I am an Experienced Senior Product Designer with 6+ years in crafting intuitive, user-centered designs for mobile and web platforms. I leverage data and user insights to drive design decisions, with a proven track record of boosting user engagement by 30%. I actively explore AI-powered tools to accelerate the design process, improve handoff, and enhance cross-functional collaboration. I have led initiatives across multi-squad teams, maintained design systems, and served as a design lead, aligning stakeholders across engineering, product, and business.

Akie Yap

I am an Experienced Senior Product Designer with 6+ years in crafting intuitive, user-centered designs for mobile and web platforms. I leverage data and user insights to drive design decisions, with a proven track record of boosting user engagement by 30%. I actively explore AI-powered tools to accelerate the design process, improve handoff, and enhance cross-functional collaboration. I have led initiatives across multi-squad teams, maintained design systems, and served as a design lead, aligning stakeholders across engineering, product, and business.

Available to hire

I am an Experienced Senior Product Designer with 6+ years in crafting intuitive, user-centered designs for mobile and web platforms. I leverage data and user insights to drive design decisions, with a proven track record of boosting user engagement by 30%.

I actively explore AI-powered tools to accelerate the design process, improve handoff, and enhance cross-functional collaboration. I have led initiatives across multi-squad teams, maintained design systems, and served as a design lead, aligning stakeholders across engineering, product, and business.

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Language

Work Experience

Senior Product Designer at 4x Software Sdn Bhd (Deriv.com)
August 1, 2019 - October 30, 2025
Led UX and UI design for the Wallet feature (launching June 2024) from concept to high-fidelity prototypes. Redesigned the Bot Trading Platform, increasing user engagement by 30% and reducing support tickets by 25%. Collaborated with multi-squad teams to deliver user flows, wireframes, mockups, and prototypes for web and mobile. Maintained and evolved the design system and style guide to ensure visual and functional consistency across products. Served as design lead on key initiatives, aligning stakeholders across engineering, product, and business. Applied user feedback, analytics, and A/B testing results to drive iterative improvements. Explored AI-powered tools to speed up design and improve handoff (Locofy, Builder.io, UX Pilot, Lovable, Figma Make, Stitch, Galileo, Visily).
Senior Graphic Designer (SEA) at Aecom Perunding S/B
July 1, 2019 - July 1, 2019
Senior Graphic Designer (SEA) responsible for client-facing design across the Southeast Asia region; produced print and electronic promotional materials, branding, brochures, posters, and web assets.

Education

Diploma in Graphic Design at Dasein Academy of Art
January 1, 2004 - January 1, 2007

Qualifications

Diploma in Graphic Design
January 1, 2004 - January 1, 2007

Industry Experience

Software & Internet, Media & Entertainment, Professional Services