”To not dare is to have already lost” describes my attitude to life, and it's exactly why, after 10 years of driving growth for others, I dared to found ImpactFirst: an independent marketing consultancy built to help ambitious brands turn strategy into measurable business value. I am a marketing professional with experience in lead generation, product marketing, and campaign management in D2C, Retail, Health, Tech and E-commerce environments, including 6 years as a specialist in the digital field. I thrive in fast-moving environments: driving change, building trust, and turning a growth mindset and test-and-learn approach into insight-driven, full-funnel journeys that deliver relevant, measurable results. I'm motivated by curiosity to improve what already works, and the courage to question established truths, in work and in life. Throughout my different roles and responsibilities, I have developed the following skills: 💡 Deep expertise in complex customer journeys: from strategy to multi-channel activation, online and offline, with clear KPIs for lead generation and product marketing. 🤝 Strength-based leadership: leading both leaders and specialists, driving personal development and cross-functional engagement. 🌐 Digital marketing specialist: website optimization, CRO, SEO, SoMe, Email and CRM, plus agency partnerships in SEM, affiliate and native marketing. 🎤 Creative content creator and confident speaker, delivering messages that engage and inspire, always tailored to the audience. I keep daring to say YES to challenges: from moderating live and digital events for 200 colleagues, to embracing how AI is transforming marketing, to founding ImpactFirst itself. Because not daring is the only real risk. Ready to put impact first? Send a DM or an email to Agnes: _Email not available. Sign in: https://www.twine.net/signup_

”To not dare is to have already lost” describes my attitude to life, and it's exactly why, after 10 years of driving growth for others, I dared to found ImpactFirst: an independent marketing consultancy built to help ambitious brands turn strategy into measurable business value. I am a marketing professional with experience in lead generation, product marketing, and campaign management in D2C, Retail, Health, Tech and E-commerce environments, including 6 years as a specialist in the digital field. I thrive in fast-moving environments: driving change, building trust, and turning a growth mindset and test-and-learn approach into insight-driven, full-funnel journeys that deliver relevant, measurable results. I'm motivated by curiosity to improve what already works, and the courage to question established truths, in work and in life. Throughout my different roles and responsibilities, I have developed the following skills: 💡 Deep expertise in complex customer journeys: from strategy to multi-channel activation, online and offline, with clear KPIs for lead generation and product marketing. 🤝 Strength-based leadership: leading both leaders and specialists, driving personal development and cross-functional engagement. 🌐 Digital marketing specialist: website optimization, CRO, SEO, SoMe, Email and CRM, plus agency partnerships in SEM, affiliate and native marketing. 🎤 Creative content creator and confident speaker, delivering messages that engage and inspire, always tailored to the audience. I keep daring to say YES to challenges: from moderating live and digital events for 200 colleagues, to embracing how AI is transforming marketing, to founding ImpactFirst itself. Because not daring is the only real risk. Ready to put impact first? Send a DM or an email to Agnes: _Email not available. Sign in: https://www.twine.net/signup_

Available to hire

”To not dare is to have already lost” describes my attitude to life, and it’s exactly why, after 10 years of driving growth for others, I dared to found ImpactFirst: an independent marketing consultancy built to help ambitious brands turn strategy into measurable business value.

I am a marketing professional with experience in lead generation, product marketing, and campaign management in D2C, Retail, Health, Tech and E-commerce environments, including 6 years as a specialist in the digital field.

I thrive in fast-moving environments: driving change, building trust, and turning a growth mindset and test-and-learn approach into insight-driven, full-funnel journeys that deliver relevant, measurable results. I’m motivated by curiosity to improve what already works, and the courage to question established truths, in work and in life.

Throughout my different roles and responsibilities, I have developed the following skills:
💡 Deep expertise in complex customer journeys: from strategy to multi-channel activation, online and offline, with clear KPIs for lead generation and product marketing.

🤝 Strength-based leadership: leading both leaders and specialists, driving personal development and cross-functional engagement.

🌐 Digital marketing specialist: website optimization, CRO, SEO, SoMe, Email and CRM, plus agency partnerships in SEM, affiliate and native marketing.

🎤 Creative content creator and confident speaker, delivering messages that engage and inspire, always tailored to the audience.

I keep daring to say YES to challenges: from moderating live and digital events for 200 colleagues, to embracing how AI is transforming marketing, to founding ImpactFirst itself. Because not daring is the only real risk.

Ready to put impact first? Send a DM or an email to Agnes: Email not available. Sign in: https://www.twine.net/signup

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Language

Swedish
Fluent
English
Fluent

Work Experience

Founder & Marketing Consultant at ImpactFirst Marketing AB
September 1, 2026 - Present
Independent marketing consultant helping brands across D2C, retail, health and tech turn strategy into measurable growth, from web and CRO to CRM and full-funnel campaigns. • Provides Conversion Rate Optimization (CRO) and A/B testing as a service, turning customer insight into measurable improvements across the funnel. • Leads web management, digital strategy and SEO/AEO projects to strengthen on-site performance and organic visibility. • Designs email marketing, CRM and lifecycle programs (Microsoft Dynamics) that grow retention and customer lifetime value. • Plans and executes omni-channel campaigns — online and offline — combining strategic communication, brand positioning and content. • Offers interim marketing leadership, team coaching, and event moderation for clients needing senior, hands-on support.
Head of Digital Growth and Acquisition Marketing at Audika AB
October 1, 2025 - September 1, 2026
Fully responsible for driving customer acquisition and business growth across digital and traditional channels with end-to-end ownership of the customer journey. • Accomplished +22% growth of new customers, +17% of digital conversions to ROMI of 20 (goal 3), and secured all time high revenue for E-com webshop hörselbutik.se. • Designed and implemented a new customer acquisition journey strategy. • Strengthened CRO, SEO/GEO, SEM, and SoMe strategies to align with evolving marketing trends and technological advancements; CRO strategy is adopted as a group-wide template across 30 Demant Group Retail markets. • Secured four new strategic partnerships, driving new customers with high conversion rates; two are launched with a ROMI of 16 (goal 3).
Marketing Manager at Audika AB
September 1, 2023 - October 1, 2025
Led the development and execution of strategic marketing and budget plans, delivering measurable results and ensuring full alignment with business objectives. • Part of marking the best year in company history, contributing to +15% revenue growth. Marketing team achieved 12 record months in delivering conversion ready leads to sales team. • Led and executed top performing marketing campaigns, achieving a 17% increase in sales funnel conversion and a total ROMI of 18 (goal 3). • Secured high performance across a broad marketing mix: digital channels +7%, CRM program optimization +25%, events with record attendance, and brand awareness up 5 p.p. (result of formulating new value proposition). • Secured 3 successful product launches, supporting growth of sales from premium products from 1% to 10% of product mix. • Supported the expansion of 10 new clinics, securing fully booked schedules from launch and achieving full local press coverage through PR activities. • Led marketing team to achieve 4.71/5 in employee engagement survey.
Campaign and Digital Marketing Manager at Audika AB
March 8, 2021 - September 1, 2023
Led the development of OMNI campaign planning and digital marketing channels. Supported CRM channels until new role was recruited. • Secured strategic and tactical OMNI-channel marketing plan, resulting in additional revenue (+7M in revenue/campaign). • Maximized digital ROMI, +153% through targeted funnel optimization. • Part of the competence hub group CRO committee, driving improvements across 30 markets, including a new website platform launch. • Coached 3 FTEs using a strength-based approach.
Digital Strategist (+Team lead from 2019) at Audika AB
January 1, 2018 - March 1, 2021
Owned and scaled digital growth for Audika AB with +149% in digital customers and was awarded highest growth across 30 Demant Group Retail markets (2019). Drove +67% revenue growth for the e-com hörselbutik.se. Team Lead during 2019-2021.

Education

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Qualifications

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Industry Experience

Healthcare, Retail, Other, Media & Entertainment, Professional Services