”To not dare is to have already lost” describes my attitude to life. I am a marketing professional with 9+ years of experience in lead generation, product marketing, and campaign management in D2C, Retail and E-commerce environment, including 5 years as a specialist in the digital field. I thrive to work in fast-moving environments where I can drive change, build trusting collaborations and contribute to measurable business progress. With my growth mindset and test-and-learn approach, I focus on driving customer value across the full funnel, ensuring seamless, insight-driven journeys to relevant measurable results. I am motivated by a curiosity to improve what is already effective and the courage to question established truths, in work and in life. Throughout my different roles and responsibilities, I have developed the following skills: 💡 Great understanding of complex customer journeys; all from strategy to activating multi-channel online and offline activities with clear KPIs to drive business value, performance and brand, both for lead generation and product marketing in D2C, Retail and E-commerce environment. 🤝 Leadership skills with a strength-based coaching approach; leading both leaders and specialists. Skilled in driving personal development and engaging cross-functional teams. 🌐 Specialist in digital marketing; strategy/hands of knowledge in digital strategy, sales funnel optimization including expertise in website optimization, CRO, SEO, SoMe, Email, CRM, as well as effective partnerships with agencies in SEM etc, affiliate marketing and native marketing. 🎤 Creative content creator and confident speaker; delivering messages that engage, inspire and are understandable, always addressed to the audience needs. I am eager to grow my growth marketing skills, expand my global perspective, and fully embrace how AI is transforming the field. I will also keep daring to say YES to challenges, like when I said yes to moderating live and digital events for 200 colleagues.…”To not dare is to have already lost” describes my attitude to life. I am a marketing professional with 9+ years of experience in lead generation, product marketing, and campaign management in D2C, Retail and E-commerce environment, including 5 years as a specialist in the digital field. I thrive to work in fast-moving environments where I can drive change, build trusting collaborations and contribute to measurable business progress. With my growth mindset and test-and-learn approach, I focus on driving customer value across the full funnel, ensuring seamless, insight-driven journeys to relevant measurable results. I am motivated by a curiosity to improve what is already effective and the courage to question established truths, in work and in life. Throughout my different roles and responsibilities, I have developed the following skills: 💡 Great understanding of complex customer journeys; all from strategy to activating multi-channel online and offline activities with clear KPIs to drive business value, performance and brand, both for lead generation and product marketing in D2C, Retail and E-commerce environment. 🤝 Leadership skills with a strength-based coaching approach; leading both leaders and specialists. Skilled in driving personal development and engaging cross-functional teams. 🌐 Specialist in digital marketing; strategy/hands of knowledge in digital strategy, sales funnel optimization including expertise in website optimization, CRO, SEO, SoMe, Email, CRM, as well as effective partnerships with agencies in SEM etc, affiliate marketing and native marketing. 🎤 Creative content creator and confident speaker; delivering messages that engage, inspire and are understandable, always addressed to the audience needs. I am eager to grow my growth marketing skills, expand my global perspective, and fully embrace how AI is transforming the field. I will also keep daring to say YES to challenges, like when I said yes to moderating live and digital events for 200 colleagues.WWWW…