Social Media & Brand Strategist at UMM Digital

Led social media strategy and client account management for a global consumer lifestyle brand, partnering with client stakeholders to develop community-led campaigns, content strategies, and platform growth initiatives. Managed end-to-end social media planning across Instagram, LinkedIn, and YouTube, including content calendars, creative briefs, campaign execution, and cross-functional collaboration with design, website, and content teams. Contributed to overall social growth, including 38.5% Instagram follower growth, 33.3% LinkedIn growth, and sustained YouTube audience growth during engagement. Built monthly performance reports using month-over-month trends and translated social analytics into actionable recommendations for future campaign planning. Developed influencer and ambassador engagement strategies to strengthen brand advocacy, increase community participation, and support organic brand awareness. Conducted competitor analysis, trend monitoring, and audience research to iden

Marketing & Campaign Coordinator at Flash Innovative & Advertising Technology Pvt Ltd

Led coordination between multiple advertising agencies and client stakeholders to successfully execute marketing campaigns reaching over one million consumers. Utilized Excel to analyze campaign data, identifying trends and insights to inform strategy. Implemented iterative feedback loops to refine campaign elements and enhance effectiveness. Managed stakeholder relationships, ensuring clear communication and alignment on deliverables.

Marketing & Campaign Coordinator at Flash Innovative & Advertising Technology Pvt Ltd, Mumbai

Coordinated across 3 advertising agencies and client stakeholders, delivering brand campaigns reaching 1M+ consumers. Developed project trackers, boosting efficiency by 90% and reducing delivery delays by 25%. Used SEMrush and Excel to analyze campaign data, driving a 15% increase in client engagement. Supported client onboarding and product promotion communication, ensuring timely resolution of queries. Collaborated with creative, technical, and vendor teams to maintain brand compliance.

Operations Director (Business in Practice Simulation) at Warwick Business School

Led operational and marketing strategies driving a 120% recovery in share price from -2,000 (Q19) to +403 (Q28). Optimized supply chain and production capacity, reducing backlog by 20%. Collaborated cross-functionally with Finance, Marketing, Innovation, and HR to align goals and improve accountability. Applied leadership frameworks to improve decision-making and team performance.

Marketing Campaign Coordinator at Flash Innovative & Advertising Technology Pvt Ltd, Mumbai

Coordinated end-to-end execution of Digital Out-of-Home (DOOH) advertising campaigns, partnering with media agencies and leading consumer brands to ensure seamless campaign delivery. Managed client communication and cross-functional coordination across sales, creative, technical, and field teams to deliver projects on time and aligned with campaign objectives. Maintained campaign trackers, performance reports, and operational dashboards to improve visibility and enable faster decision-making across stakeholders. Worked closely with brand and agency partners to manage campaign briefs, approvals, asset rollouts, and live execution across multiple locations. Resolved campaign issues proactively by coordinating internal and external stakeholders, ensuring minimal disruption and a positive client experience. Managed multiple campaigns simultaneously in a fast-paced environment, consistently meeting deadlines while adapting to changing client priorities.

Marketing & Campaign Coordinator at Flash Innovative & Advertising Technology Pvt Ltd, Mumbai

Maintained centralised campaign and project trackers to monitor inventory allocation, creative approvals, installation timelines, and live campaign status, providing visibility across internal teams and clients. Supported end-to-end delivery of Digital Out-of-Home (DOOH) advertising campaigns as a media owner, managing taxi-top LED displays and full cab-wrap activations across multiple cities. Coordinated campaign planning, scheduling, and deployment for LED taxi-top networks, ensuring accurate asset rollout, compliance with brand guidelines, and on-time go-live. Acted as the operational link between sales, creative, technical, and field operations teams to ensure alignment between campaign planning and live execution. Improved operational efficiency by 90% through structured workflow tracking and coordination, reducing campaign delivery delays by 25%.

Founding Team Member at D-Fence Pepper Spray

Developed and marketed a women’s safety product during the COVID-19 lockdown. Led packaging artwork and compliance coordination. Supported pricing, placement, and go-to-market strategy.

Industrial Trainee – Front Office at TAJ Yeshwantpur, Indian Hotels Co.

Delivered excellent customer service during peak seasons, handling guest inquiries promptly. Managed guest data, identity, and registration on Opera PMS, ensuring compliance and data accuracy in a high-volume environment.