Available to hire
Hi, I’m Akanksha Singh, a digital / social media marketing specialist based in Abu Dhabi with 5 years of hands-on experience spearheading cross‑platform campaigns, content calendars, and growth initiatives. I’ve driven brand awareness, audience growth, and online sales across Meta and Google ads, influencer partnerships, and seasonal campaigns.
I’m proficient with Meta Ads, Google Ads, Google Analytics, Hootsuite, Canva, and GenAI tools, and I enjoy training teams to adopt AI‑driven workflows. I’m passionate about local SEO, brand partnerships, and creating content that resonates with audiences while supporting sustainability and brand voice.
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
Beginner
Language
English
Fluent
Hindi
Fluent
Work Experience
Digital Marketing Specialist at Universal Trading Company LLC
February 1, 2023 - PresentExecuted and optimized Meta and Google Ads for Premium Kitchen, boosting leads and achieving a 10% rise in conversions, reach, and ROI — amplified through influencer marketing. Drove 20% follower growth through strategic content planning, platform management, and engagement. Developed campaign content for seasonal events and brand partnerships, aligned with brand voice. Enhanced local SEO by optimizing Google My Business Profile, including showroom listing and map placement. Led in-house training on GenAI tools (ChatGPT, Gemini), adopted across departments and supported an award-winning sustainability project.
Digital Media/Content Creator - Planner Specialist at Run With Films
January 1, 2022 - December 1, 2022Planned and created platform-specific content with effective copywriting and visuals, driving a 15% increase in engagement across Facebook, Instagram, LinkedIn, and Twitter. Collaborated on social media strategies including scriptwriting, content development and creative product videos for digital campaigns, contributing to a 10% growth in audience reach.
Social Media Specialist at The Kettle Corner Restaurant
February 1, 2020 - April 1, 2020Restructured social media platforms with brand-focused content and a 3-month calendar, boosting followers by 66% using Canva and Meta Business Suite. Created engaging video and image content using CapCut and Canva, leveraging Meta Insights to boost audience engagement — resulting in a 25% increase in reach.
Social Media Specialist at Bridgestellar Media
March 1, 2018 - April 1, 2019Executed social media audits for 50+ prospects with a 25% conversion rate, managing end-to-end client acquisition. Led campaign ideation and content planning, collaborating with animation, video, and photo teams to deliver high-impact content — resulting in improved client satisfaction, faster turnaround times, and a notable uplift in campaign performance. Boosted marketing reach by managing ad publishing through tools like Hootsuite and Buffer across multiple platforms.
Digital Media | Content Creator - Planner Specialist at Run With Films
January 1, 2022 - December 31, 2022Planned and created platform-specific content with effective copywriting and visuals, driving a 15% increase in engagement across Facebook, Instagram, LinkedIn, and Twitter. Collaborated on social media strategies including scriptwriting, content development and creative product videos for digital campaigns, contributing to a 10% growth in audience reach.
Education
Master: Fashion Marketing at Pearl Academy of Fashion, New Delhi
January 1, 2008 - January 1, 2010BA Fashion Designing & Technology at MAHE -Manipal, Dubai
January 1, 2005 - January 1, 2008Major In Literature at International School Of Choueifat, Abu Dhabi
January 1, 2004 - December 21, 2025Master of Fashion Marketing at Pearl Academy of Fashion, New Delhi
January 1, 2008 - January 1, 2010Bachelor of Arts in Fashion Designing & Technology at MAHE - Manipal, Dubai
January 1, 2005 - January 1, 2008Major in Literature at International School Of Choueifat, Abu Dhabi
January 1, 2004 - January 1, 2004Qualifications
Advance Online Degree Digital Marketing - 4+ Months
March 1, 2022 - August 1, 2022Advance Online Degree Digital Marketing - 4+ Months
March 1, 2022 - August 1, 2022Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality, Education
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
Beginner
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