Agnes Rhodin

Independent marketing consultant helping brands across D2C, retail, health and tech turn strategy into measurable growth, from web and CRO to CRM and full-funnel campaigns. • Provides Conversion Rate Optimization (CRO) and A/B testing as a service, turning customer insight into measurable improvements across the funnel. • Leads web management, digital strategy and SEO/AEO projects to strengthen on-site performance and organic visibility. • Designs email marketing, CRM and lifecycle programs (Microsoft Dynamics) that grow retention and customer lifetime value. • Plans and executes omni-channel campaigns — online and offline — combining strategic communication, brand positioning and content. • Offers interim marketing leadership, team coaching, and event moderation for clients needing senior, hands-on support.

Fully responsible for driving customer acquisition and business growth across digital and traditional channels with end-to-end ownership of the customer journey. • Accomplished +22% growth of new customers, +17% of digital conversions to ROMI of 20 (goal 3), and secured all time high revenue for E-com webshop hörselbutik.se. • Designed and implemented a new customer acquisition journey strategy. • Strengthened CRO, SEO/GEO, SEM, and SoMe strategies to align with evolving marketing trends and technological advancements; CRO strategy is adopted as a group-wide template across 30 Demant Group Retail markets. • Secured four new strategic partnerships, driving new customers with high conversion rates; two are launched with a ROMI of 16 (goal 3).

Led the development and execution of strategic marketing and budget plans, delivering measurable results and ensuring full alignment with business objectives. • Part of marking the best year in company history, contributing to +15% revenue growth. Marketing team achieved 12 record months in delivering conversion ready leads to sales team. • Led and executed top performing marketing campaigns, achieving a 17% increase in sales funnel conversion and a total ROMI of 18 (goal 3). • Secured high performance across a broad marketing mix: digital channels +7%, CRM program optimization +25%, events with record attendance, and brand awareness up 5 p.p. (result of formulating new value proposition). • Secured 3 successful product launches, supporting growth of sales from premium products from 1% to 10% of product mix. • Supported the expansion of 10 new clinics, securing fully booked schedules from launch and achieving full local press coverage through PR activities. • Led marketing team to achieve 4.71/5 in employee engagement survey.