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Results-focused Paid Media Manager with 5+ years across performance marketing and paid social on Meta, TikTok, and Pinterest. Specialised in multi-channel campaign planning, audience segmentation, bid-strategy optimisation, and conversion-rate improvement, with a track record of turning data insights into scalable, revenue-driving strategies.…

Noor Ainis Sya Fiqa binti Soeip

Performance Marketer, Digital Marketer, Growth Marketer, +3

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Results-focused Paid Media Manager with 5+ years across performance marketing and paid social on Meta, TikTok, and Pinterest. Specialised in multi-channel campaign planning, audience segmentation, bid-strategy optimisation, and conversion-rate improvement, with a track record of turning data insights into scalable, revenue-driving strategies.…

Available to hire

Results-focused Paid Media Manager with 5+ years across performance marketing and paid social on Meta, TikTok, and
Pinterest. Specialised in multi-channel campaign planning, audience
segmentation, bid-strategy optimisation, and conversion-rate improvement, with a track record of turning data insights
into scalable, revenue-driving strategies.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Malay

Fluent

English

Fluent

French

Intermediate

Work Experience

Sr. Executive, Performance Media Specialist at EON Berhad

April 1, 2024 - May 1, 2025

Designed and executed performance marketing strategies across Meta platforms for six automotive brands, achieving a 213% increase in lead generation in H2 2024 vs H1 2024. Managed and optimized monthly paid media budgets up to RM100,000, and developed localized content and advertising frameworks to strengthen brand consistency and market relevance across multiple brands. Analyzed campaign performance and audience insights to identify optimization opportunities, improving lead quality and marketing effectiveness.

Paid Media Manager at Incubeta

June 1, 2025 - Present

Developed a full-funnel paid social strategy across Meta, TikTok, and Pinterest for leading retail and consumer brands in Australia and New Zealand, including Supercheap Auto, Macpac, Rebel, BCF, Churchill & Dwight. Managed and optimized monthly paid media budgets exceeding RM100,000; drove ROAS improvements and led end-to-end planning, testing, and optimization.

Digital Marketing Specialist at IBPO Group Berhad

May 1, 2023 - April 1, 2024

Produced competitive analysis reports to identify market gaps and inform digital marketing and promotional strategies. Designed and executed qualified financial lead-generation campaigns through targeted Meta ads. Partnered with sales teams to refine lead-tracking processes, boosting conversion rate by 10% and aligning marketing efforts with revenue goals.

Brand Lead (Deckly) at Info Trek Sdn Bhd

March 1, 2021 - October 1, 2021

Designed and executed integrated marketing campaigns for professional programs, driving enrollment growth through targeted audiences segmentation and multi-channel outreach. Crafted conversion-focused copy for social, ads, and landing pages; reduced bounce rate while maintaining a consistent brand voice. Collaborated with design teams on 20+ high-impact creatives and delivered weekly digital performance reports to the CEO.

Marketing Manager Protégé at Sime Darby Auto Performance (Porsche Malaysia)

October 1, 2020 - March 1, 2021

Monitored website performance via Google Analytics and managed inquiry response times for weekly and monthly reporting. Supported strategic marketing planning for individual car models, including virtual launches and Track Day experience events.

Pre-Sales Support (Creative Team) at UST Global

May 1, 2022 - February 28, 2023

Led end-to-end proposal development for 200+ IT bids; translated technical solutions into client value narratives and contributed to closed deals. Coordinated with sales and technical teams to ensure proposal compliance with client requirements, achieving an 89% approval rate. Pioneered a standardized bid-management process, reducing proposal turnaround time by 11%.