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I'm Aitana Yang, an international B2B marketing and brand communication professional with 8+ years of advertising experience across international agencies, including a leadership role as Group Head in Shanghai.\n\nCurrently based in Barcelona, I combine creative leadership, technical product communication and Asia–EU business coordination in the industrial valve sector. I excel at building brands, translating CN–EN–ES, coordinating suppliers and manufacturing partners, and delivering end-to-end campaigns in fast-paced environments.…I'm Aitana Yang, an international B2B marketing and brand communication professional with 8+ years of advertising experience across international agencies, including a leadership role as Group Head in Shanghai.\n\nCurrently based in Barcelona, I combine creative leadership, technical product communication and Asia–EU business coordination in the industrial valve sector. I excel at building brands, translating CN–EN–ES, coordinating suppliers and manufacturing partners, and delivering end-to-end campaigns in fast-paced environments.

Aitana Yang

Art Director, Designer, Graphic Designer, +2

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I'm Aitana Yang, an international B2B marketing and brand communication professional with 8+ years of advertising experience across international agencies, including a leadership role as Group Head in Shanghai.\n\nCurrently based in Barcelona, I combine creative leadership, technical product communication and Asia–EU business coordination in the industrial valve sector. I excel at building brands, translating CN–EN–ES, coordinating suppliers and manufacturing partners, and delivering end-to-end campaigns in fast-paced environments.…I'm Aitana Yang, an international B2B marketing and brand communication professional with 8+ years of advertising experience across international agencies, including a leadership role as Group Head in Shanghai.\n\nCurrently based in Barcelona, I combine creative leadership, technical product communication and Asia–EU business coordination in the industrial valve sector. I excel at building brands, translating CN–EN–ES, coordinating suppliers and manufacturing partners, and delivering end-to-end campaigns in fast-paced environments.

Available to hire

I’m Aitana Yang, an international B2B marketing and brand communication professional with 8+ years of advertising experience across international agencies, including a leadership role as Group Head in Shanghai.\n\nCurrently based in Barcelona, I combine creative leadership, technical product communication and Asia–EU business coordination in the industrial valve sector. I excel at building brands, translating CN–EN–ES, coordinating suppliers and manufacturing partners, and delivering end-to-end campaigns in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Advanced

English

Advanced

Chinese

Fluent

Korean

Advanced

Work Experience

Marketing Creative & Brand Communication Specialist at GRM — Industrial Valve

November 1, 2024 - Present

Lead brand visual strategy and end-to-end B2B marketing materials; drive brand upgrade, cross-functional collaboration, supplier and price negotiations, and CN–EN–ES translations; operate as a China–Europe communication bridge.

Art Director at VML — Shanghai

November 1, 2019 - July 1, 2020

Led creative development for industrial B2B campaigns, crafted brand visuals and marketing materials, and supported trade fairs while coordinating with cross-functional teams.

Junior Art Director at CARNIVO

November 1, 2018 - October 1, 2019

Contributed to concept development and art direction for advertising campaigns, assisting senior designers and maintaining brand consistency.

Designer at XMKT

August 1, 2016 - October 1, 2018

Designed brand assets and campaigns across digital and print channels, contributing to packaging, web, and marketing materials.

Intern at Ogilvy

February 1, 2016 - August 1, 2016

Supported the creative team with design tasks and campaign assets, gaining hands-on experience across multiple client briefs.

Marketing Creative & Brand Communication Specialist at GRM

November 1, 2024 - Present

Lead brand visual strategy and B2B marketing materials; support industrial brand upgrade; act as China–Europe communication bridge; translate CN–EN–ES; supplier & price negotiations; coordinate with manufacturing plants. Based in Barcelona.

Art Director at VML

November 1, 2019 - July 1, 2020

Art Director focused on branding and creative leadership for industrial clients in Shanghai.