Available to hire
Hi, I’m Ahmad Salloum, a results-driven social media marketing specialist based in Beirut, Lebanon. I have 4+ years of experience driving successful campaigns across Meta, X, TikTok, LinkedIn, and other platforms. I’m passionate about turning data into actionable insights that boost brand awareness, engagement, and ROI.
I love combining analytical rigor with creative storytelling and staying up-to-date with the latest online marketing trends to help clients build lasting digital connections.
Experience Level
Language
English
Fluent
Arabic
Advanced
Work Experience
Senior Performance Executive at Publicis Media
June 1, 2024 - November 17, 2025Daily setup of digital campaigns on Meta, X, Snap, LinkedIn, and TikTok. Review client data for performance, run A/B tests on creatives, formats, and landing pages. Track KPIs (CTR, conversions, CPA), generate reports, manage pacing, QA, and trafficking. Provide actionable insights to stakeholders and identify optimization opportunities. Collaborate with data analysts to measure impact and help formulate strategies to strengthen client digital connections.
Performance Marketing Specialist at Mobile Arts
April 1, 2024 - April 1, 2024Plan and execute online advertising campaigns across Meta, Google Ads, TikTok, and Snapchat. Analyze performance against ROI and KPIs, develop growth strategies, and collaborate with cross-functional teams. Track results using Power BI and Adjust; manage high-budget campaigns to maximize ROI.
Media Buyer at Mobile Arts
May 1, 2022 - May 1, 2022Specialized in Google Ads, TikTok Ads, Bigo Ads, and Facebook Ads. Manage CPI/CPA bidding for brand campaigns; track results with Power BI and Adjust; monitor keyword bids and ad group performance; create new paid ads, ad groups, and accounts to drive user acquisition.
Digital Marketing (Freelancer) at Freelancer.com
December 1, 2021 - December 1, 2021Delivered freelance digital marketing services including campaign planning, execution, and analytics across multiple platforms to drive client ROI and growth.
Computer & Robotics Teacher at Stars College Zebdin
December 1, 2020 - December 1, 2020Taught computer and robotics skills to students of various ages, supporting hands-on learning and project-based instruction.
Performance Marketing Specialist at Mobile Arts
April 1, 2022 - April 1, 2024Manage online advertising campaigns across Meta, Google Ads, TikTok, and Snapchat; analyze performance against ROI and KPIs; develop growth strategies to optimize results; collaborate with cross-functional teams; specialized in Google Ads, TikTok Ads, Bigo Ads, and Facebook Ads; track results using Power BI and Adjust; manage bids, budgets, and ad groups; create new ads and accounts to support marketing initiatives; oversee high-budget campaigns to maximize ROI.
Media Buyer at Mobile Arts
January 1, 2021 - May 1, 2022Specialized in Google Ads, TikTok Ads, Bigo Ads, and Facebook Ads; manage CPI/CPA bidding strategies for brand campaigns; track and compare results using Power BI and Adjust; monitor keyword bids and expenditure caps; update keyword lists and evaluate Ad group performance; plan, execute, and analyze user acquisition campaigns across performance UA channels to maximize ROI.
Digital Marketing (Freelancer) at Freelancer.com
November 1, 2019 - December 1, 2021Freelance digital marketing engagements across multiple clients, focusing on campaign setup, optimization, and reporting to drive client ROI and growth.
Computer Robotics Teacher at Stars College Zebdin
November 1, 2019 - December 1, 2020Taught computer and robotics skills to students of varying ages, developing practical, hands-on curriculum and activities.
Education
Bachelor's degree at Lebanese University
January 1, 2016 - January 1, 2016Master's degree, Computer and Communication Engineering at Lebanese International University
January 1, 2011 - January 1, 2016Bachelor's degree at Lebanese University
January 1, 2016 - January 1, 2016Master's degree at Lebanese International University
January 1, 2011 - January 1, 2016Bachelor's degree at Lebanese University
January 1, 2016 - January 1, 2016Master's degree at Lebanese International University
January 1, 2011 - January 1, 2016Bachelor's degree at Lebanese University
January 1, 2016 - January 1, 2016Master's degree, Computer and Communication engineering at Lebanese International University
January 1, 2011 - January 1, 2016Qualifications
Google Ads Apps Certification
January 1, 2023 - January 1, 2024Google Ads Search Certification
January 1, 2023 - January 1, 2024Google Ads Video Certification
January 1, 2023 - January 1, 2024Google Ads Display Certification
January 1, 2023 - January 1, 2024Shopping ads Certification
January 1, 2023 - January 1, 2024IT Essentials - Digital Opportunity Trust
January 11, 2030 - November 17, 2025Google Ads Apps Certification
January 1, 2023 - January 1, 2024IT Essentials - Digital Opportunity Trust
January 1, 2023 - January 3, 2026Google Ads Search Certification
January 1, 2023 - January 1, 2024Google Ads Video Certification
January 1, 2023 - January 1, 2024Google Ads Display Certification
January 1, 2023 - January 1, 2024Shopping ads Certification
January 1, 2023 - January 1, 2024Google Ads Apps Certification
January 11, 2030 - April 1, 2026IT Essentials - Digital Opportunity Trust
January 11, 2030 - April 1, 2026Google Ads Search Certification
January 1, 2023 - January 1, 2024Google Ads Video Certification
January 1, 2023 - January 1, 2024Google Ads Display Certification
January 1, 2023 - January 1, 2024Shopping ads Certification
January 1, 2023 - January 1, 2024Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Other
Experience Level
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