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Hi, I’m Ayushi Saha. I’m a Social Media and content Strategist with 6+ years of experience driving organic growth, brand equity, and revenue impact across D2C, fashion, lifestyle, B2B, and creator-led businesses. I specialize in scaling social platforms, building high-performing teams, and creating robust content systems that align with business goals. I love turning data into actionable strategies and partnering with founders to translate vision into measurable outcomes, optimizing cross-channel campaigns and community programs to elevate brand presence.…Hi, I’m Ayushi Saha. I’m a Social Media and content Strategist with 6+ years of experience driving organic growth, brand equity, and revenue impact across D2C, fashion, lifestyle, B2B, and creator-led businesses. I specialize in scaling social platforms, building high-performing teams, and creating robust content systems that align with business goals. I love turning data into actionable strategies and partnering with founders to translate vision into measurable outcomes, optimizing cross-channel campaigns and community programs to elevate brand presence.

Ayushi Saha

Social Media Manager, Marketing Strategist, Content Strategist, +2

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Hi, I’m Ayushi Saha. I’m a Social Media and content Strategist with 6+ years of experience driving organic growth, brand equity, and revenue impact across D2C, fashion, lifestyle, B2B, and creator-led businesses. I specialize in scaling social platforms, building high-performing teams, and creating robust content systems that align with business goals. I love turning data into actionable strategies and partnering with founders to translate vision into measurable outcomes, optimizing cross-channel campaigns and community programs to elevate brand presence.…Hi, I’m Ayushi Saha. I’m a Social Media and content Strategist with 6+ years of experience driving organic growth, brand equity, and revenue impact across D2C, fashion, lifestyle, B2B, and creator-led businesses. I specialize in scaling social platforms, building high-performing teams, and creating robust content systems that align with business goals. I love turning data into actionable strategies and partnering with founders to translate vision into measurable outcomes, optimizing cross-channel campaigns and community programs to elevate brand presence.

Available to hire

Hi, I’m Ayushi Saha. I’m a Social Media and content Strategist with 6+ years of experience driving organic growth, brand equity, and revenue impact across D2C, fashion, lifestyle, B2B, and creator-led businesses. I specialize in scaling social platforms, building high-performing teams, and creating robust content systems that align with business goals.

I love turning data into actionable strategies and partnering with founders to translate vision into measurable outcomes, optimizing cross-channel campaigns and community programs to elevate brand presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Manager and Strategist at Ethnic Elements

November 1, 2025 - Present

Led end-to-end brand strategy and communications for Ethnic Elements, Bangalore. Drove alignment between founder vision, product goals, and customer perception across digital platforms. Managed Instagram, Pinterest, and Founder’s LinkedIn to build brand authority and founder-led storytelling. Led a 2-person team (Social Media Executive, Video Editor) to ensure consistent, high-quality execution. Designed content architecture and storytelling frameworks to highlight artisan, value, and product identity.

Social Media Manager Freelancer at Verve Management

January 1, 2025 - July 1, 2025

Managed LinkedIn as the primary growth channel for a global B2B summit organizer; supported Twitter & Instagram. Built thought-leadership and event content, growing LinkedIn followers from 2K to 5K (+150%). Increased Twitter impressions from 10K to 30K (+200%). Executed pre-summit campaigns driving 500 registrations (+150%) and 2,000 click-throughs (+180%). Led live event coverage, generating 8,000 engagements and 1,200 hashtag mentions.

Social Media Manager Freelancer at Bookchor

October 1, 2024 - January 1, 2025

Revived a dormant Instagram account, scaling reach from 59.1K to 2.5M users in 30 days (+4,130%). Increased engaged accounts from 1,560 to 6,200 (+297%), driving 17,991 reach. Partnered with PR teams on the 'Lock The Box' Book Fest (Mumbai), generating 150K impressions and 8,000 engagements. Executed high-frequency content calendars (45 posts + 30 stories), improving CTR by 35%.

Cabin Crew at Qatar Airways

August 1, 2023 - September 1, 2024

Represented a global premium brand in a fast-paced, multi-cultural environment, delivering consistent customer experiences. Handled high-pressure communications, conformance to safety and brand protocols, and customer service while adhering to stringent guidelines. Strengthened interpersonal, crisis-handling, and stakeholder communication skills applicable to leadership roles.

Social Media Executive at Yash Raj Sharma Casting

July 1, 2020 - June 1, 2023

In Mumbai, managed social media presence for casting and entertainment projects. Increased monthly content reach by 150% through story-led content pillars; doubled engagement rate from 2% to 4%. Launched the #YRBehindTheScenes UGC campaign generating 1,200 user posts and 8,500 hashtag uses. Optimized lead-generation sign-ups and audience engagement.

Social Media Manager Freelancer at Early Career - Personal Brands & Influencers

March 1, 2019 - June 1, 2020

Empowered 5 creators to amplify their unique voice, growing followers from 10K to 25K (+150%) in 6 months. Crafted tailored content calendars and narrative-driven frameworks driving ~5K monthly engagements. Secured high-value brand partnerships through strategic negotiations and designed targeted hashtag and community strategies that boosted engagement from 3% to 7%. Analyzed insights via Sprout Social to optimize reach.