Afshin Barati

Led a cross-functional digital team of 4 (SEO/WordPress administrators and a web developer), directing project timelines, technical delivery, and workflow optimization. Oversaw SEO initiatives for an eCommerce beauty brand, including on-page and technical SEO improvements, content strategy and topical authority development, collaboration with developers, designers, and content creators to enhance organic visibility and site performance. Conducted keyword research and deployed targeted keyword/content blueprints optimized for Google E-E-A-T, and pioneered AI & GEO/AEO frameworks to improve discovery and visibility.

Worked with developers and travel agency clients to identify and resolve technical SEO issues within the Pargan CMS. Contributed to SEO best practices (headings, meta tags, structured page elements, internal linking, indexation controls). Monitored Core Web Vitals (LCP, FCP) and page performance bottlenecks, guiding prioritization of technical improvements. Facilitated SEO-related CMS enhancements to improve crawlability, indexability, and search visibility. Provided technical consultation to travel agencies regarding website optimization and search presence.

Designed and developed the official WordPress website for a music academy. Implemented full SEO optimization including technical SEO, content structure, keyword targeting, and performance enhancements. Led link-building & outreach initiatives and local content mapping to improve domain authority and outrank local competitors. Developed an eCommerce WordPress template for an online musical instrument store and optimized navigation and user experience to support online sales.