Anita Yadav

Founded and ran a streetwear brand in Ireland (established 2024) focusing on designs for 18-28-year-olds. Responsibilities included brand naming, artwork design for T-shirts and hoodies, creating mocks from mockups, building a website, marketing, sales, and packaging. I produced promotional videos, edited for mobile, desktop and wide screens, and used Photoshop, Illustrator, CLO, Premiere Pro, Lightroom, and After Effects. I organized a photoshoot with an Irish actor and designed all marketing materials (flyers, thank-you cards, business cards, collection/drop cards). I implemented a background system for posting on social media using trends and hashtags and ran Instagram ads to target the audience, helping build a following.

Started as a graphic designer and quickly expanded into social media manager, marketing manager, and administrative assistant. Designed graphics aligned to branding guidelines for social media, newsletters and blog posts; created animations for holidays and promotions; published posts on Instagram and LinkedIn; identified market trends and leveraged viral campaigns to boost engagement; established local presence by attending events, and expanded to UK/European presence by attending events in the UK and nearby countries; ran LinkedIn and Google ads with analytics; developed marketing strategies aligned with KPIs; briefly managed HR.