I’m a digital marketer with 5 years of experience in different sectors like Gen AI, Digital Marketing, Operations Assistant, and Business Development roles. I’m confident in my ability to contribute effectively to your project. Website for reference: senzicare.com

AISWARYA RAPPAI

I’m a digital marketer with 5 years of experience in different sectors like Gen AI, Digital Marketing, Operations Assistant, and Business Development roles. I’m confident in my ability to contribute effectively to your project. Website for reference: senzicare.com

Available to hire

I’m a digital marketer with 5 years of experience in different sectors like Gen AI, Digital Marketing, Operations Assistant, and Business Development roles.
I’m confident in my ability to contribute effectively to your project.
Website for reference: senzicare.com

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Language

English
Fluent

Work Experience

Generative AI Annotator at COVALEN, Client - META
July 1, 2024 - Present
Annotating English and market language data according to predefined guidelines. Evaluating the quality of data resources and machine learning classifier outputs. Developing and maintaining guidelines for consistent classification and content organization. Analysing annotated data and providing insights on observed patterns. Researching new entity categories and suggesting best practices for data organization. Annotating and categorizing data to train generative AI models. Labelling various types of data to enhance their capabilities. Use d specialized tools and follow rigorous processes to ensure data accuracy and consistency, contributing to the continuous improvement of the models.
Digital Marketing Executive at ASTERIMA NUTRICARE, PVT LTD
February 1, 2022 - July 1, 2023
Managed organic search visibility for senziwash.com, resulting in a 30% boost in website traffic within three months. Led social media campaigns across channels, focusing on platforms like Facebook, Instagram, X, YouTube, and Pinterest. Accomplished a 20% improvement in click-through rates (CTRs) for paid advertising campaigns through strategic SEM initiatives. Blog engagement metrics showed a 40% increase in average time spent on the website. The visually appealing posters contributed to an 80% rise in user interactions on social media platforms. Executed a hashtag campaign on Instagram, resulting in a 75% increase in post engagement. Innovated a 50% growth in YouTube subscribers. New product launches led to a 25% month-over-month increase in sales. Implemented strategic ecommerce initiatives to 40% increase in online sales and a 20% reduction in cart abandonment rate. Developed a comprehensive Facebook advertising campaign resulting in a 40% increase in website traffic and a 25% boos
Operations Assistant at MRH DATA LINKING
September 1, 2020 - January 31, 2022
Provide exceptional customer service by greeting customers, assisting with inquiries, and offering product recommendations based on customers preferences and needs. Established a detailed ROI analysis framework; evaluated and refined CRM strategies; created and executed a KPI tracking system. Introduced and standardised new SOPs, enhancing operational efficiency by 40% and reducing average task completion time by 15%. Compiled detailed financial reports and presented quarterly findings to senior management, highlighting a 15% revenue increase. Streamlined supply chain processes to maintain sufficient stock levels, increasing on-time delivery rates by 18% while reducing excess inventory by 22%. Spearheaded strategic planning sessions aligning client objectives with innovative solutions; realized a 22% boost in client satisfaction and a 15% growth in quarterly revenue.
Business Development Executive at STROKX TECHNOLOGIES, PVT LTD
August 1, 2019 - August 31, 2020
Pioneered value-adding strategies to increase service profitability. Prepared campaign budgets with robust data analysis, adapting tactics for enhanced performance. Coached new staff to manage new projects, reducing project completion time by 20%. Updated business plans to reflect emerging trends and projections, ensuring flexibility. A/B testing on advertisements led to a 99% increase in ad conversion rates, translating to improved ROI. Systematically analysed competitor behaviours and adapted tactics, resulting in a 30% improvement in KPIs. Enhanced social media reach and engagement across platforms, with a 40% increase in followers. Client satisfaction surveys indicated a 90% satisfaction rate, supporting strong client relationships.

Education

Bachelor of Computer Engineering at Nirmala College of Engineering
August 1, 2015 - June 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Professional Services, Healthcare, Media & Entertainment