign visuals. Supported a movie campaign for Amadeus Sinemagna by handling digital ad strategy, creative direction, and poster identity design. Produced visual communication and campaign assets for leading FMCG brands under PT Mayora Indah Tbk (Collagena, Kopiko, Arden, Choki-Choki) and PT Garudafood Putra Putri Jaya Tbk (Dilan). Collaborated with strategy and account teams to maintain brand consistency and ensure marketing effectiveness across platforms.

Graphic Designer / Advertising Creative at Bates CHI & Partners

August 1, 2023 - July 1, 2024

Contributed to new product campaigns for HM Sampoerna (Philip Morris International), focusing on ATL channels such as billboards and out-of-home (OOH) advertising. Collaborated with strategists and creatives to design visual assets aligned with overall brand positioning and campaign messaging. Supported IQOS campaigns to ensure consistent branding and impactful communication across multiple touchpoints. Assisted in branding and campaign strategy for Gery (PT Garudafood Putra Putri Jaya Tbk), creating visuals that strengthened brand identity and consumer engagement. Worked closely with cross-functional teams to translate marketing strategies into creative executions that improve visibility and brand recognition.

Graphic Designer at PT Suara Kreatif Muda (Condfé Jakarta)

November 1, 2022 - June 1, 2023

Worked on digital content and campaigns for local and women-focused brands, primarily across social media and community initiatives. Designed visual content and supported campaign execution across digital platforms and events such as Pasar KOL. Created social media visuals and campaign materials, collaborating with the team to develop creative concepts for online and offline activations. Delivered engaging, on-brand visuals that supported campaign execution and strengthened audience connection.

Graphic Designer Intern at PT Hakuhodo Indonesia

June 1, 2021 - September 1, 2021

Supported advertising campaigns for Telkomsel as part of the creative team, focusing on digital and social media visuals. Designed multimedia visual assets while ensuring alignment with brand guidelines and campaign objectives. Created and adapted digital visuals across platforms while collaborating with the team to maintain consistent branding. Contributed to cohesive and engaging campaign outputs that strengthened brand visibility on digital channels.