I’m Adhifa Rakan Agritama, a marketing and business development professional with 4+ years of experience building brand strategies and running end-to-end digital campaigns. I love crafting compelling brand narratives, producing engaging social and digital content, and using performance data to continuously improve results for both growth and revenue goals. In my recent role at SKINTIFIC (PT. MAY SUN YVAN), I lead creative content concepts and support integrated marketing initiatives while monitoring key metrics like ROAS and GMV. Previously, as an Art Director and creative leader at Plum Union Creative Agency, I managed a multidisciplinary team, handled 20+ clients, developed full-funnel marketing strategies, and increased brand engagement by up to 60%—all while strengthening partnerships to expand business credibility.

ADHIFA RAKAN AGRITAMA

I’m Adhifa Rakan Agritama, a marketing and business development professional with 4+ years of experience building brand strategies and running end-to-end digital campaigns. I love crafting compelling brand narratives, producing engaging social and digital content, and using performance data to continuously improve results for both growth and revenue goals. In my recent role at SKINTIFIC (PT. MAY SUN YVAN), I lead creative content concepts and support integrated marketing initiatives while monitoring key metrics like ROAS and GMV. Previously, as an Art Director and creative leader at Plum Union Creative Agency, I managed a multidisciplinary team, handled 20+ clients, developed full-funnel marketing strategies, and increased brand engagement by up to 60%—all while strengthening partnerships to expand business credibility.

Available to hire

I’m Adhifa Rakan Agritama, a marketing and business development professional with 4+ years of experience building brand strategies and running end-to-end digital campaigns. I love crafting compelling brand narratives, producing engaging social and digital content, and using performance data to continuously improve results for both growth and revenue goals.

In my recent role at SKINTIFIC (PT. MAY SUN YVAN), I lead creative content concepts and support integrated marketing initiatives while monitoring key metrics like ROAS and GMV. Previously, as an Art Director and creative leader at Plum Union Creative Agency, I managed a multidisciplinary team, handled 20+ clients, developed full-funnel marketing strategies, and increased brand engagement by up to 60%—all while strengthening partnerships to expand business credibility.

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Work Experience

Content Creative Specialist at SKINTIFIC (PT. MAY SUN YVAN)
May 1, 2026 - Present
Develop creative content concepts and produce engaging content for social media, digital platforms, websites, and integrated marketing campaigns. Write copy for captions and ads while maintaining consistent brand voice, and plan/execute/manage end-to-end marketing campaigns aligned with business objectives. Monitor performance using metrics such as reach, impressions, CTR, orders, ROAS, GMV, and conversion rates, then use insights to improve campaigns. Analyze customer behavior, market trends, and competitors; run A/B testing on creatives, copy, and targeting to lift performance. Coordinate with internal stakeholders and external partners to support business growth and stay current with platform algorithm changes and digital marketing best practices.
Intern - Risk Management at Marine Aquaculture Center, Lombok Sekotong
July 1, 2022 - September 30, 2022
Assisted in analyzing and managing risk factors in lobster aquaculture projects. Created visual and analytical reports for risk mitigation and performance reviews.
Intern - Risk Management at Lobster Section, Marine Aquaculture Center
July 1, 2022 - September 30, 2022
Assisted in analyzing and managing risk factors in lobster aquaculture projects. Created visual and analytical reports for risk mitigation and performance review.
Managing & Art Director at Plum Union Creative Agency
March 1, 2022 - April 30, 2026
Led a multidisciplinary team of 9 to deliver branding, marketing, and digital content projects for 20+ corporate and local clients. Built and executed full-funnel marketing strategies that increased brand visibility and engagement by up to 60%. Created agency operational workflows and a financial system with scheduled evaluations every three months to improve effectiveness and efficiency, and managed key client relationships to ensure delivery across campaigns, social media, and visual branding. Oversaw social media performance for 6+ clients and established partnerships with regional corporate and government stakeholders to strengthen brand positioning and business credibility.
Social Media Creative at KL Group (Express & Suki)
July 1, 2021 - February 28, 2022
Created and executed marketing campaigns to boost brand awareness and sales using branding strategy and modern design trends. Designed posters, social media graphics, and advertisements while keeping consistent brand identity across platforms. Collaborated with the team to develop creative strategies and contribute to the company’s brand narrative and visual language.

Education

Bachelor Degree in Fisheries Agrobusiness at Universitas Brawijaya
August 1, 2019 - July 31, 2024
Bachelor Degree in Fisheries Agrobusiness at Universitas Brawijaya
August 1, 2019 - July 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Government, Consumer Goods, Education, Other