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Hi there! I’m Afrafadilah, a social media and digital marketing specialist based in Jakarta, Indonesia. I help brands and individuals connect meaningfully in the digital world with a creative approach and organic strategy. I enjoy developing creative strategies, content planning, visual curation, analytics, and engagement optimization. I like to experiment with new ideas, but I keep them grounded in data and insights, ensuring every piece of content has a purpose and personality.…Hi there! I’m Afrafadilah, a social media and digital marketing specialist based in Jakarta, Indonesia. I help brands and individuals connect meaningfully in the digital world with a creative approach and organic strategy. I enjoy developing creative strategies, content planning, visual curation, analytics, and engagement optimization. I like to experiment with new ideas, but I keep them grounded in data and insights, ensuring every piece of content has a purpose and personality.

Afrafadilah

Digital Marketer, Social Media Manager, Content Creator, +6

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Hi there! I’m Afrafadilah, a social media and digital marketing specialist based in Jakarta, Indonesia. I help brands and individuals connect meaningfully in the digital world with a creative approach and organic strategy. I enjoy developing creative strategies, content planning, visual curation, analytics, and engagement optimization. I like to experiment with new ideas, but I keep them grounded in data and insights, ensuring every piece of content has a purpose and personality.…Hi there! I’m Afrafadilah, a social media and digital marketing specialist based in Jakarta, Indonesia. I help brands and individuals connect meaningfully in the digital world with a creative approach and organic strategy. I enjoy developing creative strategies, content planning, visual curation, analytics, and engagement optimization. I like to experiment with new ideas, but I keep them grounded in data and insights, ensuring every piece of content has a purpose and personality.

Available to hire

Hi there! I’m Afrafadilah, a social media and digital marketing specialist based in Jakarta, Indonesia. I help brands and individuals connect meaningfully in the digital world with a creative approach and organic strategy.

I enjoy developing creative strategies, content planning, visual curation, analytics, and engagement optimization. I like to experiment with new ideas, but I keep them grounded in data and insights, ensuring every piece of content has a purpose and personality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Indonesian

Fluent

Work Experience

Digital Marketing Staff at PT. Edrus Edukasi Utama

March 1, 2025 - Present

A platform that facilitates members in managing the export – import process. Managed Meta Ads campaigns with a 2% CTR and stable CPC of IDR 2,000 per click, while monitoring campaign KPIs to ensure continuous performance optimization. Developed and scheduled Instagram and Facebook content, increasing organic followers from 25K to 148K. Achieved +46% interaction growth and +41% engagement on Instagram within three months through structured content planning. Optimized ad creatives, improving engagement rate by 35% on static content (posters) compared to video formats.

Business Development (Intern) at PT. Edrus Edukasi Utama

January 1, 2025 - March 1, 2025

Managed and developed Instagram content, growing the account from 25K to 148K followers; tracked KPIs including meetings, conversion rate, and generated revenue; conducted business presentations, product demonstrations, and supported negotiations to close deals.

Business Development Intern at PT. Edrus Edukasi Utama

January 1, 2025 - March 1, 2025

Managed and developed Instagram content, growing the account from 25K to 148K followers, significantly increasing engagement and brand awareness. Tracked KPIs including number of meetings, conversion rate, and revenue. Conducted business presentations, product demonstrations, and supported negotiations to close deals.

English Tutor (Freelance) at Kumon Indonesia

October 1, 2024 - December 1, 2024

Provided level-appropriate English instruction based on student needs assessments. Managed student development tracking and prepared daily reports to support and enhance learning.

Administration Staff (Intern) at Kementerian Agama Republik Indonesia

September 1, 2023 - March 1, 2024

Supported management of program activities, prepared activity reports, and ensured data accuracy to support internal audit processes. Managed the SIPDAR website, including providing training and guidance to registrants and administrators at regional and national levels. Maintained documentation and records management to improve administrative efficiency within the Directorate General of Islamic Education.