Available to hire
I’m a multidisciplinary creative director, filmmaker, and photographer with 7+ years of hands-on experience across the full workflow—from concept and pitch to production and final cut. I specialize in cinematography, editing, motion graphics, and storytelling for brands, agencies, and independent creators.
Whether I’m behind the camera or leading the full creative journey, I focus on turning ideas into bold visual worlds that match the brand vision. I build treatments and decks, direct teams on set, and ensure every frame serves the story and the audience.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Filmmaker & Set Designer at Red Bull Egypt ("Zero" Campaign) — Freelancer
February 1, 2026 - PresentBuilt a visual world around Red Bull Zero by designing sets to amplify speed, energy, and attitude. Shaped lighting and movement to match the brand’s intensity, and translated product storytelling into a bold cinematic experience.
Filmmaker & Set Designer at Redbull Egypt | Red bull “Zero” Campaign
February 1, 2026 - PresentBuilt a visual world around Red Bull Zero. Designed sets that amplify speed, energy, and attitude. Shaped light and movement to match the brand’s intensity and turned product storytelling into a bold visual experience.
Filmmaker & Creative Producer at WTA Finals (Women Tennis Association) — Freelancer
November 1, 2025 - PresentLed creative direction and developed content ideas across campaigns. Managed projects end-to-end from concept to final delivery, directed shoots, and guided the overall visual style on set while ensuring content aligned with WTA brand and audience tone.
Filmmaker & Creative Producer at WTA Finals | Women Tennis Association
November 1, 2025 - PresentLed creative direction and developed content ideas across campaigns; managed projects from concept to final delivery; directed shoots and guided overall visual style on set; ensured content matched the WTA brand and audience tone.
Filmmaker & Set Designer at Redbull Egypt | Redvull Zero Campaign
November 1, 2025 - PresentBuilt a visual world around Red Bull Zero; designed sets that amplify speed, energy, and attitude; shaped light and movement to match the brand’s intensity; turned product storytelling into a bold visual experience.
Creative / Filmmaker & Set Designer at EWC (Esports World Cup) — Freelancer
July 1, 2025 - August 31, 2025Created cinematic worlds merging esports with film language. Designed stages that perform with intensity like the players, shaped light/space/motion for global audiences, and pushed live production toward immersive, cinematic territory.
Creative - Filmmaker & Set Designer at Ahmed Sabr y EWC | Esports World Cup (Freelancer)
July 1, 2025 - August 31, 2025Created cinematic worlds where esports meets film. Designed stages that perform with the same intensity as the players and shaped light, space, and motion for global audiences. Pushed live production toward immersive, cinema-like storytelling.
Filmmaker & Set Designer at Ahmed Sabr y EWC | Esports world cup
July 1, 2025 - August 31, 2025Built worlds where esports meets cinema; designed stages that perform as intensely as the players; turned gameplay into a cinematic experience; shaped light, space, and motion for global audiences; pushed live production into immersive territory.
Creative Director & Filmmaker at Crew Arabia — Full time
January 1, 2024 - December 31, 2025Developed concepts, treatments, and pitch decks for clients and brands. Led creative ideation for films, commercials, branded content, and digital media; managed writers, cinematographers, editors, and designers; and adapted pitches based on client feedback and market trends. Worked with multiple government institutions and agencies including PIF, MISA, MONSHAAT, MOF, CNBC USA, DIRIYAH, TDF, MOC, MISK, Cityscape Global, SITE, and Effie Awards.
Creative Director & Filmmaker at Crew Arabia
January 1, 2024 - December 31, 2025Developing compelling concepts, treatments, and decks for clients/brands; leading creative ideation for films, commercials, branded content, and digital media; overseeing film shoots, directing talent, and managing production teams; coordinating writers, cinematographers, editors and designers; adapting pitches based on client feedback or market trends.
Video Editor & Motion Graphics Artist at Emirates News Agency (WAM) — collaboration with Ninety Plus
January 1, 2022 - December 31, 2024Executed motion graphic videos and testimonials in collaboration with Ninety Plus. Created short and long form social media content for WAM sports.
Video Editor & Motion Graphics Artist at Emirates News Agency (WAM) - collaboration with Ninety Plus (90+)
January 1, 2022 - January 1, 2024Executed motion graphic videos and testimonials. Created short and long form social media content for WAM sports in collaboration with Ninety Plus (90+).
Video Editor & Motion Graphics Artist at WAM Emirates News Agency
January 1, 2022 - December 31, 2024Executed motion graphic videos and interviews; created short & long social media video content for WAM sports.
Filmmaker at Oxfam X Danish Arab Partnership Program (DAPP)
January 1, 2021 - December 31, 2021Created documentaries about the program’s initiatives.
Director at The Arab Fund for Arts and Culture (AFAC)
January 1, 2020 - PresentIndependent director making music videos for AFAC. Led music video projects for artists, blending traditional and western music to showcase cultural fusion.
Director at The Arab Fund for the Arts and Culture (AFAC)
January 1, 2020 - December 31, 2020Independent director; directed music videos for AFAC artists, blending traditional and western music to showcase cultural fusion.
Creative Director, Art Director & Motion Graphics Artist at Ninety Plus (90+)
January 1, 2019 - December 31, 2024Managed a team of video editors; directed and edited World Cup History series for Ontime Sports (EG); collaborated with NBA media hub to produce digital content; worked on projects for Emirates News Agency (WAM); directed and edited 20+ interviews & documentary sports content; produced TikTok and reel content for sports players.
Filmmaker at Vodafone EG
January 1, 2018 - PresentFilmmaking for testimonial ads, digital content, and social media ads. Worked on shooting and editing.
Filmmaker at Vodafone Egypt
January 1, 2018 - December 31, 2018Filmed testimonials and produced digital content and social media ads; handled shooting and editing.
Filmmaker at Maker Fair Cairo
January 1, 2018 - December 31, 2019Conducted filmmaking to create a film promoting the company brand awareness; directed, edited and color graded.
Filmmaker at City Edge Developments x Cityscape (Egypt)
January 1, 2017 - December 31, 2018Created a feature film for corporate events. Managed production through directing and post processes.
Filmmaker at City Edge Developments X Cityscape Egypt
January 1, 2017 - December 31, 2018Created feature for corporate events.
Filmmaker at Injaz Egypt X Injaz Al-Arab
January 1, 2016 - December 31, 2017Filmed documentaries to promote Injaz’s events.
Education
Filmmaking from concept to screen workshop at The American University in Cairo
May 1, 2016 - June 19, 2026Diploma of Education, Comprehensive study for montage at The Russian culture center
August 1, 2015 - June 19, 2026Cinematography, Photography and Television Department at October 6 University
January 11, 2030 - July 1, 2020Faculty of Applied Arts - Cinema (Cinema tography, Photography and Television) at October 6 University
January 11, 2030 - July 1, 2020Filmmaking from concept to screen workshop at The American University in Cairo
January 11, 2030 - May 1, 2016Diploma of Education (Comprehensive study for montage) at The Russian culture center
January 11, 2030 - August 1, 2015Faculty of Applied Arts - Cinema (Cinematography, Photography and Television) at October 6 University
January 1, 2016 - July 1, 2020Filmmaking from concept to screen workshop at The American University in Cairo
May 1, 2016 - May 1, 2016Diploma of Education (Comprehensive study for montage) at Russian culture center
August 1, 2015 - August 1, 2015Qualifications
Pro Editors Diploma: Comprehensive Study of Final Cut Pro7, X, Adobe Premiere, Davinci Color Grading, Sound & Chroma (After Effects & Audition)
January 11, 2030 - June 19, 2026Apple Authorized Training: Comprehensive Study of Montage
January 11, 2030 - June 19, 2026Adobe Authorized Training: Adobe Creative Cloud Proficiencies
January 11, 2030 - June 19, 2026Pro Editors Diploma: Comprehensive Study of Final Cut Pro7, X, Adobe Premiere, Davinci Color Grading, Sound & Chroma (After Effects & Audition)
January 11, 2030 - July 10, 2026Apple Authorized Training (Certificate): Comprehensive Study of Montage
January 11, 2030 - July 10, 2026Adobe Authorized Training (Certificate): Adobe Creative Cloud Proficiencies
January 11, 2030 - July 10, 2026Pro Editors Diploma (Final Cut Pro 7/10, Adobe Premiere, DaVinci Resolve, Sound & Chroma: After Effects & Audition)
January 11, 2030 - July 20, 2026Apple Authorized Training (Montage)
January 11, 2030 - July 20, 2026Adobe Authorized Training (Adobe Creative Cloud)
January 11, 2030 - July 20, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Telecommunications, Government, Non-Profit Organization, Gaming
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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