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I’m a product designer with a graphic design soul. I started out in advertising and brand strategy, where I learned to think about people, positioning, and how design works in the real world. Over time, that naturally pulled me closer to product, first through brand and growth design, and eventually into end-to-end product experiences. The more I design, the more I see interface, brand, and messaging as part of the same experience. The way something works, looks, and communicates should all feel connected.…I’m a product designer with a graphic design soul. I started out in advertising and brand strategy, where I learned to think about people, positioning, and how design works in the real world. Over time, that naturally pulled me closer to product, first through brand and growth design, and eventually into end-to-end product experiences. The more I design, the more I see interface, brand, and messaging as part of the same experience. The way something works, looks, and communicates should all feel connected.

Aitana Barredo

Product Designer, Graphic Designer, Brand Designer, +4

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I’m a product designer with a graphic design soul. I started out in advertising and brand strategy, where I learned to think about people, positioning, and how design works in the real world. Over time, that naturally pulled me closer to product, first through brand and growth design, and eventually into end-to-end product experiences. The more I design, the more I see interface, brand, and messaging as part of the same experience. The way something works, looks, and communicates should all feel connected.…I’m a product designer with a graphic design soul. I started out in advertising and brand strategy, where I learned to think about people, positioning, and how design works in the real world. Over time, that naturally pulled me closer to product, first through brand and growth design, and eventually into end-to-end product experiences. The more I design, the more I see interface, brand, and messaging as part of the same experience. The way something works, looks, and communicates should all feel connected.

Available to hire

I’m a product designer with a graphic design soul. I started out in advertising and brand strategy, where I learned to think about people, positioning, and how design works in the real world. Over time, that naturally pulled me closer to product, first through brand and growth design, and eventually into end-to-end product experiences.

The more I design, the more I see interface, brand, and messaging as part of the same experience. The way something works, looks, and communicates should all feel connected.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

Work Experience

Freelance Product & Brand Designer at Self-employed

March 1, 2025 - Present

Designed end-to-end product experiences across web and mobile for consumer apps in wellness, music, and education; owned UX, UI, and brand systems; redesigned subscription, landing, and add-on flows to reduce friction at high-drop-off steps and shorten the path to conversion; shipped performance-driven assets for product, CRM, and paid acquisition; iterated based on campaign performance; used AI tools for image generation and prototyping to accelerate exploration; extended and maintained design systems to improve consistency and speed handoff; collaborated with Product Managers, engineers, and growth teams to align user needs with business goals.

Senior Creative & Content Manager at Blinkist

May 1, 2022 - March 31, 2025

Worked closely with product and growth teams to improve activation, retention, and messaging across the user journey; led research and creative testing to identify high-performing concepts, reduce churn, and inform product decisions; directed high-impact acquisition campaigns (e.g. Black Friday), contributing to user acquisition growth across 7+ markets; led a team of 10+ designers across product marketing, brand initiatives, and lifecycle campaigns; managed full lifecycle production: concept, art direction, execution, and quality control; coordinated SEO content strategy and production; facilitated cross-functional collaboration and alignment across design, product, and marketing.

Senior Graphic Designer at Blinkist

March 1, 2020 - May 31, 2022

Started as a freelance designer and transitioned into an in-house role; designed marketing assets, landing pages, and digital campaigns; contributed to brand consistency and visual evolution across platforms.