Hi there, I’m Amanda Ingram, a PR & Partnerships professional based in Toronto, Ontario. I help brands grow visibility and customer experience through strategic partnerships, co-marketing campaigns, and influencer collaborations in the lifestyle and e-commerce space. I excel at relationship management, cultural trend integration, and cross-functional collaboration to deliver measurable business outcomes. I’m adept at negotiating contracts, enabling partners, and translating pop-culture insights into actionable strategies that boost brand visibility and ROI. I’m known for streamlining resources and turning briefs into concrete deliverables, while keeping campaigns on time and within budget.

Hi there, I’m Amanda Ingram, a PR & Partnerships professional based in Toronto, Ontario. I help brands grow visibility and customer experience through strategic partnerships, co-marketing campaigns, and influencer collaborations in the lifestyle and e-commerce space. I excel at relationship management, cultural trend integration, and cross-functional collaboration to deliver measurable business outcomes. I’m adept at negotiating contracts, enabling partners, and translating pop-culture insights into actionable strategies that boost brand visibility and ROI. I’m known for streamlining resources and turning briefs into concrete deliverables, while keeping campaigns on time and within budget.

Available to hire

Hi there, I’m Amanda Ingram, a PR & Partnerships professional based in Toronto, Ontario. I help brands grow visibility and customer experience through strategic partnerships, co-marketing campaigns, and influencer collaborations in the lifestyle and e-commerce space.

I excel at relationship management, cultural trend integration, and cross-functional collaboration to deliver measurable business outcomes. I’m adept at negotiating contracts, enabling partners, and translating pop-culture insights into actionable strategies that boost brand visibility and ROI. I’m known for streamlining resources and turning briefs into concrete deliverables, while keeping campaigns on time and within budget.

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Experience Level

Expert

Language

English
Fluent

Work Experience

PR Consultant at Freelance, Toronto
January 1, 2020 - January 1, 2023
Managed influencer outreach, PR coordination, and social media campaign support for small businesses. Developed and executed multi-platform social media campaigns that increased engagement by 35% and follower growth by 50% in three months. Spearheaded content calendar planning across Instagram, TikTok, and Facebook, improving content consistency and boosting average post reach by 30%. Managed all aspects of client communications, from brand messaging to crisis response, contributing to a 100% client satisfaction rate and multiple repeat contracts.
PR & Partnerships Coordinator at Mabel's Labels
January 1, 2023 - Present
Manage and grow a roster of 100+ micro and macro influencers across lifestyle, parenting, and wellness categories, supporting partnership negotiations and deliverable coordination. Develop and execute influencer campaign briefs, ensuring creative alignment with brand messaging and goals. Track and report influencer performance metrics to optimize future partnerships. Led end-to-end influencer campaigns across multiple platforms, resulting in a 35% increase in brand engagement. Scaled ambassador program from 30 to 100+ creators within one year. Negotiated partnerships that increased brand awareness by 40% YoY.
PR Consultant at Freelance
January 1, 2020 - January 1, 2023
Managed influencer outreach, PR coordination, and social media campaign support for small businesses. Developed and executed multi-platform social campaigns that increased engagement by 35% and follower growth by 50% in three months. Spearheaded content calendar planning across Instagram, TikTok, and Facebook, improving content consistency and boosting average post reach by 30%. Managed all aspects of client communications, from brand messaging to crisis response, contributing to a 100% client satisfaction rate and multiple repeat contracts.

Education

Certification at University of Toronto
January 1, 2020 - January 1, 2020
Bachelor of Arts (Honours) in Media and Communications at Brock University
January 1, 2014 - January 1, 2018
Certificate, Public Relations at University of Toronto
January 1, 2020 - January 15, 2026
Certificate, Digital Marketing & E-Commerce at Google
January 1, 2022 - January 15, 2026
BA Degree (Honours), Media and Communications at Brock University
January 1, 2014 - January 1, 2018
Certificate, Public Relations at University of Toronto
January 1, 2020 - January 1, 2020
Certificate, Digital Marketing & E-Commerce at Google
January 1, 2022 - January 1, 2022
BA (Honours), Media and Communications at Brock University
January 1, 2014 - January 1, 2018
Certificate, Public Relations at University of Toronto
January 1, 2020 - January 1, 2020

Qualifications

Public Relations Certificate
January 1, 2020 - January 1, 2020
Digital Marketing & E-Commerce Certificate
January 1, 2022 - January 1, 2022

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail