Available to hire
I am an award-winning filmmaker and creative director with 8+ years of experience producing documentaries, music videos, commercials, and short films across the Middle East, Europe, and the UK. I excel in end-to-end production—from script writing and directing to post-production and AI-driven content creation. I’ve collaborated with global brands such as Rotana, Universal Music MEN A, Bloomberg, MTV Lebanon, Porsche, Galadari, SBA, KAFD, Al Kass, and many others, and with leading artists including Elissa, Haifa Wehbi, Nawal El Zoghbi, and Lotfi Bouchnak.
My work has earned multiple international festival awards for storytelling and visual innovation. I am fluent in Arabic, English, and French, and I welcome international relocation and project-based engagements.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
English
Fluent
French
Fluent
Work Experience
Founder & Creative Director at AZ Direction
January 1, 2016 - PresentLed and produced award-winning short films, documentaries, commercials, music videos, and social media content for top Arab and international brands. Managed creative and post-production for diverse campaigns involving automotive, telecommunications, cultural, and sports sectors. Delivered multidisciplinary leadership combining creative direction, production, project management, and post-production. Collaborated with high-profile clients and delivered content for TV stations and cultural events across Lebanon, UAE, KSA, Qatar, Egypt, Turkey, Iraq, Jordan, and Europe.
Founder & Creative Director at AZ Direction
January 1, 2016 - PresentLed the production and direction of award-winning short films, documentaries, commercials, music videos, and social media content for top Arab and international brands across Lebanon, UAE, KSA, Qatar, Egypt, Turkey, Iraq, Jordan, and Europe. Managed creative and post-production for major campaigns, collaborating with notable clients such as Rapyd, Atlantis Dubai, Ooredoo, Porsche, Mercedes Maybach, and others. Produced content for TV stations and cultural events, pioneering AI-driven film and music production. Delivered projects from concept to final delivery while combining creative vision with execution and management excellence.
Post Producer at Camera Initiative / Ministry of Information Bahrainouna project
March 1, 2023 - PresentPost producer overseeing post-production for a Bahrain-based initiative commissioned by the Ministry of Information.
Digital Compositor at Elissa & Saad Lmjarrad – Min Awel Dekika
May 4, 2022 - PresentDigital compositor on the Elissa and Saad Lmjarrad hit ‘Min Awel Dekika’ (393M views).
Post-Producer at Haifa Wehbi – ‘Tegi’
July 7, 2022 - PresentPost-producer for Haifa Wehbi’s hit ‘Tegi’ (29M views).
Creative Director / Director / Senior Producer / Post-Producer at Mohamed Rifai’s music videos – Hel Aan Semaya & Mashi Hob
January 1, 2022 - PresentCreative Director, Director, Senior Producer, and Post-Producer for Mohamed Rifai’s music videos produced by Universal Music - MENA and SS Heliodor across UAE, KSA, USA, and Australia. Hel Aan Semaya won multiple awards globally.
Post Producer at Joe Ashkar – ‘Ana Maghroum’
July 5, 2022 - PresentPost-producer for Joe Ashkar’s summer hit ‘Ana Maghroum’.
Editor & Digital Composer at Nawal El Zoghbi – ‘Keda Bye’ & Maya Diab – ‘Yaba Yaba’
January 1, 2019 - PresentEditor and digital compositor on Nawal El Zoghbi’s album project ‘Keda Bye’ and Maya Diab’s ‘Yaba Yaba’.
Senior Producer / Creative Director / Director / Post Producer at Lotfi Bouchnak & Abd el-Majzoub – Gabriel Yammine project
April 1, 2021 - PresentSenior Producer, Creative Director, Director, and Post Producer for Lotfi Bouchnak’s and Abd el-Majzoub’s song starring Gabriel Yammine.
Post Producer at Elissa – TVC for Children’s Cancer Hospital Foundation
April 1, 2021 - PresentPost Producer for Elissa’s musical TVC for Children’s Cancer Hospital Foundation directed by Salim El Turk.
Post Producer at American Hospital Cinema Campaign
April 1, 2023 - PresentPost Producer for the American Hospital Campaign in Dubai.
Post-Producer at Parmigiano Reggiano TVC (Lebanon)
June 1, 2020 - PresentPost-Producer for Parmigiano Reggiano TVC directed by Salim El Turk.
Post Producer at KAFD – King Abdullah Financial District
January 1, 2020 - PresentPost Producer for KAFD project in Saudi Arabia.
Director / Editor / Post Producer at OLN TV – Lebanon
December 1, 2018 - PresentDirector, Cinematographer, and Post-Producer for OLN TV projects.
Director / Cinematographer / Post-Producer at Fashion Tips – Snapchat program
December 1, 2019 - PresentCinematographer and Post-Producer for the Fashion Tips Snapchat program (millions of views).
Creative Director / Director / Producer / Post Producer at Flick – Dubai
November 1, 2021 - PresentCreative Director, Director, Producer, and Post Producer for Flick campaigns.
Director / Producer / Post Producer at UAE 50’s National Day – Mohammad Kheir Jarrah
December 1, 2021 - PresentDirector, Producer, and Post Producer for UAE 50’s National Day campaign.
Producer / Editor at Rapyd TVC – The World's Largest Local Payments Network
December 1, 2021 - PresentProducer and editor for Rapyd TVC campaign.
Senior Producer / Content Producer / Cinematographer / Post Producer at Murex D’or International
March 20, 2022 - PresentSenior Producer, content Producer, cinematographer, and post producer for Murex D’or International campaigns.
Post Producer at Emigala
March 16, 2022 - PresentPost Producer for Emigala campaigns.
Creative Director / Film Director / Post Producer at Al Kass sports channel – AFC & FINA coverage
February 28, 2024 - October 26, 2025Creative Director, Film Director, and Post Producer for Al Kass sports channel covering AFC and FINA events.
Creative Director / Film Director / Post Producer at Msheireb TVC ft AFC
January 1, 2024 - PresentCreative Director, Film Director, and Post Producer for Msheireb TVC featuring AFC.
Creative Director / Film Director / Post Producer at National Sports Day TVC – Qatar Sports for All Federation
February 13, 2024 - PresentCreative Director, Film Director, and Post Producer for Qatar’s National Sports Day campaign.
Post Producer at Galadari TVC – UAE and Bloomberg
June 1, 2024 - PresentPost Producer for Galadari TVC and Bloomberg campaigns.
Content Creator at Media Office of the General Command – Libyan Armed Forces
May 1, 2025 - PresentContent creator for the Libyan Armed Forces media office.
AI Filmmaker at Government of Sharjah & Multiple Productions
October 1, 2025 - PresentAI filmmaker for government and multiple productions across UAE & Canada; exploring AI-driven storytelling.
Worldwide Freelance Screenwriter, Creative Director, Film & TV Director, Content Creator, AI Film & Music Creator, Senior Producer, Post-Producer at Various / International clients
January 1, 2026 - PresentEnd-to-end production for documentary, music videos, commercials, and short films; AI-driven content creation; collaboration with global brands and leading artists.
Creative Director, Film Director, and Post Producer at Al Kass Sports Channel
December 1, 2023 - April 1, 2024Creative direction, film direction, and post-production for major national and international sports events, including National Day TVCs and other flagship campaigns, in collaboration with MENA and international partners.
Post Production Supervisor at Bloomberg
June 1, 2024 - PresentEditing, color grading, visual effects, motion graphics, and sound design for high-profile broadcasts and digital content.
Post Producer / Editor at Haifa Wehbi
July 1, 2022 - PresentPost-production, editing, color grading, visual effects, and digital composition for Haifa Wehbi’s music videos and digital campaigns.
Post Producer / Editor at Elissa & Saad Lamjarre (3 9 3M views) / Paris
May 1, 2022 - July 1, 2022Post-production, editing, color grading, motion graphics for high-view-count music videos and related campaigns.
Education
Master’s Degree, Cinema Directing at Lebanese University
January 1, 2019 - January 1, 2021BA, Cinema & Television (High Distinction) at Lebanese University
January 1, 2013 - January 1, 2017English Literature at Lebanese University, Fifth Branch
January 1, 2019 - January 1, 2020Master’s Degree in Cinema and Television at Lebanese University
January 1, 2020 - January 1, 2021BA in Cinema and Television at Lebanese University
January 1, 2013 - January 1, 2017English Literature (In Progress) at Lebanese University
January 1, 2007 - April 20, 2026Theatrical and Vocal Workshops at Lebanese University
January 1, 2013 - January 1, 2017Workshop with TALPA (Sony Pictures Television) – The Voice Profiling, Casting Coordination, Content Production, Script Writing, Story Editing, Segment Directing at Sony Pictures Television / TALPA
January 1, 2016 - January 1, 2016Elements of AI for Business at University of Helsinki (Finland)
January 1, 2025 - January 1, 2025Qualifications
Google AI for Business Course
January 11, 2030 - September 4, 2025Workshops with Tale Box and European Union National Institutes for Culture (Jordan)
January 11, 2030 - September 4, 2025Google AI for Business Course
January 11, 2030 - September 5, 2025Google AI for Business Course (in partnership with Google.org University of Helsinki)
January 11, 2030 - October 26, 2025The Writer’s Room Workshop – Tale Box & EU Culture (Profiling, Casting Coordinating, Content Production, Script Writing, Story Editing, Segment Directing)
January 11, 2030 - October 26, 2025Master’s Degree in Cinema and Television (Lebanese University)
January 1, 2020 - January 1, 2021BA in Cinema and Television (Lebanese University)
January 1, 2013 - January 1, 2017English Literature (In Progress) (Lebanese University)
January 1, 2007 - April 20, 2026Workshop with TALPA / Sony Pictures Television
January 1, 2016 - January 1, 2016Elements of AI for Business
January 1, 2025 - January 1, 2025Industry Experience
Media & Entertainment, Telecommunications, Travel & Hospitality, Healthcare, Government, Professional Services, Education
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