I’m a performance-focused media buyer with hands-on experience managing multi-platform campaigns across Meta, Google, TikTok, and CTV. I test and optimize to drive ROI and scale growth, translating data into actionable insights and clear recommendations for executives. I enjoy shaping audience journeys and aligning creative with user behavior signals to maximize impact. I’ve built and led full-funnel campaigns for donations, app installs, and merchandise across digital and live event channels, growing audiences and revenue while staying within budgets. I combine data analysis with creative testing to improve funnel performance, landing page experiences, and price point optimization, and I thrive in cross-functional collaboration to hit ambitious targets.…I’m a performance-focused media buyer with hands-on experience managing multi-platform campaigns across Meta, Google, TikTok, and CTV. I test and optimize to drive ROI and scale growth, translating data into actionable insights and clear recommendations for executives. I enjoy shaping audience journeys and aligning creative with user behavior signals to maximize impact. I’ve built and led full-funnel campaigns for donations, app installs, and merchandise across digital and live event channels, growing audiences and revenue while staying within budgets. I combine data analysis with creative testing to improve funnel performance, landing page experiences, and price point optimization, and I thrive in cross-functional collaboration to hit ambitious targets.WWWW…