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I’m a results-driven Internet Content and New Media professional with extensive experience managing web content, social media strategy, graphic design, and photography. I excel at building and maintaining engaging online presence across platforms, analyzing engagement metrics, and coordinating digital marketing initiatives. I’m comfortable working in both remote and collaborative environments, and I bring a hands-on approach to design, content creation, and cross-team collaboration to deliver compelling, accessible experiences for government and public-facing organizations. I’m passionate about turning ideas into visually appealing, information-rich digital content. My background spans government web content, marketing support, photography, and yoga instruction, allowing me to craft clear messaging and engaging visuals for diverse audiences while maintaining high standards of accessibility and user experience.…I’m a results-driven Internet Content and New Media professional with extensive experience managing web content, social media strategy, graphic design, and photography. I excel at building and maintaining engaging online presence across platforms, analyzing engagement metrics, and coordinating digital marketing initiatives. I’m comfortable working in both remote and collaborative environments, and I bring a hands-on approach to design, content creation, and cross-team collaboration to deliver compelling, accessible experiences for government and public-facing organizations. I’m passionate about turning ideas into visually appealing, information-rich digital content. My background spans government web content, marketing support, photography, and yoga instruction, allowing me to craft clear messaging and engaging visuals for diverse audiences while maintaining high standards of accessibility and user experience.

Aila K. Gardner

Photographer, Graphic Designer, Web Designer, +2

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I’m a results-driven Internet Content and New Media professional with extensive experience managing web content, social media strategy, graphic design, and photography. I excel at building and maintaining engaging online presence across platforms, analyzing engagement metrics, and coordinating digital marketing initiatives. I’m comfortable working in both remote and collaborative environments, and I bring a hands-on approach to design, content creation, and cross-team collaboration to deliver compelling, accessible experiences for government and public-facing organizations. I’m passionate about turning ideas into visually appealing, information-rich digital content. My background spans government web content, marketing support, photography, and yoga instruction, allowing me to craft clear messaging and engaging visuals for diverse audiences while maintaining high standards of accessibility and user experience.…I’m a results-driven Internet Content and New Media professional with extensive experience managing web content, social media strategy, graphic design, and photography. I excel at building and maintaining engaging online presence across platforms, analyzing engagement metrics, and coordinating digital marketing initiatives. I’m comfortable working in both remote and collaborative environments, and I bring a hands-on approach to design, content creation, and cross-team collaboration to deliver compelling, accessible experiences for government and public-facing organizations. I’m passionate about turning ideas into visually appealing, information-rich digital content. My background spans government web content, marketing support, photography, and yoga instruction, allowing me to craft clear messaging and engaging visuals for diverse audiences while maintaining high standards of accessibility and user experience.

Available to hire

I’m a results-driven Internet Content and New Media professional with extensive experience managing web content, social media strategy, graphic design, and photography. I excel at building and maintaining engaging online presence across platforms, analyzing engagement metrics, and coordinating digital marketing initiatives. I’m comfortable working in both remote and collaborative environments, and I bring a hands-on approach to design, content creation, and cross-team collaboration to deliver compelling, accessible experiences for government and public-facing organizations.

I’m passionate about turning ideas into visually appealing, information-rich digital content. My background spans government web content, marketing support, photography, and yoga instruction, allowing me to craft clear messaging and engaging visuals for diverse audiences while maintaining high standards of accessibility and user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Photo

Intermediate

WordPress

Intermediate

Work Experience

Internet Content and New Media Officer at Parks Canada, PEI National Park

January 1, 2023 - November 15, 2025

Updating and managing Parks Canada-PEI web content in accordance with Government of Canada web standards; Maintain existing website (Sitecore, HTML5 and CSS); Design, develop, and create information graphics for presentation, publication & social media; Photography of park areas, National Historic sites and events; Managing social media presence at Parks Canada events; Writing for web: social media & website(s); Collaborate with colleagues for social media and web content; Maintain and analyze website and social media analytics; Plan and develop social media plans and schedules/campaigns for upcoming and ongoing events for Parks Canada.

Primary Web Content Administrator and Marketing Assistant at Innovation PEI, Department of Economic Development and Tourism

January 1, 2023 - January 1, 2023

Web renewal project, renewal of provincial website to new content management system (Drupal). Reading, Proofing, re-writing of website content; Maintenance of existing website using a custom content management system, HTML5 and CSS style sheets; Design, develop, and create marketing materials both online and in print (Brochures, pamphlets, invites, magazine ads, newspaper ads, social media images and graphics); Collaborating directly with the Marketing Director as well as liaising with business development officers, trade and development officers, CEO, Deputy Minister, Minister, and communications department; On call photographer for Department of Economic Development and Tourism; Attending news releases, government events and maintaining social media; Building, designing, maintaining newsletters on behalf of the Minister of Economic Development and Tourism; Plan and develop social media campaigns and schedules for upcoming and ongoing events for Innovation PEI.

Yoga Instructor at Island Yoga (personal business)

January 1, 2013 - November 15, 2025

Teaching/guiding several styles of Hatha Yoga as well as Yin Yoga and Meditation.

Owner/Operator at Aila Gardner Photography

January 1, 2000 - November 15, 2025

Professional Photographer: Weddings, family portraits, grads, babies and children; Maintain records of business; Retouch images and manipulate digital images for creative affect; Design and create multimedia from websites to posters, flyers, business cards and logo design.

Bartender (Sergeant’s Mess) at Department of National Defence – Prince Edward Island Regiment

January 1, 2012 - January 1, 2012

Provide drinks, collect money, balance cash, inventory.

Ticket sales agent at Red Shores – Charlottetown, PE

January 1, 2010 - January 1, 2010

Ticket sales; Respond to customer inquiries/requests; Record and balance ticket sales.

HRMS People Soft Clerk (CR-3) at Department National Defence - Prince Edward Island Regiment

January 1, 2014 - January 1, 2014

Collecting, sorting, logging and distributing internal and external correspondence; Maintain current and accurate records of DND members; Data entry in HRMS People Soft; Prepare documents and memos; Administrative duties; Work with military personnel with strict confidentiality.

Courseware and Multi-media Developer at DND – AITA Training Centre (Online Learning/Courseware Development) CFB Gagetown, NB

January 1, 2009 - January 1, 2009

Design web templates; Maintain Government of Canada Web 2.0 standards; Design and create marketing materials; Develop web content according to standards and CSS; Develop eLearning content for online courseware; Software: Flash, Dreamweaver, HTML, DHTML, XML, CSS, Illustrator, ActionScript; Collaborate with personnel to develop online multimedia and remote learning courseware.

Graphic and Web Design at Crescent Studio

December 31, 2002 - December 31, 2002

Graphic and Web Design work.

Camera and film sales at Harvey’s Studio

January 1, 2000 - January 1, 2000

Camera and film sales; customer service.

Frame Quest at Moncton, NB

January 1, 1998 - January 1, 1998

Custom Framing

Office Assistant at Coffee Delivery Company

January 1, 1998 - January 1, 1998

General office duties and support.