Traffic Lead / Project Manager at Ariff Akhir Productions

Led the development and execution of comprehensive project timelines, ensuring all deliverables aligned with strategic business objectives and were completed on time and within budget. Delegated and managed daily tasks across multidisciplinary creative teams and interdepartmental stakeholders, balancing workload, priorities, and individual strengths to maximize productivity. Served as the primary liaison between internal teams and clients, maintaining proactive communication, delivering detailed progress reports, managing feedback loops, and resolving potential issues before escalation. Oversaw the end-to-end project flow from inception to delivery, monitored performance metrics, and made dynamic adjustments to resources and timelines as project needs evolved. Maintained rigorous project documentation and digital job files for audit readiness and cross-functional access. Cultivated relationships with external freelancers, vendors, and contractors, negotiating scopes and ensuring qualit

Traffic Lead at Heroes of Digital (M) Sdn Bhd

Orchestrated the full lifecycle of project execution from brief intake to final delivery, coordinating timelines, deliverables, and stakeholder communications. Managed daily workflows across creative, digital, media, and account service teams to ensure brand consistency and timely launches. Trafficked advertising assets across digital display, paid social, programmatic, and traditional channels, ensuring accuracy and compliance. Served as central hub for intra- and client communications, enabling swift issue resolution and strategic alignment. Maintained a detailed trafficking system, monitored capacity, and prioritized resources; coordinated with freelancers and vendors to scale project needs. Regularly reported on milestones, resource allocation, and account health, delivering insights for forecasting and optimization. Oversaw ad material submissions and trafficking through third-party ad servers, QA checks to ensure assets met standards. Led production and campaign status meetings,

Traffic Lead at Axiata Digital Agency (M) Sdn Bhd

Coordinated campaigns from concept through delivery, ensuring alignment with client briefs, budgets, and deadlines. Monitored processes and proposed improvements; managed campaign resources, analyzed visitor data, and updated stakeholders. Facilitated cross-functional collaboration across creative, digital, media, and account teams to ensure brand consistency and timely launches. Trafficked assets and campaigns across channels, performed QA against platform specs, and ensured regulatory compliance. Generated strategic insights for forecasting, performance optimization, and resource planning. Led regular status meetings and reported on milestones, risks, and mitigation plans. Drove adoption of agile workflows and automation to streamline traffic operations and improve accuracy and turnaround times.

Digital Traffic Manager (South East Asia Market) at Lion & Lion Digital Agency

Oversaw project delivery across multiple client engagements, coordinating resources and team assignments; tracked studio timesheets; integrated Scrum and Agile practices into project workstreams. Led daily stand-ups with development, design, and client service teams; identified bottlenecks and implemented process improvements. Ensured timely delivery and alignment with client objectives, and maintained proactive communication with stakeholders. Documented work in timesheets and project files; sought opportunities to enhance efficiency and collaboration.

Freelance Copywriter / Translator / Recording Supervisor at Freelance

Created and edited copy aligned with client objectives and audience, collaborated with creative teams, and presented options for client feedback. Translated materials with attention to accuracy and cultural relevance. Managed client communications and adhered to tight deadlines. As Recording Supervisor, supervised voice talent sessions and ensured recording quality and delivery.

Office Manager / Personal Assistant at Purple Sounds Productions

Managed office systems, schedules, and correspondence for senior management. Organized meetings, research, and travel, while supporting business divisions in marketing initiatives. Acted as the manager’s deputy, making decisions and delegating work as needed.

Media Manager at Melium Sdn Bhd

Developed and implemented media strategies for high-end fashion brands. Coordinated media planning, budgeting, and advertising campaigns. Managed relationships with media outlets and secured premium deals.

Traffic Manager at OgilvyOne Worldwide Sdn Bhd

Managed incoming job flows, deadlines, and external freelancers. Prepared cost estimates and ensured proper billing processes were followed.

Traffic Coordinator at Saatchi & Saatchi Worldwide S.B

Coordinated internal job flows, outsourced freelancers, and tracked project costs. Managed deadlines and ensured timely completion of client deliverables.

Customer Service Executive / Media Buyer at Murad Hashim & Associates Sdn Bhd

Liaised between clients and internal departments to manage job flows. Oversaw media buying and ensured final artworks were ready for publication.