Hi, I'm Afnan Ali. I'm a results-driven SEO specialist with an AI-first approach, shaping strategies across IT, healthcare, B2B, B2C, SaaS, and local brands. I focus on creating quality content, earning natural backlinks, and optimizing the customer journey to drive sustainable growth across the US, UK, Australia, Canada, UAE, and Saudi Arabia. I love turning data into action—from technical SEO and site health improvements to AI-assisted content and geo-targeted schemas for both B2B and B2C audiences. Whether you need local visibility, scalable content strategies, or ROI-driven PPC and CRO, I aim to stay ahead of the curve and deliver measurable results.

Afnan Ali

Hi, I'm Afnan Ali. I'm a results-driven SEO specialist with an AI-first approach, shaping strategies across IT, healthcare, B2B, B2C, SaaS, and local brands. I focus on creating quality content, earning natural backlinks, and optimizing the customer journey to drive sustainable growth across the US, UK, Australia, Canada, UAE, and Saudi Arabia. I love turning data into action—from technical SEO and site health improvements to AI-assisted content and geo-targeted schemas for both B2B and B2C audiences. Whether you need local visibility, scalable content strategies, or ROI-driven PPC and CRO, I aim to stay ahead of the curve and deliver measurable results.

Available to hire

Hi, I’m Afnan Ali. I’m a results-driven SEO specialist with an AI-first approach, shaping strategies across IT, healthcare, B2B, B2C, SaaS, and local brands. I focus on creating quality content, earning natural backlinks, and optimizing the customer journey to drive sustainable growth across the US, UK, Australia, Canada, UAE, and Saudi Arabia.

I love turning data into action—from technical SEO and site health improvements to AI-assisted content and geo-targeted schemas for both B2B and B2C audiences. Whether you need local visibility, scalable content strategies, or ROI-driven PPC and CRO, I aim to stay ahead of the curve and deliver measurable results.

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Experience Level

Expert
Expert

Language

English
Fluent

Work Experience

Technical SEO Specialist and Digital Marketer at Arpatech
January 13, 2025 - Present
Drove organic growth by resolving critical technical SEO issues and deploying comprehensive Schema Markup for custom software solutions. Achieved a site health score improvement from 50% to 99% for a 10,000+ page site. Managed PPC campaigns across Meta, LinkedIn, and Search with a $5,000 monthly budget, increasing conversions by 30% and closing numerous B2B deals. Revamped page architecture and content structures for AI platforms, and configured llms.txt directives to boost brand citation across AI spaces.
Senior SEO Specialist / Performance Marketer at Psych +
July 1, 2024 - October 31, 2024
Managed the entire website infrastructure and executed a robust local SEO strategy, resulting in a 45% lift in organic local traffic within 90 days. Optimized Google Business Profile (NAP consistency, image strategy, and location-based keywords) driving a 35% increase in direct calls and map interactions. Created near-me landing pages and service blogs to capture local search intent; led a review generation campaign with 25+ new 5-star ratings. Managed a $20,000 PPC budget to generate 60+ highly qualified leads.
Senior SEO Specialist & Digital Marketer at Folio3 Software
August 1, 2022 - July 12, 2024
Formulated SEO strategy using ToFu, MoFu, and BoFu. Enhanced content depth across parent and child pages to guide users from information to conversion-focused landing pages. Maintained 99 Health Score and strong performance; exceeded organic lead targets (390 leads vs. 250 goal). Drove 242,415 total visits (Aug 2022–Jan 2024) with 87% traffic growth and 3.05% average CTR; reduced bounce rate by 5.75%. Elevated 120 content pieces to top positions (30 keywords). Improved PPC by targeting intent and negative keywords; implemented email automation with industry-leading open and click rates.
SEO Team Lead at Gaditek
October 1, 2021 - July 31, 2022
Increased organic traffic across affiliate sites dramatically: 6,000→265,000+ in 9 months; 109→8,000+ in 6 months. Drove CRO-led sales growth and managed multi-site SEO, content, and social marketing efforts. Mentored the first batch of eight candidates for the affiliate program and collaborated with developers to address Lighthouse and Core Web Vitals issues; explored interactive tools via API integration.
Search Engine Optimization Executive at Gaditek
October 1, 2020 - September 30, 2021
Increased affiliate site sales from 300 to 900 in 12 months through on-page SEO and content strategy. Boosted organic traffic from 2,000+ to 7,000+ visitors in 12 months. Produced SEO content with writers for multiple channels, ensured content quality, and conducted audits using GA, GSC, GTM, and Ahrefs to optimize traffic and conversions. Implemented landing pages and blogs for featured snippets and tested strategies to improve performance.
Digital Marketing Executive at Kingdom Vision
February 1, 2019 - September 30, 2020
Increased domain authority and visibility for a client’s Ecommerce B2C site. Executed integrated SEO, SMM, and email marketing strategies; exceeded sales targets by 30% and proposed new products to boost leads. Initiated cold email campaigns via Mailchimp and conducted site audits with SEO PowerSuite and Screaming Frog; developed progress reports and proposals.

Education

High School Diploma at St. Patrick's High School, Karachi
January 1, 2003 - December 31, 2012
Engineering at Islamia Government Science College
January 1, 2012 - December 31, 2014
Bachelor's Degree in Computer Science at Sir Syed University of Engineering & Technology (SSUET)
January 1, 2015 - December 31, 2018

Qualifications

Google Analytics Individual Qualification
January 11, 2030 - April 27, 2026
Fundamentals of Digital Marketing
January 11, 2030 - April 27, 2026
Google Analytics 4
March 1, 2023 - March 1, 2024

Industry Experience

Software & Internet, Healthcare, Media & Entertainment, Professional Services, Retail