Ajay Lalbeharie

Available to hire

Having studied and been exposed to the design and photographic world, I know I am suitably qualified for the job.

About

Having studied and been exposed to the design and photographic world, I know I am suitably qualified for the job. My design experience spans a design agency, the print industry, a local newspaper, and freelance work, contributing versatility across the industry. I am a firm believer in continuous self-improvement, and I am currently advancing my photography and high-end retouching skills.

I am committed to delivering quality work from concept to print or digital output, and I enjoy liaising with clients to understand their needs. I also value ongoing learning and development.

  • Joined May 2026

Languages

  • EnglishAdvanced
  • AfrikaansAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services

Projects · 7

Gia Construction is a business run by a young couple. When
they had approached me with the branding of their business,
they had wanted their youth and fresh approach to be reflected
in their branding.

A three colour corporate colour palette was chosen by them and
I was pretty much given carte blanche on this project. I decided
to give the logo and subsequently, the business collateral a very
modern and clean look. The logo is made up of the initials of the
business name, modified to resemble a three dimensional
drawing of a building. A flat, minimalist look was employed in the
business collateral to give the logo prominence.

  • Graphic Designer

This is a logo design for Thonya Media House, they operate in
the music field and provide recording facilities to artists. The
brief was to design a modern, colourful logo that referenced
music in a subtle way.

Using this information I created a logo that on first glance looks
somewhat abstract. In reality, I created a stylised version of a
audio equaliser that allows you to make changes of the various
frequency bands in music. I also used a multi-colour scheme
that starts out from a very dark blue and ends in a rich yellow to
give the logo impact and add some movement. The fonts used
are modern, highly legible and have a custom spacing to further
increase legibility.

  • Graphic Designer

Tiger Cookware is a manufacturing based business whose
products can be found all over Southern Africa.
I was approached to design the packaging that some of their
cookware is transported in. The brief was to create a clean,
modern design that allowed the product photography and logo
to stand out. With this in mind, I kept to a very neutral palette,
employing mostly shades of grey and white. The only place
other that the logo and photography that has a significant pop of
colour is the name of that particular set of pots.
Two sides needed to be designed as the design repeats itself.

  • Graphic Designer
  • Packaging Designer

Farmhouse Lodge is located in the quaint town of Newcastle,
South Africa. It’s located on the outskirts in a farming district.

The owners had approached me to redesign their existing
website, something they had done themselves. They wanted a
classy design, that would last them a long time and would be
easy for them to update on their own. They has also wanted the
photographs of their establishment to take centre stage.

The colour palette employed is grey, black and a light shade of
blue, which gives it a very relaxed classy feel, exactly the way
this establishment feels when you are there.

  • Graphic Designer
  • Web Designer

These photographs were created for a local model to add to her portfolio. She required fashion portrait photography to update her portfolio and it was shot outdoors, using both high powered flash and natural light.

  • Photographer
  • Photoshop Editor

This is a another personal project for my photography business.
In this instance I wanted a more luxurious, upmarket feel for the
business. Keeping that in mind I designed the logo along the
lines of a fashion logo. I used the actual signature that I sign my
prints as the logo itself.
This particular business was created to offer photographic
services for mainly women. I wanted to create photography that
would uplift women and help them fall in love with themselves.
The colour palette was intentionally kept to black and white with
shades of grey, in order to give it a more upmarket, classy feel.

Fliber is a wireless internet service provider that operates in
Newcastle, South Africa. When they had approached me to do
some design work for them, they already had a logo designed
but were not happy with the design of the rest of their business
collateral.
Through various meetings, it was decided that we should have
a clean, modern and minimalist look with flat colour that
deviated little from their corporate colours.

  • Graphic Designer

Work experience· 6 roles

Freelance Graphic Designer and Photographer · Studio on 53 – Self EmployedApr 2012 – Present · 14 yrs 8 mos

All design related work, both print and web related, laying out of basic websites, photography, retouching.

Freelance Graphic Designer and Photographer · T4 Design – Self EmployedAug 2003 – Apr 2012 · 8 yrs 9 mos

All design related work, both print and web related, laying out of basic websites, photography (from 2006 onwards), retouching (from 2006 onwards).

Graphic Designer · The Paper House (Newcastle)Apr 2002 – Jul 2003 · 1 yr 4 mos

Design and layout of all print related work, conceptualisation, continuous stationery, some large format work, etc.

Graphic Designer · The Newcastle Mirror (Newcastle)Oct 1999 – Mar 2000 · 6 mos
Graphic Designer · The Print Inn (Newcastle)Oct 1999 – Mar 2002 · 2 yrs 6 mos
Graphic Designer · Deer Graphics (Midrand)Sep 1999 – Present · 27 yrs 3 mos

Education

National Diploma: Graphic Design · Technikon Pretoria (Tswane University of Technology)2030 – 1998

Certifications and awards

Senior Certificate (Matric Exemption)2030 – 1993
Senior Certificate (Matric Exemption)2030 – 1993
National Diploma: Graphic Design2030 – 1998

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