I’m Afusat Adebambo, a social media and digital content professional who drives audience growth, engagement, and conversions through data-informed campaign planning and creative execution. I specialize in social media strategy, content creation, influencer outreach, and performance analytics, and I’ve delivered measurable results across entertainment, e-commerce, and lifestyle brands. I’ve managed end-to-end social media activations—from creative briefs and content calendars to rollout logistics and reporting—helping brands increase impressions, grow follower communities, and improve conversion rates. I’m also hands-on with tools like Canva, Meta Business Suite, Buffer, and analytics workflows to ensure every post and campaign delivers clear value and consistent brand impact.…

AFUSAT ADEBAMBO

5.0 (1 review)

I’m Afusat Adebambo, a social media and digital content professional who drives audience growth, engagement, and conversions through data-informed campaign planning and creative execution. I specialize in social media strategy, content creation, influencer outreach, and performance analytics, and I’ve delivered measurable results across entertainment, e-commerce, and lifestyle brands. I’ve managed end-to-end social media activations—from creative briefs and content calendars to rollout logistics and reporting—helping brands increase impressions, grow follower communities, and improve conversion rates. I’m also hands-on with tools like Canva, Meta Business Suite, Buffer, and analytics workflows to ensure every post and campaign delivers clear value and consistent brand impact.…

Available to hire

I’m Afusat Adebambo, a social media and digital content professional who drives audience growth, engagement, and conversions through data-informed campaign planning and creative execution. I specialize in social media strategy, content creation, influencer outreach, and performance analytics, and I’ve delivered measurable results across entertainment, e-commerce, and lifestyle brands.

I’ve managed end-to-end social media activations—from creative briefs and content calendars to rollout logistics and reporting—helping brands increase impressions, grow follower communities, and improve conversion rates. I’m also hands-on with tools like Canva, Meta Business Suite, Buffer, and analytics workflows to ensure every post and campaign delivers clear value and consistent brand impact.

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Language

English
Fluent

Work Experience

Social Media Coordinator (Brand/Competition Management) at BestWife Project | Contract
April 1, 2026 - May 31, 2026
Oversaw Instagram for a lifestyle competition featuring 30 participants, including page setup, profile optimization, and content publishing workflows. Created carousel slides, introductory posts, and short-form videos with attention-grabbing hooks and clear calls-to-action to drive audience interaction and participation. Delivered 7,400 impressions in three days and increased competition page traffic through strategic influencer and creator outreach.
Social Media & Digital Content Manager at Eze Oringo, Nigeria
May 1, 2025 - March 1, 2026
Grew the client’s social media presence by 110% through strategic content publishing, trend identification, and compelling storytelling that resonated with diverse audiences across Instagram and TikTok.
Social Media & Digital Content Manager at Online Business Manager & Brand Strategist (Eze_Oringo Creative)
April 1, 2025 - April 30, 2026
Managed digital marketing activations and creator outreach campaigns for new releases with a campaign budget of approximately €7,500 across shoot production, influencer partnerships, and content deliverables. Coordinated album rollout logistics, including managing a group of London creatives, directing shoots, handling monthly newsletters, and maintaining content calendars to ensure timely delivery of creative assets. Improved social media audience engagement by 8% and increased conversion rates by 10% using data-driven campaign reporting and market research. Achieved 8.1 million impressions in 30 days and grew Instagram followers by 8,016 in nine months, demonstrating strong capability in building reach and engagement.
Online Marketing & Business Marketplace Manager at Nigeria
April 1, 2023 - April 30, 2025
Developed and executed Instagram and TikTok marketing initiatives for both paid ads and organic content, increasing online presence by 55%. Managed weekly and monthly content calendars, curating high-quality production outputs and achieving an average engagement rate of 80% per post. Enhanced brand visibility through Google Business Profile optimization, maintaining a 4.7/5 rating and 90% customer satisfaction.

Education

Bachelor of Science Mass Communication at Lagos State University
August 1, 2020 - October 31, 2024

Qualifications

Digital Marketing Strategy
January 1, 2025 - April 30, 2026
SMM - Social Media Marketing Professional
January 1, 2025 - April 30, 2026
Social Media Marketing (Jobberman Nigeria)
January 1, 2025 - April 30, 2026
Certificate in Social Media Marketing
January 11, 2030 - September 6, 2026
Certificate in Business Analysis and Process Management
January 11, 2030 - September 6, 2026
Certificate in Professional Diploma in Social Media Management & Advertising
January 11, 2030 - September 6, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Non-Profit Organization, Education, Consumer Goods, Software & Internet
    SOCIAL MEDIA BRANDING DESIGN FOR 'THE SPICY SPOON'

    As a Graphic Designer for a newly launched brand - “The Spicy Spoon”, I was tasked with crafting a visual identity that does only represent their culinary offering but also resonate with the audience. An example is the representation of “spicy” for RED.

    This project range from creating foundational elements like logo and curating a memorable visual language.

    INSTAGRAM SOCIAL MEDIA CONTENT STRATEGY x PERFORMANCE METRICS

    As part of my social media management role, I implemented a data-driven content strategy focused on improving a news blog’s Instagram engagement, audience reach, and brand visibility. Beyong creating visually engaging content covers, I actively monitored analytics and used performance insights to optimize posting strategies ad content formats.

    To demonstrate measurable results, I tracked key performance indicators including engagement rate, reach, impressions, follower growth, and audience interactions using Instagram insights and third-party analytics tools.

    Through strategic content planning, trend research, and optimized posting schedules, the social media page I managed recorded significant engagement growth. Key performance highlights include:

    • Follower Growth: Scaled audience growth from 1980 to 10,000 while maintaining consistent engagement.
    • Reach & Impression: Several posts achieved high organic (non-sponsored) reach through strategic contents and highly engaging captions that clicks.
    • Engagement Rate: By staying up-to-date on latest news, trending stories and other content that resonates with the audience, interactions increased visibly with interactive captions, and trend based posts.
    • High-Performing Posts: Multiple posts and on numerous times generated thousands of likes, comments, and shares, demonstrating strong audience resonance.
    • Content Virality: Leveraged trending sounds and relevant topics to boost algorithm performance on Instagram and TikTok.

    This role as a Social Media Manager showcases my ability to combine creative content design with analytical performance tracking, ensuring every piece of content is not only appealing but optimized for social media growth. I do not only help brands or businesses generically “post’ everyday, but i bring years of skills and expertise in audience engagement, page optimization and visibility.