Akanksha

As a Senior Designer at Weber Shandwick, I transitioned from a print-focused background to a digital-first role, leading B2B campaign creatives for clients such as Novartis, IBM, SANY, Snapchat, South Africa Tourism, Mobil. I created end-to-end digital collaterals, campaign graphics, and brand identity systems that balanced strategy with refined aesthetics. I contributed to winning new business through strong brand thinking and storytelling, mentored junior designers, and helped shape a cohesive creative team. My work spanned LinkedIn, social, and internal platforms across tech, energy, tourism, and communication sectors - always ensuring consistent, impactful, brand-aligned results.