Digital & Go-to-Market Manager at ACS Labs, Australian Computer Society

Develop and own the quarterly and annual marketing strategy roadmap; lead end-to-end integrated digital campaigns across channels; conceptualise and produce high-quality visual content with consistent brand identity; govern digital assets and templates; deliver regular KPI-based performance reports; collaborate with stakeholders to translate goals into compelling content; mentor team members to ensure output quality and strategic alignment.

Digital & Social Media Specialist at ACS Labs, Australian Computer Society

Developed and executed digital marketing strategies to grow brand visibility and drive engagement; created and managed the annual social media content calendar; managed email marketing; captured and produced photo/video content for events and short-form storytelling; supported GTM execution for new digital products and services; fostered online community growth.

Marketing & Events Coordinator at Australian Computer Society (ACS Victoria Branch)

Developed and managed quarterly and annual marketing plans; conducted market research to identify trends; designed assets for email, web, and social; planned and executed event marketing; tracked performance across email, social, website, and events; provided insights to optimise results; supported PR planning and brand communications.

Marketing Consultant (Contract) at HeadUp Labs

Conducted health tech industry analysis and developed acquisition and retention marketing strategy; presented findings to CEO/COO; received positive feedback on strategic quality and presentation.

Marketing Coordinator (Volunteer) at Womendeavour

Devised a social media growth strategy and launched the WomenOfUniMelb campaign, generating an 86% increase in audience engagement.

Marketing Officer at Fresh Capital

Audited existing digital marketing strategy and identified opportunities for content improvement; developed and executed a content strategy, achieving a 120% increase in online reach and a 60% uplift in engagement.

Peer Mentor (Volunteer) at MBS Student Association, University of Melbourne

Supported new postgraduate students with navigating university life, cultural adjustment, and networking; conducted structured weekly mentoring sessions.