I took a 3-minute YouTube install video for a camp kitchen box and cut it into a 38-second vertical reel for Instagram, TikTok and YouTube Shorts. What I did: • Hook in the first 3 seconds with a hero shot and bold on-screen text • Picked the strongest moments and cut the dead time • Word-by-word synced captions • Step-by-step labels for the install part, sped up 2x • Sound design: whooshes on cuts, pops on text • Warm color grade and voice cleanup • Clean end card with the product name This was a spec/concept edit made from the brand’s public footage, to show how a long tutorial can become a scroll-stopping reel.
- Graphic Designer
- Social Media Freelancer
- Social Media Manager


