User Experience Designer with strong experience designing end to end journeys in complex, regulated environments. Skilled in turning intricate requirements into clear, intuitive, and accessible experiences that balance user needs with business goals. Experienced working within large organisations alongside product, engineering, research, and marketing teams, with a strong focus on adoption, trust, and delivery quality.

Aidan Cole

User Experience Designer with strong experience designing end to end journeys in complex, regulated environments. Skilled in turning intricate requirements into clear, intuitive, and accessible experiences that balance user needs with business goals. Experienced working within large organisations alongside product, engineering, research, and marketing teams, with a strong focus on adoption, trust, and delivery quality.

Available to hire

User Experience Designer with strong experience designing end to end journeys in complex, regulated environments. Skilled in turning intricate requirements into clear, intuitive, and accessible experiences that balance user needs with business goals. Experienced working within large organisations alongside product, engineering, research, and marketing teams, with a strong focus on adoption, trust, and delivery quality.

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Language

English
Fluent

Work Experience

Product Designer at Airtime Rewards
June 1, 2024 - Present
Designed and scaled Airtime Up, a premium Open Banking powered rewards experience within a large-scale consumer fintech product. Owned end-to-end journeys from onboarding to engagement and long-term retention, improved trust and clarity in complex flows, and helped scale Open Banking connections from 30k to 298k+. Contributed to growing the premium user base from 20k to 246k+ with 80%+ retention. Built and maintained a dedicated design system and visual identity within a central system, embedded in a multidisciplinary squad, collaborating daily with product, engineering, research, and marketing. Confidently presented to stakeholders, balancing business needs, technical constraints, and customer needs to deliver accessible experiences.
Web3.0 UX Designer at eBay
March 1, 2023 - January 1, 2024
Contributed to discovery, prototyping, and usability testing within a cross-functional agile team. Framed user problems using research insights and translated them into testable design solutions. Designed and iterated flows, wireframes, and prototypes based on research and data. Presented concepts and findings to stakeholders and facilitated team workshops. Supported the design of new features and experiences used by millions of users.

Education

BSc Visual Communication in Graphic Design at Birmingham City University
September 1, 2013 - August 31, 2016

Qualifications

BSc Visual Communication
September 1, 2013 - August 31, 2016

Industry Experience

Software & Internet, Financial Services, Media & Entertainment