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Hi, I'm Ahmad Salloum, a results-driven social media marketing specialist based in Beirut, Lebanon. I have 4+ years of experience driving successful campaigns across Meta, X, TikTok, LinkedIn, and other platforms.

About

Hi, I’m Ahmad Salloum, a results-driven social media marketing specialist based in Beirut, Lebanon. I have 4+ years of experience driving successful campaigns across Meta, X, TikTok, LinkedIn, and other platforms. I’m passionate about turning data into actionable insights that boost brand awareness, engagement, and ROI.

I love combining analytical rigor with creative storytelling and staying up-to-date with the latest online marketing trends to help clients build lasting digital connections.

  • 5 years' experience
  • Joined November 2025

Languages

  • EnglishFluent
  • ArabicAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education
  • Other

Work experience· 9 roles

Senior Performance Executive · Publicis MediaJun 2024 – Nov 2025 · 1 yr 6 mos

Daily setup of digital campaigns on Meta, X, Snap, LinkedIn, and TikTok. Review client data for performance, run A/B tests on creatives, formats, and landing pages. Track KPIs (CTR, conversions, CPA), generate reports, manage pacing, QA, and trafficking. Provide actionable insights to stakeholders and identify optimization opportunities. Collaborate with data analysts to measure impact and help formulate strategies to strengthen client digital connections.

Performance Marketing Specialist · Mobile ArtsApr 2024 – Apr 2024 · 1 mo

Plan and execute online advertising campaigns across Meta, Google Ads, TikTok, and Snapchat. Analyze performance against ROI and KPIs, develop growth strategies, and collaborate with cross-functional teams. Track results using Power BI and Adjust; manage high-budget campaigns to maximize ROI.

Media Buyer · Mobile ArtsMay 2022 – May 2022 · 1 mo

Specialized in Google Ads, TikTok Ads, Bigo Ads, and Facebook Ads. Manage CPI/CPA bidding for brand campaigns; track results with Power BI and Adjust; monitor keyword bids and ad group performance; create new paid ads, ad groups, and accounts to drive user acquisition.

Performance Marketing Specialist · Mobile ArtsApr 2022 – Apr 2024 · 2 yrs 1 mo
Digital Marketing (Freelancer) · Freelancer.comDec 2021 – Dec 2021 · 1 mo
Media Buyer · Mobile ArtsJan 2021 – May 2022 · 1 yr 5 mos
Computer & Robotics Teacher · Stars College ZebdinDec 2020 – Dec 2020 · 1 mo
Computer Robotics Teacher · Stars College ZebdinNov 2019 – Dec 2020 · 1 yr 2 mos

Education· 8

Bachelor's degree · Lebanese University2016
Master's degree, Computer and Communication Engineering · Lebanese International University2011 – 2016
Bachelor's degree · Lebanese University2016
Master's degree · Lebanese International University2011 – 2016

Certifications and awards· 18

Google Ads Apps Certification2023 – 2024
Google Ads Search Certification2023 – 2024
Google Ads Video Certification2023 – 2024
Google Ads Display Certification2023 – 2024

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