Available to hire
Hi, I’m Aisha Waseem, a versatile and detail-oriented content writer and communications specialist based in Melbourne. I have 8+ years of experience crafting compelling digital content across engineering, marketing, and eBooks, delivering clear, engaging messages that align with brand voice.
I excel at translating complex ideas into accessible language, collaborating cross-functionally, and meeting tight deadlines. I hold a Master’s in Writing and Literature from Deakin University and specialize in copywriting, content strategy, SEO writing, technical writing, and editing to boost audience engagement and organic reach.
Experience Level
Language
English
Fluent
Work Experience
Marketing & Communications Coordinator at Beca
October 1, 2024 - October 1, 2024Wrote compelling project case studies, internal comms, capability statements, and award submissions. Interviewed engineers, designers, and clients to gather and verify project insights for content accuracy. Translated complex engineering data into accessible narratives for stakeholders and the public. Developed video scripts and social media content for LinkedIn and YouTube campaigns. Established templates for communications adopted across various business units.
Freelance Writer & Content Specialist at Self-Employed
January 1, 2024 - November 21, 2025Collaborate with global clients on blog posts, email newsletters, SEO articles, and product copy. Edit and rewrite content to improve clarity, tone, and structure across various digital platforms. Tailor content strategies to client goals, improving engagement and organic reach.
Copywriter & Digital Marketing Coordinator at AEK Media
October 31, 2023 - August 28, 2025Wrote SEO website and blog content, supported email marketing campaigns, and managed CMS updates.
Copywriter & Digital Marketing Coordinator at AEK Media
October 1, 2023 - October 1, 2023Created SEO-optimized website content and blogs tailored to various business niches. Supported digital marketing initiatives, including CMS content uploads and email marketing. Conducted competitor research and keyword targeting to improve content performance.
Marketing & Communications Coordinator at Beca Ltd
October 1, 2023 - PresentWrote detailed technical project summaries for bid documents covering scope, value, challenges, technologies, and results. Authored public-facing project summaries for the company website by translating engineering data into accessible narratives. Conducted interviews with engineers, project managers, and clients to ensure content accuracy. Developed structured templates for internal communication and external capability statements adopted across teams. Scripted and storyboarded video content for LinkedIn and YouTube, including drafting interview questions and dialogue. Wrote and edited long-form award submissions, two of which won national awards for engineering innovation. Created internal communication materials and press releases aligned with brand tone and messaging. Followed company documentation style guides and used SharePoint for drafts, collaboration, and version control. Conducted industry and competitor research for thought leadership articles and infrastructure-focused rep
SEO Copywriter at Reform Digital
October 31, 2022 - August 28, 2025Produced client-facing blog content and newsletters and performed proofreading and editing tasks.
SEO Copywriter at Reform Digital
October 1, 2022 - October 1, 2022Produced high-quality, keyword-rich blog posts and newsletter content for client portfolios. Edited and proofread copy to maintain tone, grammar, and structure aligned with client brand guidelines. Monitored SEO metrics and adapted content strategies based on analytics insights.
Freelance Writer at Freelance (Fiverr)
July 31, 2022 - August 28, 2025Provided SEO articles, blog content, and editing support to various clients with a focus on quality and optimization.
Freelance Writer at Fiverr
July 1, 2022 - July 1, 2022Completed over 300 writing projects with a 5-star client satisfaction rating. Created SEO articles, blog posts, press releases, and product descriptions for global clients. Delivered engaging content under tight deadlines while maintaining high quality standards.
Senior eBook Writer at Salsoft Technologies
February 28, 2022 - August 28, 2025Delivered technical and non-fiction eBooks and mentored junior writers to improve content quality and efficiency.
Senior eBook Writer at Salsoft Technologies
February 1, 2022 - February 1, 2022Delivered full-length eBooks across niches including tech, business, and self-development. Mentored junior writers, provided feedback, and ensured consistency across projects. Researched and structured long-form content aligned with client expectations and market trends.
Digital Marketing and Content Contributor at SkyAroos, BRANDians, Kudocast Films
December 31, 2020 - August 28, 2025Contributed to blogs, emails, digital marketing copy, and visual content to support branding and engagement.
Education
Master of Arts (Writing and Literature) at Deakin University
January 1, 2022 - December 31, 2023Bachelor’s in Mass Communication & Media Studies at Bahria University
January 1, 2016 - December 31, 2020Diploma in Mental Health Studies (Psychology) at AMEDD School & Center
January 1, 2018 - August 28, 2025Master of Arts in Writing and Literature at Deakin University
January 1, 2022 - December 31, 2023Bachelor’s in Mass Communication & Media Studies at Bahria University
January 1, 2016 - December 31, 2020Diploma in Mental Health Studies (Psychology) at AMEDD School & Center
January 1, 2018 - December 31, 2018Qualifications
Diploma in Mental Health Studies (Psychology)
January 1, 2018 - August 28, 2025Diploma in Mental Health Studies (Psychology)
January 1, 2018 - December 31, 2018Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Real Estate & Construction, Education
Experience Level
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