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Hi, I’m Ahmed Rauf, a results-driven influencer marketing manager and growth specialist based in Lahore, Pakistan. I design and scale paid and affiliate campaigns for US eCommerce brands across TikTok, Instagram, and YouTube, focusing on end-to-end influencer lifecycle management, UGC strategy, creator negotiations, and KPI tracking (GMV, ROI, CTR, CVR). I build data-driven programs with real-time Power BI dashboards, optimize TikTok Shop affiliate programs, and run high-volume outreach with automated funnels. My work has consistently increased reply rates, creator activation, and GMV, while maintaining a scalable pipeline of thousands of creators.…Hi, I’m Ahmed Rauf, a results-driven influencer marketing manager and growth specialist based in Lahore, Pakistan. I design and scale paid and affiliate campaigns for US eCommerce brands across TikTok, Instagram, and YouTube, focusing on end-to-end influencer lifecycle management, UGC strategy, creator negotiations, and KPI tracking (GMV, ROI, CTR, CVR). I build data-driven programs with real-time Power BI dashboards, optimize TikTok Shop affiliate programs, and run high-volume outreach with automated funnels. My work has consistently increased reply rates, creator activation, and GMV, while maintaining a scalable pipeline of thousands of creators.

Ahmed Rauf

Influencer Marketing Manager, Affiliate Marketer, Content Creator, +6

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Hi, I’m Ahmed Rauf, a results-driven influencer marketing manager and growth specialist based in Lahore, Pakistan. I design and scale paid and affiliate campaigns for US eCommerce brands across TikTok, Instagram, and YouTube, focusing on end-to-end influencer lifecycle management, UGC strategy, creator negotiations, and KPI tracking (GMV, ROI, CTR, CVR). I build data-driven programs with real-time Power BI dashboards, optimize TikTok Shop affiliate programs, and run high-volume outreach with automated funnels. My work has consistently increased reply rates, creator activation, and GMV, while maintaining a scalable pipeline of thousands of creators.…Hi, I’m Ahmed Rauf, a results-driven influencer marketing manager and growth specialist based in Lahore, Pakistan. I design and scale paid and affiliate campaigns for US eCommerce brands across TikTok, Instagram, and YouTube, focusing on end-to-end influencer lifecycle management, UGC strategy, creator negotiations, and KPI tracking (GMV, ROI, CTR, CVR). I build data-driven programs with real-time Power BI dashboards, optimize TikTok Shop affiliate programs, and run high-volume outreach with automated funnels. My work has consistently increased reply rates, creator activation, and GMV, while maintaining a scalable pipeline of thousands of creators.

Available to hire

Hi, I’m Ahmed Rauf, a results-driven influencer marketing manager and growth specialist based in Lahore, Pakistan. I design and scale paid and affiliate campaigns for US eCommerce brands across TikTok, Instagram, and YouTube, focusing on end-to-end influencer lifecycle management, UGC strategy, creator negotiations, and KPI tracking (GMV, ROI, CTR, CVR).

I build data-driven programs with real-time Power BI dashboards, optimize TikTok Shop affiliate programs, and run high-volume outreach with automated funnels. My work has consistently increased reply rates, creator activation, and GMV, while maintaining a scalable pipeline of thousands of creators.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Influencer & Affiliate Marketing Specialist at Forsit / Sohomax (US Market)

July 1, 2025 - November 28, 2025

Generated $1,000–$3,000+ GMV per campaign through TikTok Shop & Instagram affiliate programs. Closed 100+ affiliates weekly; sourced creators generating 500k+ views. Automated 150+ personalized outreach emails/day; improved reply rates from 4–5% to 20–22%. Built dashboards for GMV, CTR, ROI — saving 10–12 hours weekly. Leveraged Modash, Uptik & TikTok Affiliate Center for data-driven creator selection. Collaborated with US marketing teams to align creator strategy with sales targets.

Sales Development Representative at Glow (US Market)

July 1, 2025 - July 1, 2025

Exceeded SQL targets through structured cold calling and follow-up automation. Optimized CRM pipeline flow using HubSpot/Salesforce. Improved SQL-to-sales team handoff accuracy.

Head of Brand & Strategy (Co-Founder) at Zaviyaa

July 1, 2024 - November 28, 2025

Built and scaled a unisex clothing brand with strong organic marketing pillars. Led branding, product development, influencer collaborations and content strategy. Managed supply chain, operations, and consumer insight systems.

Sales & Marketing Analyst Intern at Dandy Paints

August 1, 2024 - August 1, 2024

Conducted pricing analysis, market research & competitor evaluation. Supported product launch operations and improved reporting workflows.

Co-Founder & Product Strategist at EazyBit Ltd (UK Market)

March 1, 2022 - March 1, 2022

Launched a private-label FBA product in the UK market. Managed PPC ads, listing optimization, customer analytics & pricing strategy.

Influencer Marketing Specialist at Forsit

July 1, 2025 - Present

Led influencer marketing across TikTok, Instagram, and YouTube, executing performance-focused campaigns while managing the full influencer lifecycle. Established data-driven optimizations that increased outreach responses significantly.

Sales Development Representative at Glow

May 1, 2023 - Present

Exceeded SQL targets through outbound prospecting and managing CRM operations to improve pipeline efficiency.

Sales Development Representative at Glow

May 1, 2025 - July 1, 2025

Exceeded SQL targets through high-volume outbound prospecting, cold calling, and automated multi-touch follow-up workflows. Managed CRM pipeline operations in HubSpot and Salesforce, improving lead tracking accuracy, pipeline visibility, and conversion rate reporting. Executed outbound email sequences and cold outreach campaigns contributing to consistent month-over-month pipeline growth.

Head of Brand & Strategy (Co-Founder) at Zaviyaa — DTC Apparel Brand

July 1, 2024 - Present

Founded and led multi-channel performance marketing across Meta Ads (Facebook & Instagram) and TikTok Ads, combining paid media, creative testing, and audience targeting to drive eCommerce revenue. Managed paid media budget allocation, audience segmentation, creative A/B testing, and ROAS-focused bid optimizations across campaigns. Executed influencer and affiliate marketing programs — sourcing, onboarding, and scaling winning creator collaborations to amplify UGC and direct-response performance. Implemented full-funnel marketing strategy from acquisition to retention, improving conversion rates through landing page and funnel optimizations. Tracked and analyzed CTR, CPC, CPA, ROAS, and CVR metrics to inform creative, bidding, and budget decisions for profitability. Directed product positioning, pricing strategy, and supply-chain alignment while collaborating cross-functionally across marketing, branding, and operations.

Co-Founder & eCommerce Product Strategist at EazyBit Ltd

January 1, 2021 - March 1, 2022

Conducted product research and market validation through competitor analysis, demand research, and margin forecasting for Amazon private-label products. Performed keyword research and Amazon listing SEO to improve organic search rankings and conversions. Launched and managed Amazon PPC campaigns, monitoring ACOS, TACOS, CTR, and conversion performance to maximize ROI. Coordinated supplier sourcing, negotiation, and logistics; oversaw inventory planning, order management, and revenue forecasting. Analyzed sales data, customer feedback, and profitability metrics to refine pricing strategy and increase margins.