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I’m a senior marketing and GTM leader with 9+ years of experience driving growth across consumer apps, the creator economy, and B2B SaaS. I build end-to-end go-to-market strategies—covering market entry, campaign architecture, influencer and media partnerships, and team leadership—while keeping performance tight (e.g., improving bookings and scaling internationally while maintaining target CAC levels). I’ve led multilingual growth efforts across FR/EN/IT and built repeatable acquisition engines through SEO, CRM, content and lead generation programs. From hands-on activations and event logistics to creative briefs and full-funnel paid execution (including Meta), I’m focused on turning positioning into measurable revenue impact—such as €1M+ revenue impact and strong user growth outcomes.…I’m a senior marketing and GTM leader with 9+ years of experience driving growth across consumer apps, the creator economy, and B2B SaaS. I build end-to-end go-to-market strategies—covering market entry, campaign architecture, influencer and media partnerships, and team leadership—while keeping performance tight (e.g., improving bookings and scaling internationally while maintaining target CAC levels). I’ve led multilingual growth efforts across FR/EN/IT and built repeatable acquisition engines through SEO, CRM, content and lead generation programs. From hands-on activations and event logistics to creative briefs and full-funnel paid execution (including Meta), I’m focused on turning positioning into measurable revenue impact—such as €1M+ revenue impact and strong user growth outcomes.

Agathe

Marketing Strategist, Growth Marketer, Influencer Marketing Manager, +2

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I’m a senior marketing and GTM leader with 9+ years of experience driving growth across consumer apps, the creator economy, and B2B SaaS. I build end-to-end go-to-market strategies—covering market entry, campaign architecture, influencer and media partnerships, and team leadership—while keeping performance tight (e.g., improving bookings and scaling internationally while maintaining target CAC levels). I’ve led multilingual growth efforts across FR/EN/IT and built repeatable acquisition engines through SEO, CRM, content and lead generation programs. From hands-on activations and event logistics to creative briefs and full-funnel paid execution (including Meta), I’m focused on turning positioning into measurable revenue impact—such as €1M+ revenue impact and strong user growth outcomes.…I’m a senior marketing and GTM leader with 9+ years of experience driving growth across consumer apps, the creator economy, and B2B SaaS. I build end-to-end go-to-market strategies—covering market entry, campaign architecture, influencer and media partnerships, and team leadership—while keeping performance tight (e.g., improving bookings and scaling internationally while maintaining target CAC levels). I’ve led multilingual growth efforts across FR/EN/IT and built repeatable acquisition engines through SEO, CRM, content and lead generation programs. From hands-on activations and event logistics to creative briefs and full-funnel paid execution (including Meta), I’m focused on turning positioning into measurable revenue impact—such as €1M+ revenue impact and strong user growth outcomes.

Available to hire

I’m a senior marketing and GTM leader with 9+ years of experience driving growth across consumer apps, the creator economy, and B2B SaaS. I build end-to-end go-to-market strategies—covering market entry, campaign architecture, influencer and media partnerships, and team leadership—while keeping performance tight (e.g., improving bookings and scaling internationally while maintaining target CAC levels).

I’ve led multilingual growth efforts across FR/EN/IT and built repeatable acquisition engines through SEO, CRM, content and lead generation programs. From hands-on activations and event logistics to creative briefs and full-funnel paid execution (including Meta), I’m focused on turning positioning into measurable revenue impact—such as €1M+ revenue impact and strong user growth outcomes.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Italian

Advanced

German

Intermediate

Work Experience

GTM & Growth Marketing Lead

November 1, 2024 - Present

Led GTM strategy and growth marketing across international markets with multilingual execution (FR/EN/IT). Co-built market entry and relaunch strategies for multiple markets; led format launches and segment-specific initiatives. Tracked full marketing scope including campaign architecture, influencer and media partnerships, and team leadership. Achieved €1M+ revenue impact and ~300% user growth across international markets. Increased average weekly bookings by 22% across markets while keeping BCAC below target. Managed 30+ influencer partners, improving subscriber acquisition with top-campaign reach and CAC performance. Developed brand partnerships (e.g., strategic collaborations like Michelin Star restaurants) to generate qualified leads, and led end-to-end event and activation management (venue sourcing, restaurant coordination, on-ground logistics). Produced weekly creative briefs and designed full-funnel Meta strategies in coordination with global teams.

Freelance

January 1, 2024 - October 31, 2024

Performance & Post-Production Manager at Jellysmack

February 1, 2021 - May 1, 2024

Managed performance and post-production workflows for a creator company. Promoted from Content Strategist within 18 months. Managed a creator portfolio (e.g., MrBeast, Charlotte Dobre, Yes Theory). Supported creator content distribution and monetization through multi-platform content strategies (Creator Program), generating €1M+ recurring annual revenue. Built and scaled a high-volume content acquisition program from scratch (JCUP Program), including sourcing strategy, dedicated team training, and end-to-end distribution processes; generated €700K revenue within the first four months. Drove +200% uplift in video performance metrics using the “1 Minute Library” initiative and improved post-production speed and efficiency (+20% average video retention) via internalized sourcing processes.

Head of Marketing at Artupia

May 1, 2019 - November 1, 2020

Led cross-European marketing for an art-tech startup connecting artists and art lovers, operating across iOS and B2B Horeca. Drove 300% user growth in European markets (including iOS +5K downloads). Built inbound engine from scratch: SEO, CRM, content, and lead generation. Developed strategic brand partnerships (e.g., Disney) to generate qualified leads and elevate brand positioning. Built B2B strategy from scratch (pricing, revenue streams, business development, and content creation). Managed a team of 3 marketers across content, paid, and partnerships. Led end-to-end application for EU Horizon 2020; project pre-selected and funding awarded. Additionally contributed as an Inbound Specialist & Content Creator.

Inbound Specialist & Content Creator at Tanaza

January 1, 2016 - January 1, 2019

Supported B2B SaaS marketing for a cloud-based Wi-Fi management platform serving IT teams and network operators worldwide. Generated 100+ qualified leads per month via content marketing and multilingual SEO (EN/FR/IT). Contributed to full marketing strategy for a new product launch (pricing, design, sales, website). Reduced CAC by building an inbound engine from scratch. Grew organic traffic by 150% through multilingual SEO, scaling monthly visits from ~5K to 12K+. Contributed to the EU Horizon 2020 grant application; selected and awarded funding.