Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Aimin Li, a bilingual communications and content specialist with experience in media storytelling, digital content production, and cross-functional client coordination. I excel at drafting press-ready narratives, briefing materials, and multi-platform content while managing high-pressure production timelines. I have a solid grasp of news cycles, cultural trends, audience behavior, and brand positioning, and I thrive in collaborating with internal teams, media contacts, and partners to deliver polished, strategically aligned communications.…I'm Aimin Li, a bilingual communications and content specialist with experience in media storytelling, digital content production, and cross-functional client coordination. I excel at drafting press-ready narratives, briefing materials, and multi-platform content while managing high-pressure production timelines. I have a solid grasp of news cycles, cultural trends, audience behavior, and brand positioning, and I thrive in collaborating with internal teams, media contacts, and partners to deliver polished, strategically aligned communications.

Aimin Li

Content Producer, Screenwriter, Content Creator, +6





I'm Aimin Li, a bilingual communications and content specialist with experience in media storytelling, digital content production, and cross-functional client coordination. I excel at drafting press-ready narratives, briefing materials, and multi-platform content while managing high-pressure production timelines. I have a solid grasp of news cycles, cultural trends, audience behavior, and brand positioning, and I thrive in collaborating with internal teams, media contacts, and partners to deliver polished, strategically aligned communications.…I'm Aimin Li, a bilingual communications and content specialist with experience in media storytelling, digital content production, and cross-functional client coordination. I excel at drafting press-ready narratives, briefing materials, and multi-platform content while managing high-pressure production timelines. I have a solid grasp of news cycles, cultural trends, audience behavior, and brand positioning, and I thrive in collaborating with internal teams, media contacts, and partners to deliver polished, strategically aligned communications.

Available to hire

I’m Aimin Li, a bilingual communications and content specialist with experience in media storytelling, digital content production, and cross-functional client coordination. I excel at drafting press-ready narratives, briefing materials, and multi-platform content while managing high-pressure production timelines.

I have a solid grasp of news cycles, cultural trends, audience behavior, and brand positioning, and I thrive in collaborating with internal teams, media contacts, and partners to deliver polished, strategically aligned communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Fluent

Work Experience

Program Coordinator/Producer (Full-time) at CCTV-2

June 1, 2023 - January 8, 2026

Led end-to-end planning and execution of multiple episodes, including a co-branded travel-special episode that integrated regional culture, food, and economy into a storytelling-driven promotional segment. Aligned program narrative with client branding goals, achieving the highest weekly viewership across the channel—50–60% higher than the average rating and top 3 in the show's history. Coordinated campaign calendars and production schedules, liaising with government agencies, brand partners, and internal teams to meet deadlines. Wrote episode narrations and collaborated with social media editors to adapt content across platforms with tone consistency. Reviewed and approved marketing assets, and partnered with local tourism boards on joint promotional content to expand visibility. Oversaw final project deliveries and applied performance insights to optimize workflows.

Marketing Intern at COL Media (China Literature Ltd. – U.S. Branch)

August 1, 2022 - August 1, 2022

Evaluated IPs for film/TV adaptation potential, analyzing structure, character, dialogue, and marketability. Proposed localized adaptation plans aligned with Western audience preferences and cultural nuances. Conducted competitive analysis of domestic and global entertainment IPs to assess market trends and forecast success potential.