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Creative Director freelance, shaping multi-channel brand worlds where strategy meets taste. Leads big ideas through detail-obsessed execution—designing systems, crafting narratives, and art directing with a strong point of view so every touchpoint feels cohesive, culturally relevant, and commercially effective. Partners with agencies and brands to translate audience behaviour, trends, and context into work that connects culturally and moves brands forward. Works across brand, retail, and integrated campaigns, guiding creative from concept through to production with a scroll-stopping, brand-first mindset.…Creative Director freelance, shaping multi-channel brand worlds where strategy meets taste. Leads big ideas through detail-obsessed execution—designing systems, crafting narratives, and art directing with a strong point of view so every touchpoint feels cohesive, culturally relevant, and commercially effective. Partners with agencies and brands to translate audience behaviour, trends, and context into work that connects culturally and moves brands forward. Works across brand, retail, and integrated campaigns, guiding creative from concept through to production with a scroll-stopping, brand-first mindset.

Andy Haywood

Creative Director, Art Director, Designer, +4

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Creative Director freelance, shaping multi-channel brand worlds where strategy meets taste. Leads big ideas through detail-obsessed execution—designing systems, crafting narratives, and art directing with a strong point of view so every touchpoint feels cohesive, culturally relevant, and commercially effective. Partners with agencies and brands to translate audience behaviour, trends, and context into work that connects culturally and moves brands forward. Works across brand, retail, and integrated campaigns, guiding creative from concept through to production with a scroll-stopping, brand-first mindset.…Creative Director freelance, shaping multi-channel brand worlds where strategy meets taste. Leads big ideas through detail-obsessed execution—designing systems, crafting narratives, and art directing with a strong point of view so every touchpoint feels cohesive, culturally relevant, and commercially effective. Partners with agencies and brands to translate audience behaviour, trends, and context into work that connects culturally and moves brands forward. Works across brand, retail, and integrated campaigns, guiding creative from concept through to production with a scroll-stopping, brand-first mindset.

Available to hire

Creative Director freelance, shaping multi-channel brand worlds where strategy meets taste. Leads big ideas through detail-obsessed execution—designing systems, crafting narratives, and art directing with a strong point of view so every touchpoint feels cohesive, culturally relevant, and commercially effective.

Partners with agencies and brands to translate audience behaviour, trends, and context into work that connects culturally and moves brands forward. Works across brand, retail, and integrated campaigns, guiding creative from concept through to production with a scroll-stopping, brand-first mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Director at Front Ideas

January 1, 2021 - January 1, 2022

Led creative direction for campaigns, translating strategy into craft for brand and retail work.

Creative Director at High Street TV

January 1, 2017 - January 1, 2020

Oversaw creative direction for retail-focused campaigns across multiple channels, building narrative worlds and leading teams.

Freelance Creative Director at Haywood Creative Direction + Design

January 1, 2014 - Present

Current role: partner with agencies and brands to turn strategy into compelling, crafted creative. Lead ideas from concept to execution across brand, retail and integrated campaigns, shaping narrative and building visual worlds while guiding creative to deliver work that connects culturally and commercially.

Senior Art Director at Creative Race

January 1, 2008 - January 1, 2014

Directed art direction for campaigns, shaping visual worlds and brand storytelling.

Senior Art Director at Charter Design Agency

January 1, 2005 - January 1, 2008

Led senior art direction for design and advertising projects.

Senior Creative at Boardmann Pitts Advertising

January 1, 2003 - January 1, 2005

Senior creative leading campaigns and brand communications.

Senior Designer at Chromagene

January 1, 2001 - January 1, 2003

Senior designer delivering design outputs for campaigns.