As a Graphic Designer for a newly launched brand - “The Spicy Spoon”, I was tasked with crafting a visual identity that does only represent their culinary offering but also resonate with the audience. An example is the representation of “spicy” for RED.

This project range from creating foundational elements like logo and curating a memorable visual language.

As part of my social media management role, I implemented a data-driven content strategy focused on improving a news blog’s Instagram engagement, audience reach, and brand visibility. Beyong creating visually engaging content covers, I actively monitored analytics and used performance insights to optimize posting strategies ad content formats.

To demonstrate measurable results, I tracked key performance indicators including engagement rate, reach, impressions, follower growth, and audience interactions using Instagram insights and third-party analytics tools.

Through strategic content planning, trend research, and optimized posting schedules, the social media page I managed recorded significant engagement growth. Key performance highlights include:

• Follower Growth: Scaled audience growth from 1980 to 10,000 while maintaining consistent engagement.
• Reach & Impression: Several posts achieved high organic (non-sponsored) reach through strategic contents and highly engaging captions that clicks.
• Engagement Rate: By staying up-to-date on latest news, trending stories and other content that resonates with the audience, interactions increased visibly with interactive captions, and trend based posts.
• High-Performing Posts: Multiple posts and on numerous times generated thousands of likes, comments, and shares, demonstrating strong audience resonance.
• Content Virality: Leveraged trending sounds and relevant topics to boost algorithm performance on Instagram and TikTok.

This role as a Social Media Manager showcases my ability to combine creative content design with analytical performance tracking, ensuring every piece of content is not only appealing but optimized for social media growth. I do not only help brands or businesses generically “post’ everyday, but i bring years of skills and expertise in audience engagement, page optimization and visibility.