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Hi, I’m Afshin Barati, a SEO Team Lead and Digital Growth Specialist focused on technical SEO, content strategy, and WordPress optimization. I help brands improve organic visibility, drive growth across eCommerce and travel sectors, and bridge the gap between branding, PR, and engineering teams. I’m passionate about AI-driven search, GEO and AEO strategies, and building data-driven systems to boost discoverability. I collaborate with cross-functional teams to turn search insights into scalable growth and measurable results.…Hi, I’m Afshin Barati, a SEO Team Lead and Digital Growth Specialist focused on technical SEO, content strategy, and WordPress optimization. I help brands improve organic visibility, drive growth across eCommerce and travel sectors, and bridge the gap between branding, PR, and engineering teams. I’m passionate about AI-driven search, GEO and AEO strategies, and building data-driven systems to boost discoverability. I collaborate with cross-functional teams to turn search insights into scalable growth and measurable results.

Afshin Barati

SEO Expert, Growth Marketer, Content Creator, +2

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Hi, I’m Afshin Barati, a SEO Team Lead and Digital Growth Specialist focused on technical SEO, content strategy, and WordPress optimization. I help brands improve organic visibility, drive growth across eCommerce and travel sectors, and bridge the gap between branding, PR, and engineering teams. I’m passionate about AI-driven search, GEO and AEO strategies, and building data-driven systems to boost discoverability. I collaborate with cross-functional teams to turn search insights into scalable growth and measurable results.…Hi, I’m Afshin Barati, a SEO Team Lead and Digital Growth Specialist focused on technical SEO, content strategy, and WordPress optimization. I help brands improve organic visibility, drive growth across eCommerce and travel sectors, and bridge the gap between branding, PR, and engineering teams. I’m passionate about AI-driven search, GEO and AEO strategies, and building data-driven systems to boost discoverability. I collaborate with cross-functional teams to turn search insights into scalable growth and measurable results.

Available to hire

Hi, I’m Afshin Barati, a SEO Team Lead and Digital Growth Specialist focused on technical SEO, content strategy, and WordPress optimization. I help brands improve organic visibility, drive growth across eCommerce and travel sectors, and bridge the gap between branding, PR, and engineering teams.

I’m passionate about AI-driven search, GEO and AEO strategies, and building data-driven systems to boost discoverability. I collaborate with cross-functional teams to turn search insights into scalable growth and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

SEO Team Lead & Digital Growth Specialist at Losheh Beauty Brand

January 1, 2024 - Present

Led a cross-functional digital team of 4 (SEO/WordPress administrators and a web developer), directing project timelines, technical delivery, and workflow optimization. Oversaw SEO initiatives for an eCommerce beauty brand, including on-page and technical SEO improvements, content strategy and topical authority development, collaboration with developers, designers, and content creators to enhance organic visibility and site performance. Conducted keyword research and deployed targeted keyword/content blueprints optimized for Google E-E-A-T, and pioneered AI & GEO/AEO frameworks to improve discovery and visibility.

Tourism Software Support Expert at Pargan System

January 1, 2019 - December 31, 2020

Worked with developers and travel agency clients to identify and resolve technical SEO issues within the Pargan CMS. Contributed to SEO best practices (headings, meta tags, structured page elements, internal linking, indexation controls). Monitored Core Web Vitals (LCP, FCP) and page performance bottlenecks, guiding prioritization of technical improvements. Facilitated SEO-related CMS enhancements to improve crawlability, indexability, and search visibility. Provided technical consultation to travel agencies regarding website optimization and search presence.

WordPress Developer & SEO Specialist at ShahrAva Music Academy Website

January 1, 2018 - December 31, 2023

Designed and developed the official WordPress website for a music academy. Implemented full SEO optimization including technical SEO, content structure, keyword targeting, and performance enhancements. Led link-building & outreach initiatives and local content mapping to improve domain authority and outrank local competitors. Developed an eCommerce WordPress template for an online musical instrument store and optimized navigation and user experience to support online sales.