AN

Aida Nazreen Naharudin

Available to hire

I am Aida Nazreen Naharudin, a seasoned Traffic Lead and Project Manager with over 15 years in advertising, digital media, and production.

About

I am Aida Nazreen Naharudin, a seasoned Traffic Lead and Project Manager with over 15 years in advertising, digital media, and production. I excel at orchestrating cross-functional teams, streamlining processes, and delivering campaigns on time and on budget.

I thrive in fast-paced environments, embrace Agile methodologies, foster accountability and open communication, and enjoy turning complex briefs into actionable plans while maintaining strong client relationships and quality standards.

  • 28 years' experience
  • Joined December 2025

Skills· 1

Languages

  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Telecommunications
  • Retail

Work experience· 11 roles

Traffic Lead / Project Manager · Ariff Akhir ProductionsOct 2022 – Present · 4 yrs 2 mos

Led the development and execution of comprehensive project timelines, ensuring all deliverables aligned with strategic business objectives and were completed on time and within budget. Delegated and managed daily tasks across multidisciplinary creative teams and interdepartmental stakeholders, balancing workload, priorities, and individual strengths to maximize productivity. Served as the primary liaison between internal teams and clients, maintaining proactive communication, delivering detailed progress reports, managing feedback loops, and resolving potential issues before escalation. Oversaw the end-to-end project flow from inception to delivery, monitored performance metrics, and made dynamic adjustments to resources and timelines as project needs evolved. Maintained rigorous project documentation and digital job files for audit readiness and cross-functional access. Cultivated relationships with external freelancers, vendors, and contractors, negotiating scopes and ensuring qualit

Traffic Lead · Heroes of Digital (M) Sdn BhdSep 2021 – Dec 2022 · 1 yr 4 mos

Orchestrated the full lifecycle of project execution from brief intake to final delivery, coordinating timelines, deliverables, and stakeholder communications. Managed daily workflows across creative, digital, media, and account service teams to ensure brand consistency and timely launches. Trafficked advertising assets across digital display, paid social, programmatic, and traditional channels, ensuring accuracy and compliance. Served as central hub for intra- and client communications, enabling swift issue resolution and strategic alignment. Maintained a detailed trafficking system, monitored capacity, and prioritized resources; coordinated with freelancers and vendors to scale project needs. Regularly reported on milestones, resource allocation, and account health, delivering insights for forecasting and optimization. Oversaw ad material submissions and trafficking through third-party ad servers, QA checks to ensure assets met standards. Led production and campaign status meetings,

Traffic Lead · Axiata Digital Agency (M) Sdn BhdOct 2019 – Sep 2021 · 2 yrs

Coordinated campaigns from concept through delivery, ensuring alignment with client briefs, budgets, and deadlines. Monitored processes and proposed improvements; managed campaign resources, analyzed visitor data, and updated stakeholders. Facilitated cross-functional collaboration across creative, digital, media, and account teams to ensure brand consistency and timely launches. Trafficked assets and campaigns across channels, performed QA against platform specs, and ensured regulatory compliance. Generated strategic insights for forecasting, performance optimization, and resource planning. Led regular status meetings and reported on milestones, risks, and mitigation plans. Drove adoption of agile workflows and automation to streamline traffic operations and improve accuracy and turnaround times.

Digital Traffic Manager (South East Asia Market) · Lion & Lion Digital AgencyJan 2019 – Aug 2019 · 8 mos
Freelance Copywriter / Translator / Recording Supervisor · FreelanceJan 2011 – Jan 2019 · 8 yrs 1 mo
Office Manager / Personal Assistant · Purple Sounds ProductionsSep 2005 – Dec 2010 · 5 yrs 4 mos
Media Manager · Melium Sdn BhdNov 2004 – Sep 2005 · 11 mos
Traffic Manager · OgilvyOne Worldwide Sdn BhdFeb 2003 – Oct 2004 · 1 yr 9 mos

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