Aida Duran
I’m Aida Duran, a senior market research professional with 10+ years of experience leading qualitative and quantitative research projects across industries such as retail, automotive, FMCG, education, and tourism.
About
I’m Aida Duran, a senior market research professional with 10+ years of experience leading qualitative and quantitative research projects across industries such as retail, automotive, FMCG, education, and tourism. I specialize in consumer behavior analysis and turning complex data into clear, strategic recommendations that directly support business decision-making.
I enjoy taking projects end-to-end—from research design and methodology to analysis, storytelling, and executive-level reporting. I also collaborate closely with cross-functional teams and stakeholders, facilitate strategic workshops, and manage multiple concurrent projects while keeping timelines, analytical quality, and client satisfaction consistently on track.
- 15 years' experience
- Joined September 2026
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Retail
- Consumer Goods
- Education
- Travel & Hospitality
- Media & Entertainment
- Professional Services
- Other
Work experience· 7 roles
Lead 12+ end-to-end research projects (qualitative and quantitative) aligned with business objectives across multiple industries. Design research methodologies and frameworks, manage multiple concurrent projects (3+), and ensure timelines, analytical rigor, and client satisfaction. Analyze complex data to generate strategic, actionable insights that support business decisions, and deliver executive-level reports focused on decision-making. Facilitate workshops and strategic sessions with cross-functional teams (creative, commercial, and clients).
Lead 12+ qualitative and quantitative research projects annually, aligning research design and frameworks to business objectives. Manage multiple concurrent projects (3+), ensuring timelines, analytical quality, and client satisfaction. Analyze complex data and translate it into strategic, actionable insights to guide business decision-making. Develop and deliver executive-level reports focused on decision support, and facilitate workshops and strategic sessions with cross-functional teams (creative, commercial, and clients).
Developed marketing plans for product and brand launches and coordinated cross-functional teams to support campaign execution.
Education
Certifications and awards· 6
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