Available to hire
I am a dynamic Social Media Manager with over 3 years of experience in content creation, brand management, and influencer marketing. I have successfully managed multiple clients simultaneously across top marketing agencies, developing strategic content plans and executing campaigns that drive engagement, awareness, and conversions.
I pride myself on my creative storytelling, keen eye for trends, and data-driven approach, specializing in the beauty, education, media, and service sectors. Collaboration with design and video teams is one of my strengths, ensuring high-quality content that resonates with audiences and increases brand exposure.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Social Media Manager at Salty International
January 1, 2025 - PresentManaged social media presence across Instagram, Facebook, and TikTok. Created seasonal content calendars and strategic campaigns. Led influencer collaborations and content partnerships. Increased Instagram reach by 70% through creative campaigns. Wrote compelling captions, storytelling posts, and product promotions to enhance engagement. Planned and scheduled content using different platforms. Engaged with audiences through comments, direct messages, and online communities. Conducted competitor research and trend analysis to refine content strategies. Analyzed key performance metrics and provided insights for improvement. Worked closely with graphic designers and video editors to produce high quality content.
Social Media Manager at Volnite
January 1, 2025 - PresentPlanned and executed LinkedIn-first digital strategy for SaaS audience. Led launch campaigns and internal alignment on messaging. Supervised creative assets for paid and organic content. Managed more than 5 clients. Engaged with audiences through comments, direct messages, and online communities. Conducted competitor research and trend analysis to refine content strategies. Analyzed key performance metrics and provided insights for improvement. Worked closely with graphic designers and video editors to produce high quality content. Suggested and implemented influencer collaborations to increase brand exposure for clients. Wrote compelling captions, storytelling posts, and product promotions to enhance engagement. Planned and scheduled content using different platforms.
Social Media Expert at GKHair Professional
January 1, 2025 - July 28, 2025Handled complete social media management for 11 different countries for a beauty brand. Boosted brand engagement and sales through organic strategy. Built influencer relations and customer engagement pipelines. Engaged with audiences through comments, direct messages, and online communities. Conducted competitor research and trend analysis to refine content strategies. Analyzed key performance metrics and provided insights for improvement. Worked closely with graphic designers and video editors to produce high quality content. Suggested and implemented influencer collaborations to increase brand exposure for clients. Wrote compelling captions, storytelling posts, and product promotions to enhance engagement. Planned and scheduled content using different platforms.
Social Media Expert at Xoom Plus
December 31, 2024 - July 28, 2025Managed over 5 clients from different sectors. Created brand-aligned social media calendars and campaigns. Delivered performance reports with strategic optimizations. Engaged with audiences through comments, direct messages, and online communities. Conducted competitor research and trend analysis to refine content strategies. Analyzed key performance metrics and provided insights for improvement. Worked closely with graphic designers and video editors to produce high quality content. Suggested and implemented influencer collaborations to increase brand exposure for clients. Wrote compelling captions, storytelling posts, and product promotions to enhance engagement. Planned and scheduled content using different platforms.
Social Media Manager at BritishMuslim Television (BMTV)
January 1, 2024 - July 28, 2025Enhanced online community engagement through interactive content. Produced culturally resonant posts and live content. Collaborated with on-air teams for social integration. Engaged with audiences through comments, direct messages, and online communities. Conducted competitor research and trend analysis to refine content strategies. Analyzed key performance metrics and provided insights for improvement. Worked closely with graphic designers and video editors to produce high quality content. Suggested and implemented influencer collaborations to increase brand exposure for clients. Wrote compelling captions, storytelling posts, and product promotions to enhance engagement. Planned and scheduled content using different platforms.
Education
M.Sc. Economics at University of the Punjab, Lahore
January 1, 2020 - December 31, 2022B.Sc. Economics, Statistics & Computer Science at University of the Punjab, Lahore
January 1, 2018 - December 31, 2020Qualifications
Social Media Marketing / SEO
January 1, 2020 - December 31, 2020Industry Experience
Media & Entertainment, Education, Consumer Goods, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Intermediate
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