Skills
Experience Level
Language
English
Fluent
Work Experience
Manager - E-commerce & Retail Marketing at Regal Group
January 1, 2025 - November 1, 2025Directed the digital transformation of a 14-store retail network by integrating offline customer journeys with digital funnels; led a 7-member cross-functional Growth Engine; achieved 106% YoY Shopify GMV growth; translated customer insights into high-performing ad and storytelling frameworks; directed a ~120K monthly performance marketing budget across Meta, Google, and TikTok; built a single-source-of-truth BI dashboard integrating Amazon Retail Analytics with ERP to drive real-time inventory and pricing decisions.
Independent Consultant | E-commerce & Digital Marketing Global Director at Self-Employed
October 1, 2021 - January 1, 2025Owned full P&L for 6 marketplace-led brands generating USD 60M+ annually, including Simple Home, Matcha Moments, Naturlī, Franui, Bodyotics, Hattek, and others; built and scaled omnichannel marketing strategies across 7+ regions; established BI dashboards integrating Amazon Retail Analytics, Shopify, and ERP to drive pricing and inventory decisions; led a cross-functional Growth Engine team reporting to the CEO.
Senior Global E-commerce Manager at Peora Fashions Pvt Ltd
September 1, 2020 - March 1, 2023Luxury fashion and fine jewelry; owned global e-commerce revenues of USD 8M+ annually across US, Canada, UK, Europe, Australia, Singapore, UAE, and India; led a team of 18 across operations, marketplace management, advertising, creative, and analytics; delivered 72% YoY revenue growth; managed USD 1.2M annual Amazon + DTC budget; improved contribution margin and built growth systems; integrated Amazon + Shopify growth systems to unify brand positioning and profitability; executed trade marketing across 32 stores and contributed to omnichannel uplift.
E-commerce & Marketing Consultant at Virtail LLC
September 1, 2018 - March 1, 2020Led luxury MF CG beauty and wellness brands (Viv0 Ver Levi, Hers, Oro Gold, Venofye, Vino, etc.); expanded from scratch to US markets; achieved 3x YoY growth; developed and executed marketplace growth strategies; site migration to Shopify driving UX and conversion improvements; managed CRM, content, and multi-channel campaigns across global marketplaces.
Sr. Global E-commerce Manager at VirTail LLC
September 1, 2020 - March 1, 2023Led global e-commerce initiatives for multiple luxury brands; delivered sustained revenue growth through omnichannel strategies and marketplace optimization.
Visiting Professor at Dwarkadas J. Sanghvi Engineering College
July 1, 2017 - November 1, 2017Taught communications skills and business ethics to engineering students.
Content Marketing at WeddingSutra.com
June 1, 2012 - December 1, 2014Managed social media and content for weddings and lifestyle; developed multi-platform content; built audience; collaborated with editorial teams; maintained content calendars.
Content Marketing at Store India
January 1, 2013 - December 1, 2016Content creation and social media management for e-commerce platforms; multi-channel campaigns.
Content Marketing at DigitalF5
January 1, 2014 - May 1, 2017Content strategy for online and digital publications; SEO-focused content development; cross-platform distribution.
Independent Consultant - E-commerce and Digital Marketing Global Director at Independent / Self-Employed
October 1, 2021 - January 31, 2025Owned full P&L for 6 marketplace-led brands generating USD 60M+ annually across US, UK, EU, Canada, and other marketplaces including Amazon, Target, Walmart, Overstock, eBay, Etsy. Led international marketplace expansion across 7+ regions (North America, Europe, GCC, APAC, Australia). Built end-to-end BI dashboards integrating Amazon Retail Analytics with Shopify and internal ERP to drive real-time inventory and pricing decisions. Led a 7-member cross-functional Growth Engine (editor, content, social, digital marketing managers) reporting to the CEO to deliver enterprise-level KPIs.
Visiting Professor at Dwarkadas J. S. Anghvi Engineering College
July 1, 2017 - November 30, 2017Taught communications skills and business ethics to engineering students.
Content Marketing at Weddingsutra.com, Store India, DigitalF5, Just Another Magazine, What's On India - Nielsen, NDTV Good Times
June 1, 2012 - May 31, 2017Managed social media and content creation for multiple platforms; developed content strategies for global e-commerce platforms; produced, edited, and optimized online content; implemented SEO-focused content to improve rankings and site traffic.
Education
Master of Business Administration (MBA) at Indian Institute of Management, Kozhikode (IIM-K)
January 11, 2030 - March 19, 2026Master's in English Literature at University of Mumbai
January 11, 2030 - March 19, 2026Bachelor's in Mass Media - Advertising at University of Mumbai
January 11, 2030 - March 19, 2026Master of Business Administration (MBA) at Indian Institute of Management Kozhikode (IIM-K)
January 11, 2030 - March 21, 2026Masters in English Literature at University of Mumbai
January 11, 2030 - March 21, 2026Bachelors in Mass Media - Advertising at University of Mumbai
January 11, 2030 - March 21, 2026Qualifications
Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Consumer Goods
Skills
Experience Level
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