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Hi, I’m Shamnasaar. I’m a Creative Director who leads APAC campaigns with a blend of bold ideas and practical results. I don’t just create campaigns; I shape experiences that live the stories, inspire teams, and deliver measurable business value. From ideation to execution, I guide the entire creative journey, pushing for innovation without losing sight of the brand. I’ve built a track record across agencies like DDB, McCann, and TLC, delivering integrated campaigns that engage audiences across APAC and drive lasting value for clients and their customers.…Hi, I’m Shamnasaar. I’m a Creative Director who leads APAC campaigns with a blend of bold ideas and practical results. I don’t just create campaigns; I shape experiences that live the stories, inspire teams, and deliver measurable business value. From ideation to execution, I guide the entire creative journey, pushing for innovation without losing sight of the brand. I’ve built a track record across agencies like DDB, McCann, and TLC, delivering integrated campaigns that engage audiences across APAC and drive lasting value for clients and their customers.

Al Sham Nasaar

Creative Director, Art Director, Designer, +2

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Hi, I’m Shamnasaar. I’m a Creative Director who leads APAC campaigns with a blend of bold ideas and practical results. I don’t just create campaigns; I shape experiences that live the stories, inspire teams, and deliver measurable business value. From ideation to execution, I guide the entire creative journey, pushing for innovation without losing sight of the brand. I’ve built a track record across agencies like DDB, McCann, and TLC, delivering integrated campaigns that engage audiences across APAC and drive lasting value for clients and their customers.…Hi, I’m Shamnasaar. I’m a Creative Director who leads APAC campaigns with a blend of bold ideas and practical results. I don’t just create campaigns; I shape experiences that live the stories, inspire teams, and deliver measurable business value. From ideation to execution, I guide the entire creative journey, pushing for innovation without losing sight of the brand. I’ve built a track record across agencies like DDB, McCann, and TLC, delivering integrated campaigns that engage audiences across APAC and drive lasting value for clients and their customers.

Available to hire

Hi, I’m Shamnasaar. I’m a Creative Director who leads APAC campaigns with a blend of bold ideas and practical results. I don’t just create campaigns; I shape experiences that live the stories, inspire teams, and deliver measurable business value.
From ideation to execution, I guide the entire creative journey, pushing for innovation without losing sight of the brand. I’ve built a track record across agencies like DDB, McCann, and TLC, delivering integrated campaigns that engage audiences across APAC and drive lasting value for clients and their customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Creative Director APAC at TLC Worldwide

September 1, 2023 - Present

Lead a squad of boundary-pushers to craft campaigns that live stories and deliver measurable business value. Align creative visions with client objectives across APAC, oversee ideation to execution, drive pitches, and deliver integrated campaigns that engage audiences and generate revenue.

Senior Art Director at Now Comms Asia

January 1, 2021 - September 1, 2023

Specialized in serving B2B by crafting impactful digital, hybrid, and physical events aligned with clear goals. Key member of the pitch team, ensuring ideation was results-driven and delivering strategic creative direction.

Head of Art at RedWorks, Inc.

January 1, 2014 - January 1, 2015

Head of Art responsible for establishing and leading the creative vision, mentoring a multidisciplinary team across three business units, and developing Corporate Identity Guidelines during a rebranding effort to ensure a cohesive brand experience.

Senior Art Director at McCann Healthcare

February 1, 2017 - April 1, 2020

Helped convert over SGD 2 million in revenue by bridging healthcare professionals and consumers, redefining portrayals of medical experts, and driving creative solutions across campaigns from concept to launch.

Senior Creative at Frontage

July 1, 2012 - June 1, 2013

Led the creative department, elevated brand positioning and communications for Sony across Singapore, Southeast Asia, and the Middle East, shaping impactful campaigns and ensuring brand leadership.

Senior Art Director at McCann Worldgroup Singapore

July 1, 2011 - June 1, 2012

Recruited to push boundaries for OCBC and other clients, elevating the brand's creative direction and delivering bold, innovative strategies.

Art Director at DDB Worldwide Pte Ltd

July 1, 2007 - July 1, 2011

Started with a bold spirit, collaborating with mentors to craft campaigns that stood out and delivered high-impact brand work across diverse accounts.

Freelance Creative at Various Clients (Toaster - Google, BBH Asia Pacific, Saatchi & Saatchi, gyro)

January 1, 2015 - January 1, 2016

Freelance engagements across high-profile clients, delivering stand-out creative work and strategic guidance.