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With around four years of experience in channel and partner marketing, I contribute to AVEVA’s EMEA Partner Marketing efforts, driving partner growth through impactful initiatives. I’m passionate about empowering channel partners with targeted programmes, leveraging CRM platforms, and fostering collaboration that delivers measurable business results.…

Aidan Haughton

Marketing Strategist, Brand Strategist, Growth Marketer, +4

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With around four years of experience in channel and partner marketing, I contribute to AVEVA’s EMEA Partner Marketing efforts, driving partner growth through impactful initiatives. I’m passionate about empowering channel partners with targeted programmes, leveraging CRM platforms, and fostering collaboration that delivers measurable business results.…

Available to hire

With around four years of experience in channel and partner marketing, I contribute to AVEVA’s EMEA Partner Marketing efforts, driving partner growth through impactful initiatives. I’m passionate about empowering channel partners with targeted programmes, leveraging CRM platforms, and fostering collaboration that delivers measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

EMEA Partner Marketing Manager at AVEVA (Part of Schneider Electric)

July 1, 2023 - December 1, 2025

Own EMEA partner marketing strategy and execution across distributor, MSPs, VARs, OEMs, AWS, and Microsoft. Delivered 20% increase in partner-sourced pipeline; improved lead-to-revenue conversion by 15% by optimizing Marketo/Salesforce lifecycle tracking and performance reporting; orchestrated the co-marketing engine between AVEVA and Schneider Electric EMEA entities; launched AVEVA’s first MSP campaign driving €200k in new pipeline; increased regional partner engagement through data-led localisation and MDF optimisation.

Partner Marketing Manager at CDW

June 1, 2022 - July 1, 2023

Developed strategic partner marketing plans across consumer electronics, modern workplace and hybrid platform solutions; executed multi-channel campaigns; optimised MDF investment strategy; strengthened sales-marketing integration to improve campaign delivery and revenue impact.

Senior Marketing Executive at BJSS

December 1, 2020 - May 1, 2022

Acted as regional marketing lead across Europe, US, and Australia; delivered integrated campaigns driving increased regional brand awareness and lead generation; supported CMS migration and website optimisation; improved cross-functional collaboration to accelerate campaign delivery.

Marketing Account Manager at AKA North

January 1, 2019 - July 1, 2020

Led digital and offline strategy for Transport for Greater Manchester and DCMS venues; delivered full-funnel paid media campaigns across PPC, Display, Paid Social, Print, Outdoor, and Radio; developed and supported a small team to enhance acquisition strategy and cross-channel performance.

Content & Channel Executive at SMRS

May 1, 2017 - December 1, 2018

Executed integrated marketing campaigns from pitch to completion; delivered insight-driven presentations to inform optimisation decisions; managed online and offline media channels and oversaw media buying, budgeting, and margin control.

Paid Search Assistant at Dentsu Aegis Network

April 1, 2015 - May 1, 2017

Supported paid search and affiliates campaign management; assisted in keyword strategy, optimisation, reporting, and performance tracking; contributed to campaign improvements through data analysis and testing.